Larry's Blog

Entries for December, 2010

Tips on coping with winter weather

Gannett’s Courier-Post ran the following weather tips for those of us affaceted by today’s snow storm. Be careful out there. [To comment:] Here are tips on coping with winter weather: Road conditions Check on road conditions by going to the state Department of Transportation’s website for up-to-date traffic information and images from live traffic […]

The Return of the Philadelphia Challenge Cup

[To comment:] The 2011 Aberdeen Dad Vail Regatta, Presented by Coca-ColaR will host the return of rowing’s premiere Amateur Single Sculling Championship event on the Schuylkill River. Philadelphia, PA (December 21, 2010) – The City of Philadelphia, along with the Philadelphia Gold Challenge Cup Foundation are proud to announce the return of the Philadelphia […]

Flyers’ Tough Guy to Accept Sports Writers’ ‘Team of the Year’ Award

[To comment:] Even in the National Hockey League, they don’t come much tougher than Ian Laperriere. The Philadelphia Flyers’ forward is sidelined indefinitely with “post concussion syndrome.” To keep “Lappy” off the ice … well, it’s just not easy. In the first round of last year’s NHL playoffs, Laperriere through himself in front of […]

Lee — Always in the cards — thanks to wife’s PR knowledge

Below is an excerpt of David Hale’s story in the Dec. 16, 2010 “Courier-Post.” In it, Cliff Lee’s wife, Kristin, made use of a popular strategic communication tactic depended on by many strategic communicators: The “Force Field (Conflict) Analysis” – (see it in Chapter 15 of “The Public Relations Practitioner’s Playbook). If it weren’t for […]

Phillies’ Pitcher Roy Halladay Named ‘Pro Athlete of the Year’ by Philadelphia Sports Writers Association

[To comment:] Phillies Cy Young Award-winner Roy Halladay, the only pitcher ever to throw a perfect game and no-hitter in the same season, has been named the Philadelphia Sports Writers Association’s Pro Athlete of the Year, it was announced by PSWA president Rich Westcott. Halladay will be honored at the PSWA’s 107th annual Sports […]

Procter & Gamble ends soap opera sponsorship – a must read for Rowan U. and other advertising majors

As Professor Litwin has said in class, so many times: “The future is now and will (probably) change before this class ends.” To comment: By DAN SEWELL • Associated Press • December 10, 2010 “As the World Tweets” CINCINNATI — Goodbye, “Guiding Light.” Hello, YouTube. Procter & Gamble Co., whose sponsorship and production of daytime […]

PR Seminar for educators and news media

Delsea Regional High School in Gloucester County, New Jersey hosted a public relations seminar for Gloucester County schools and news media outlets. Here are the notes provided following the successful session. Anyone wanting more information may contact Much of what was discussed is availble in Litwin’s two books available on, digitally from Amazon […]