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The Public Relations Society of America unveiled the three candidates for the definition of public relations. Here they are (from the PR Defined website):
Definition No. 1: Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually-beneficial relationships and achieve results.
Definition No. 2: Public relations is a strategic communication process that develops and maintains mutually-beneficial relationships between organizations and their key publics.
Definition No. 3: Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals.
[To comment: larry@larrylitwin.com]