Larry's Blog

Entries for February, 2012

Cover Letter confusion

Cover Letter confusion [To comment:] For some reason, I’ve gotten a number of questions – this past week – about the importance of cover letters. Rather than give my opinion, this week’s blog offers others’ comments and a number of links. Purdue (University’s) Online Writing Lab (link through or says it much […]

The 7 words you should never use in an email subject line

From Ragan’s PR Daily: [To comment:] By Michael Sebastian | Posted: February 14, 2012 Are you sending emails after lunch? Bad idea, says a new study. The best time to send an email—if you want someone to, you know, open and read it—is around 6 a.m., according to research from Baydin, which makes the email plugin Boomerang. The company […]

Phillies’ Dan Baker honored by Rowan University

This past Friday evening, Feb. 10, 2012, Dan Baker, Phillies public address announcer, was honored for his 40 years with the Philles. I had the honor of emceeing the event. My open and scripted intros follow. Hope you enjoy. To comment:   Baker event [6:55 p.m. Guests are asked to please take your seats] […]

Cracked Egg Persuasion Model — Perfect for Rowan-Rutgers strategic plan

To comment: See The Public Relations Practitioner’s Playbook or The ABCs of Strategic Communication for illustration. Cracked Egg (Persuasion) Model – Also known as Public Opinion Formation Model. Rowan students should be thinking THIS model as well as the MAC Triad Plus and Two-Way model as they approach the pros and cons of the Rowan-Rutgers merger. All […]