Much more on resumes and cover letters

(To comment: larry@larrylitwin.com)

As you you know, I am bullish on perfection when it comes to resumes and especially cover letters. Number 70 under Student Resources>Handouts on my website contains many excellent examples. Below is a link to Cherry Hill Public Library blog that says it all. It is really good stuff. Absorb it. It reinforces everything I preach when I get going — and you know when I get going I just go on and on and on.

Enjoy! Here’s the link…(thanks to Katie Hardesty, Rowan class of ’02 for this. Katie is editor of both “The Public Relations Practitioner’s Playbook” and “The ABCs of Strategic Communication” which just happens to now be included in PRSA’s definition of public relations. Way to go Katie H.)

www.chpljobresources.wordpress.com

(To comment: larry@larrylitwin.com)

PRSA unveils new Public Relations definition

[To comment: larry@larrylitwin.com]

First, here are former “official” definitions for the term public relations. Please note, for years, Professor Richard Earl, counselor Jim Lukaszewski and I have been promoting a change — or at kleast the inclusion of — to strategic communication. Now, here are former definitions and the new one from PRSA:

Former:

A management function that helps organizations and their publics mutually adapt to one another.

Former:

•“Public relations helps an organization and its publics adapt mutually to each other.”
PRSA’s NEW definition:
•“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Larry’s NEW defintion:
•“Public relations is a [two-way] strategic communication process [management function] that builds mutually beneficial relationships between organizations and their publics.”

[To comment: larry@larrylitwin.com]