From EZ Texting dot com

To comment: offers these statistics on SMS (texting). Contact info is: SMS Marketing Specialist: (800) 753-5732.

  • 95 – 98% of text messages are read within minutes of receipt.*
  • 86% of consumers send or receive a text message every week.
  • 30% of consumers interact with a brand via text message.
  • 2.12 Trillion text messages are sent every year! (Summer 2011)
  • There are over 320 Million wireless subscribers in the US (Summer 2011).
  • Nearly 30% of US households no longer own a landline (Summer 2011).
  • Only 40% of consumers own smartphones (Fall 2011).
  • Text messaging is still the largest mobile marketing channel by revenue (2011).
  • Mobile coupons are ten times more likely to be redeemed than traditional coupons.
  • 72% of consumers say they have seen a QR code, but nearly 30% do not know what it is.
  • Only 5% of American adults actively scan QR Codes (this number rises to double digits for younger groups).

It wasn’t too long ago that Ball State University reported:

  • nearly 100 percent of all college students text.
  • fewer than 30 percent email
  • far fewer than 25 percent i.m.

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