Crisis Communication: Communicate early and often

[To comment:]
• Contact the media before they
contact you.
• Communicate internally first, then
• Put the public first.
• Take responsibility.
• Be honest.
• Never say “No comment.”
• Designate a single spokesperson.
• Set up a central information center
(staging area).
• Provide a constant flow of information.
• Be familiar with media needs and
• Monitor news coverage and telephone
• Communicate with key publics.
• Be accessible.

[To comment:]