Timing could not be better

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The Public Relations Practitioner’s Playbook: A Synergized Approach to Effective Two-Way Communication by Larry Litwin
A veteran reporter, editor, public relations counselor and strategic advisor, Litwin gives readers the anatomy of the public relations profession. The book is overflowing with how-to and hands-on techniques, tips, tactics, tools and strategies. From writing techniques, to planning campaigns to budgeting Larry covers all topics play by play.

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Top 11 things YOU need to know to work SUCCESSFULLY with the boss

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Not sure where I got this but it is important to your career:

1. Prepare work products in final form. It should be your best, most complete effort.

2. Look at situations from a perspective other than the one the boss has — this leads to interesting, productive discussions that ultimately benefit the client with new ideas and approaches.

3. Think, write and speak in numbers, bullets and series.

4. Bring your stories, experiences and personal history to work — often they reflect an approach or strategy you are trying to explain to a client.

5. Recognize, acknowledge and learn from the mistakes, missteps, gaffes and goofs you make — then move on.

6. Be solution driven.

7. Be prepared to explain — succinctly and convincingly — your suggestions, proposals and recommendations. Speak like someone you’d like to listen to.

8. Remain one step ahead and 15 minutes early.

9. Anticipate issues, problems, concerns and opportunities: prepare the boss before he/she or the client asks – have a plan.

10. Recognize that not every event is a crisis. Respond as if every event were a crisis.

11. Speaking for the sake of speaking is unmemorable – say important things.

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Branding via artist Brendan O’Connell

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Meet Brendan O’Connell, Walmart artist — or at least the mega retailer is his muse. O’Connell has taken to painting the things you can find the big-box store and the people who roam its aisles.

The below link takes you to Marketplace.org. Well worth listening to to learn more about branding’s importance.


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Playing to Win — Measuring Ambition in Today’s Youth by Dr. Hilary Levey Friedman

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I am so happy Dr. Friedman and I met as judges for the Miss New Jersey Pageant. I have become one her fans.

Check out this “piece” in Psychology Today: It is fabulous.


Measuring Ambition in Today’s Youth

The importance of demonstrating, and proving one’s ambition for youth today
Published on July 3, 2013 by Hilary Levey Friedman, Ph.D. in Playing to Win
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