More on crisis communication — The Single Spokesperson

[To comment: larry at larrylitwin dot com]

More on crisis communication from the newest edition of The PR Playbook available from www larry litwin dot com and elsewhere. We will try to include some of the latest in each week’s blog. This week’s topic is “crisis communication.”

Considerations Your Single Spokesperson Must Keep In Mind (During A Crisis)
• Do your homework
• Be accessible
• Be prompt and dependable
• Avoid being pushed into easy solutions
• Accept responsibility
• Be responsive, forthright and show compassion for victims and their families
• Bluffing an answer is not acceptable – wait until you have the correct information
• Speak and write your information clearly
• Be prepared to respond to incorrect information
Get Down to Basics
When a crisis breaks, first, before anything else, gather the facts. Once you have the facts, determine which changes must be made in the strategic plan to best manage this particular crisis. Communicate your plan, first internally, then externally.
Seek feedback.
Evaluate your plan.

[To comment: larry at larrylitwin dot com]

More crisis communication from ‘The PR Practitioner’s Playbook for (all) Strategic Communicators’

[To comment: larry at larrylitwin dot com]

We are excited to continue carrying information from the newest edition of The PR Playbook  available from www larry litwin dot com and elsewhere. We will try to include some of the latest in each week’s blog. This week’s topic follows last week’s on “crisis communication.”

Successful Crisis PR Depends On Planning And The Practitioner’s Mindset. Needed Are:
• A strategic communication process in place.
• Support from senior management.
• Communication with the chief PR officer or someone with direct access to senior management.
• Good relations and credibility with the news media.
• Effective internal communication.
• Strong peer relations, especially with attorneys.
• Ability to “fly the plane” so to speak.
Source: C. Fernando Vivanco, Boeing Airline, and Kathleen L. Lewton, Fleishman-Hillard, Inc.

[To comment: larry at larrylitwin dot com]

Back to ‘The PR Playbook for (all) Strategic Communicators’

[To comment: larry at larrylitwin dot com]

We are excited to announce the newest edition of The PR Playbook is available from www larry litwin dot com and elsewhere. We will try to include some of the latest in each week’s blog. This week’s topic is “crisis communication.”

These suggestions come from public relations guru, Anne Klein of Anne Klein Communication Group. Anne’s work is legendary.

“Important Don’ts in Dealing With the Media” during a crisis:
1. Do not speculate about anything.
2. Do not give out unconfirmed facts. Give only the facts you are sure of until further information can be obtained.
3. Do not speculate on the potential impact of the incident on employees, neighbors, the community-at-large, etc., unless you know, for sure.
4. Do not estimate on dollar figures for damage that occurred.
5. Do not release the names of anyone injured or killed until family members have been notified.
6. Do not give out any medical reports on condition(s) of the injured. This is the responsibility of the attending physician or hospital
7. Do not assume liability for the incident or guess how the incident occurred.
8. Do not ever respond to a question with “No comment.” It is never an acceptable answer. Say you don’t know if you are unsure of the
answer or that you will put reporters in touch with someone who can answer their questions. If a question requires an answer that you feel
is proprietary to the organization or would violate confidentiality, just explain that fact.
9. Do not speak “off the record,” “not for attribution” or “on deep background.” This is an area of high risk, and it is best not to venture
10. Do not get angry at a reporter or raise your voice.

Klein and others who have been successful in dealing with the media during crises agree on the importance of remaining calm. Take time to compose
yourself and craft your message as you formulate your answers. Remember, you are a professional doing your best to be helpful.
Practice the highest ethical standards. Succinctly, you want to be open, honest, thorough and valid in your responses and dissemination of
information. Above all, never lie to a reporter, but do not answer a question if you don’t have the answer and don’t offer unsolicited information unless it
is to your benefit. Klein recommends you notify the media before they contact you when the community is in danger; your organization’s operations
are affected; if having the media first learn about the situation from someone else would damage your organization’s image or credibility; a good number
of employees know or could possibly know about the situation; there are regulatory infractions that would embarrass your organization if the media
learned about them in some other way.

More next week.

[To comment: larry at larrylitwin dot com]

Compact Fluorescent Light Bulbs and Common Myths

[To comment:] This arrived from my mortgage holder:
When adding energy-efficient upgrades to your home, it’s important to ensure even the most fundamental of enhancements, such as lighting, offer the ease of use, reliability and value expected from the traditional, incandescent options.

Advancements in bulb technology 
Though they have had a presence in homes for the last three decades, the compact fluorescent (CFL) light bulb has greatly improved since its infancy. Some enhancements include reduced price, availability in standard warm tones and “A-line” shaped bulbs that mimic the look and feel of traditional incandescent bulbs.

New technologies include GE’s Bright from the Start CFL. This hybrid halogen-CFL light bulb provides instant brightness, and is now available at stores in a 100-watt incandescent replacement. It is also available in other wattages for table or floor lamps, globe lights for vanity lighting and floodlights for recessed lighting used in rooms throughout the home.

While new lighting advancements bring a wealth of benefits to many homeowners, there are still some mixed messages about the value of CFL bulbs, as a whole.

Common myths related to CFL bulbs 
As the lighting industry shifts to provide more energy-efficient lighting options, more homeowners are giving CFLs a try. However, a variety of myths about CFL lighting still exist today.

1. CFLs produce an unattractive blue light
Today’s CFLs can produce a soft white color similar to incandescent bulbs. Check the packaging for Kelvin numbers within a range of 2,700 to 3,000 for a warmer light appearance.

2. CFLs take a long time to get bright
While many CFLs take up to a minute to reach full brightness, there are now more advanced options. GE’s hybrid-halogen CFL uses a Brightness Booster, or a halogen capsule, for instant brightness, eliminating the wait for bright light.

3. CFLs are only available in corkscrew shapes
Many options are now available that mirror the traditional shape of incandescent bulbs for a variety of applications. One option is a 100-watt replacement bulb for table or floor lamps, as well as globe lights commonly used for bathroom vanity lighting and recessed lighting in kitchen, living and dining rooms.

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