[To comment: larry at larrylitwin dot com]
The following tips come from Chapter 14, which contains the latest effective crisis communication techniques.
• Put the public first
• Take responsibility
• Be honest
• Never say “No comment”
• Designate a single spokesperson
• Set up a central information center (staging area)
• Provide a constant flow of information
• Be familiar with media needs and deadlines
• Be accessible
• Monitor news coverage and telephone inquiries
• Communicate with key publics
[To comment: larry at larrylitwin dot com]