[To comment: larry at larry litwin dot com]
This week’s blog comes from The ABCs of Strategic Communication (AuthorHouse – 2008), which contains 7,000 strategic communication definitions plus 282 Tips and Techniques.
• Anticipate = For every public relations action there is a reaction. Explore all possible reactions in advance. Successful practitioners are never surprised.
• Be Prepared = For that first call from the media. Don’t go public until you are absolutely ready.
• Communicate = Clearly, Concisely, Calculatingly, Consistently and Completely (Specifically and Simply)
M. Larry Litwin, APR, Fellow PRSA – The
Public Relations Practitioner’s Playbook
(AuthorHouse – 2013)
[To comment: larry at larry litwin dot com]