Larry's Blog

Entries for July, 2014

Re-energized after week at NSPRA

 [To comment: larry at larry litwin dot com]           It never gets old. I just returned from the 61st annual National School Public Relations Association Seminar. It may have been the best ever – if not the best – certainly among the top few. How the NSPRA staff outdoes itself each year is a tribute […]

Techniques to Succeed: Grunig’s Four Models of Public Relations

[To comment: larry at larry litwin dot dot com] This week’s blog comes from The ABCs of Strategic Communication (AuthorHouse – 2008), which contains 7,000 strategic communication definitions plus 282 Tips and Techniques. James Grunig and Todd Hunt developed four models of public relations. Each differs in the purpose and nature of communication.  Press Agentry/Publicity – one-way communication – uses […]

Intern 101 — Best Practices

[To comment: larry at larry litwin dot com] This comes from the National Association of Colleges and Employers Want your hair to stand up? Be sure to checkout this link: http://www.marketplace.org/topics/business/how-make-7k-month-your-high-school-internship Give interns real work. Have orientations for everyone — interns, managers, mentors. Provide a handbook or Web page that gives rules and expectation in a welcoming way. Put recent young hires […]

Think first – then carry out CBAs of strategic public relations

[To comment: larry at larry litwin dot dot com] This week’s blog comes from The ABCs of Strategic Communication (AuthorHouse – 2008), which contains 7,000 strategic communication definitions plus 282 Tips and Techniques. •  Conceive = Head•  Believe = Heart•  Achieve = Hands Public relations practitioners conceive their plans through research and thought. A great majority have a strong belief, which helps them […]