Think first – then carry out CBAs of strategic public relations

[To comment: larry at larry litwin dot dot com]

This week’s blog comes from The ABCs of Strategic Communication (AuthorHouse – 2008), which contains 7,000 strategic communication definitions plus 282 Tips and Techniques.

•  Conceive = Head
•  Believe = Heart
•  Achieve = Hands

Public relations practitioners conceive their plans through research and thought. A great majority have a strong belief, which helps them achieve it through hands on tactics (by doing or carrying out)…thus they
achieve with their head, believe in the heart and achieve with their hands.

Thanks to: Anthony J. Fulginiti, APR, Fellow PRSA
Professor-Public Relations
Rowan (N.J.) University

[To comment: larry at larry litwin dot dot com]