This “Tip” and dozens of others come from Larry Litwin’s The ABCs of Strategic Communication (available on www dot larry litwin dot com). [To comment: larry at larry litwin dot com.]
1. Decide what you want to learn from the survey.
2. Ask why you want to learn this.
3. Ask yourself whether you could get this information without
doing a survey.
4. Decide whom your public or audience is going to be.
5. Determine the type of survey method you will use.
6. Establish confidence levels for your survey.
7.Develop a timeline from start to finish for your survey.
8.Decide how the information will be analyzed and disseminated
to your publics or audience (especially those surveyed).
[To comment: larry at larry litwin dot com.]