Tips to Succeed: The basics of conducting a scientific survey

This “Tip” and dozens of others come from Larry Litwin’s The ABCs of Strategic Communication (available on www dot larry litwin dot com). [To comment: larry at larry litwin dot com.]


1. Decide what you want to learn from the survey.

2. Ask why you want to learn this.

3. Ask yourself whether you could get this information without

     doing a survey.

4. Decide whom your public or audience is going to be.

5. Determine the type of survey method you will use.

6. Establish confidence levels for your survey.

7.Develop a timeline from start to finish for your survey.

8.Decide how the information will be analyzed and disseminated

     to your publics or audience (especially those surveyed).

[To comment: larry at larry litwin dot com.]