Larry's Blog

Entries for June, 2015

5 PR Tips for B2B Media Relations

[To comment: larry at larrylitwin dot com] From PR News and Brian Green on June 4, 2015 B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. The distinctive characteristic of B2B media is that it’s niche. B2B publications aren’t mass-market broadsheets or daily papers but instead […]

Summer Public Relations tips from EMU

[To comment: larry at larrylitwin dot com] I am thrilled to share these tips from Eastern Michigan University’s PRSSA (Public Relations Student Society of America) Chapter. Summer PR Tips by EMU PRSSA By: Scott Mullin Source: Summer is in full swing and many of us want to spend time avoiding any aspect of college. […]

Don’t worry — Be happy — It’s good for your health

    [To comment: larry at larrylitwin dot com] This comes from Aetna’s newsletter: Don’t worry. Be happy. It’s good for your health. The happiest place on earth isn’t Disneyworld. According to the latestWorld Happiness Report, it’s Denmark, followed closely by its neighbors, Norway and Sweden. So what puts the Danes in such a blissful […]

Soft skills companies want in their job prospects

[To comment: larry at larrylitwin dot com] Thanks to CareerBuilder’s Susan Rickler for this. According to a CareerBuilder survey, companies say the 10 most popular soft skills they look for when hiring are: (Think about using these keys in your cover letter and/or resume.) Strong work ethic (73 percent) Dependability (73 percent) Positive attitude (72 percent) […]