5 PR Tips for B2B Media Relations

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From PR News and Brian Green on June 4, 2015

B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. The distinctive characteristic of B2B media is that it’s niche. B2B publications aren’t mass-market broadsheets or daily papers but instead include monthly peer-reviewed journals, trade publications and quarterly digests.

One question often asked is: “If these publications aren’t very well-known, do we want to submit content to them?” The reality is that just because these publications are unknown to people external to the industry doesn’t mean they aren’t read and respected within the industry.

Whether you’re in an agency or in-house B2B PR role, these steps from Keerti Baker of SRCL Group should help you gain valuable coverage in the specialized world of trade press:

1. Source publications: Speak to the client to understand what trade publications people within the business read. Get copies of those magazines and think laterally. Don’t limit your search to their industry’s publication—also look at the sectors where they supply products or services.

2. Read, research and speak to the experts: Read the publications, research and read more. It’s absolutely vital to understand terminology, acronyms, industry issues and the political landscape shaping the future of the industry.

3. Research competitors: Research companies within the competition to find out which publications run their editorial submissions.

4. Make your editorial pitch: Making inroads within sectors that you haven’t worked in is tough, but not impossible. Researching, reading and having a good understanding of the subject matter will help start those initial conversations with the media. Conversations can then materialize into strong story pitches to features writers, editors and reporters.

Working in B2B PR doesn’t require you to become a subject-matter expert in a matter of weeks. If you do, that’s great. If not, you need to know enough to hold conversations with editorial teams but be confident enough to say, if it comes to it, “I don’t have an in-depth view/I’m not an expert in that area, but I know the best person who can answer this for you.” There is nothing wrong with admitting you aren’t the expert, especially if you have good links with experts within the company or at your client’s company.

5. Remember, editors and journalists are busy people: Editorial teams working in the B2B sector are particularly busy, as they tend to manage more than one publication and have fewer editorial assets when compared to B2C publications.

To save time, contributions need to follow some basic, often-forgotten principles. Keep it relevant to the readership, make it interesting, meet stringent print deadlines and don’t hard sell the company. Let the quality of the editorial submission speak for itself.

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Summer Public Relations tips from EMU

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I am thrilled to share these tips from Eastern Michigan University’s PRSSA (Public Relations Student Society of America) Chapter.

Summer PR Tips


By: Scott Mullin

Source: dreamatico.com

Source: dreamatico.com

Summer is in full swing and many of us want to spend time avoiding any aspect of college. This is definitely understandable, especially for those who are young and just want to have fun one last year before you kick your career into overdrive. Here are 10 ways to witness and experience aspects of PR by just enjoying your summer.

1. Go to a baseball game

Baseball games are a great way to learn about promotions. The Detroit Tigers give away many items, like hats sponsored by different companies like Budweiser that want to get their name out there. Also after the end of every inning there’s usually some form of entertainment, such as dance-offs or trivia contests sponsored by local or national companies. Catch some innings and watch promotional work in play.

2. Enjoy Instagram

Many restaurants will share pictures of new summer menu items that look so good you will want to come in.

3. Follow your favorite food truck

Summer makes us a lot more mobile. If you are on foot or on a bike in Detroit, follow your favorite food truck via Twitter and get updates on their daily mystery location to find out where they will be. Good food may be only a Tweet away.

4. Host a Fourth of July party

What a great way to practice your event planning skills!

5. Read/Watch the news

You’ll see many PR related stories. It is also your civic duty to be aware of the world around you.

6. Ride some rides

Going to a carnival or amusement park is fun, but nothing is more fun than getting some pre-ride selfies that your Facebook friends will be envious of. Plus, those precious pics will last a lifetime. Awww.

7. Three letters: WWE

WWE SummerSlam is the summer version of WrestleMania. Watch supreme use of social networking as Superstars tweet junk about their opponents for the event, but at the same time interact with their fans.

8. Follow social media……literally

Yik Yak is touring America. Follow the Yik Yak app and check their tweets, Instagram, and of course Yik Yak to see if they are visiting a town or event near you. They will reward you with swag and photo ops.

9. Snapchat

Experience the world on your phone via pictures and quick videos.

10. Plan a road trip with a complete itinerary of things to do and when

If you can plan a major trip, you can plan an upcoming school week with no problem in the fall.

Ladies and gentlemen, my final thought is this: if you want to have a good summer, do so. Life is too short not to. Hit up an Indians game and cheer on the Tribe, have a Roman candle fight or a bottle rocket war, play some of that Marco Polo, take a spin on a Gravitron or Scrambler, and if you are legal, enjoy some summer beers. It’s summer, don’t take life too seriously. After all, for many graduating next year or so, it may be your last summer vacation until you retire.

Scott Mullin is the Vice President of Communications for EMU PRSSA.

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Don’t worry — Be happy — It’s good for your health



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This comes from Aetna’s newsletter:

Don’t worry. Be happy. It’s good for your health.

AetnaThe happiest place on earth isn’t Disneyworld. According to the latestWorld Happiness Report, it’s Denmark, followed closely by its neighbors, Norway and Sweden.

So what puts the Danes in such a blissful state? While a strong economy and low unemployment help, the Danes also tend to:


  • Work less
  • Focus more on experiences and less on material goods
  • Volunteer more
  • Enjoy strong social bonds


What’s the key to happiness?
The United Nations (UN) report says mental health is the most important factor. With a sound mind, people can do things that bring the most rewards – work or play, and make basic personal and household decisions.

The UN report also states that happy people live longer, are more productive and earn more.

The study aims to show that well-being should be an important measurement of the world’s economic and social development. World socioeconomics aside, happiness is also good for your personal health.

A recent study by researchers at several leading U.S. universities suggests that the more optimistic you are, the better your physical health.

For more on the “optimism” study, read this report from the “PBS Newshour.”

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Soft skills companies want in their job prospects

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Thanks to CareerBuilder’s Susan Rickler for this.

According to a CareerBuilder survey, companies say the 10 most popular soft skills they look for when hiring are: (Think about using these keys in your cover letter and/or resume.)

  • Strong work ethic (73 percent)
  • Dependability (73 percent)
  • Positive attitude (72 percent)
  • Self-motivation (66 percent)
  • Team-oriented (60 percent)
  • Organization and multitasking (57 percent)
  • Performing under pressure (57 percent)
  • Effective communication (56 percent)
  • Flexibility (51 percent)
  • Confidence (46 percent)

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