Larry's Blog

Entries for February, 2016

Show Some Love — Make Mentoring More Meaningful

[To comment: larry at larry litwin dot com] This week’s blog comes from: Dale Carnegie Training Newsletter By Anita Zinsmeister, President — anita.zinsmeister@dalecarnegie.com Dale Carnegie® Training of Central & Southern New Jersey  By Liz Scavnicky-Yaekle   If you’ve had the privilege of being supported by an amazing mentor, what was it about this person that made such […]

The 9 Biggest Marketing Mistakes Big Companies Make

[To comment: larry at larry litwin dot com] This week’s blog comes from: Dale Carnegie Training Newsletter By Anita Zinsmeister, President — anita.zinsmeister@dalecarnegie.com Dale Carnegie® Training of Central & Southern New Jersey  “Dear Scott. I Mean Sam. I Mean Steve. That’s it, Steve!” Regrettably, errors like that are all too common among marketers.   By Steve Cody Co-founder, […]

Rhonda Abrams for 2016 — Small Business Tips

[To comment: larry at larry litwin dot com] These tips from strategic counselor Rhonda Abrams first appeared early last year. They bear repeating. Abrams contact information appears below: What do you want to achieve in 2015 for your small business? The beginning of January is the time for New Year’s resolutions, so here are my […]

5 Ways to Sell Smarter, Not Harder

[To comment: larry at larry litwin dot com] This week’s blog comes from: Dale Carnegie Training Newsletter By Anita Zinsmeister, President — anita.zinsmeister@dalecarnegie.com Dale Carnegie® Training of Central & Southern New Jersey  1. Explore their latent needs.  Customers do not always know how to articulate their needs. While they may say that they want to grow their Facebook […]