Getting Ahead

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Just could not pass this up. I have to share it with you. This ran in The Philadelphia Inquirer on Monday, Aug. 1, 2016 (yes, that’s tomorrow). It specifically deals with fashion design, but I find it applicable to strategic communication, public relations and marketing.

The source: Ann Burton, Wolfgang Harbor, in partnership with LGM Consulting, West Hartford, Conn., offers these tips on how to build a career in:

  • Education: Seek degrees in design, merchandising business, marketing, fashion design.
  • Internships: Look for positions that transition into strong executive training programs, offered by companies such as Bloomingdale’s, Saks Fifth Avenue and Lord & Taylor.
  • Executive training programs: Tend to teach solid financial practices, management tools, and brand-appropriate taste and merchandising skills.
  • Start-ups: Experience in small or midsize start-ups allows early breadth of responsibilities and signals ambition, passion, teamwork.

This holds, too from Ann Burton – describing merchandise planners, who are among those in demand:

“They are the historians of the company. They know what sold last year, what color, what time, did it rain on the day we ran the promotion.”

For the full story, see The Philadelphia Inquirer, Monday, Aug. 1, 2016 – Page C1.

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