[To comment:larry@litwin.com]

From Hallmark comes this Tip to Succeed:

Keep holiday cards professional…
• Holiday greeting cards should be more tailored and formal than cards for family and friends. Keep messages brief and secular unless you are certain of the recipient’s religious faith.
• Sign each card personally – even if your name is preprinted on the card.
• An email greeting is a poor substitute for a real greeting card.
• Mailing holiday greeting cards first class will ensure they are delivered to a forwarding address or returned if the address cannot be located.
• Include your return address in the upper left-hand corner or on the back flap of the envelope.
• Use an office address when mailing holiday greeting cards to business associates.
• Take the extra step to verify how recipients’ names are spelled.

Marc Wagenheim – Hallmark

[To comment: larry@larrylitwin.com]

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