Stunt Food — The Unicorn Frappuccino is cool … for now

[To comment: larry@larrylitwin.com]

From USA Today comes this fascinating definition: (Check out the full story:

https://www.usatoday.com/story/money/business/2017/04/21/unicorn-frappuccino-cool-now/100694696/

By Zlati Meyer , USA TODAY Published 12:15 p.m. ET April 21, 2017 | Updated 2:10 p.m. ET April 21, 2017

It’s what people in the business call stunt food: an unusual dish or drink — based on taste, size or ingredients — created for a limited time to grab attention.Stunt food has been around for years. Among the big splashes were:

  • Starbuck’s Unicorn Frappuccino
  • KFC’s Double Down: A sandwich with two chicken fillets instead of a bun
  • Burger King’s Whopperito: Hamburger meat and cheese wrapped in a tortilla
  • Pizza Hut’s hot dog bites pizza
  • Taco Bell’s Naked Breakfast Taco: Meat, potatoes and cheese in a fried egg-as-taco shell. Debuts this spring
  • Jack in the Box’s bacon milkshake

[To comment: larry@larrylitwin.com]