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From a legend: these strategic communication principles

[To comment: Larry@larrylitwin.com]

Larry Litwin’s The Public Relations Practitioner’s Playbook for (all) Strategic Communicators contains dozens of important tips that assure effective persuasive public relations is achieved. Here is Play 2 from the books first chapter:

Ivy Ledbetter Lee professionalized public relations by following these principles: (ask yourself, Do you know any C-E-Os who do not follow these basic principles?

1. Tell the truth
2. Provide accurate facts
3. Give the public relations director access to top management so that he/she can influence decisions

[To comment: Larry@larrylitwin.com]

Posted on

8 Red Flags employers see on your resume’

[To comment: larry@larrylitwin.com]

Thank you to Jessie Liu from THEJOBNETWORK.COM for this. Jessie is a career advice journalist who investigates and writes about current strategies, tips and trending topics related to all stages of one’s career. Her entire article may be accessed via THEJOBNETWORK.COM. After reading the article, I ask these question:

  1. Why does your resume get recycled with the first five minutes?
  2. Is your resume too flashy?
  3. Is your email address NOT professional?
  4. Does your resume contain spelling and diagrammatic errors?
  5. Do you omit dates – causing suspicion?
  6. Is your information outdated?
  7. Have you changed jobs frequently?
  8. Do you use bullet points?

[To comment: larry@larrylitwin.com]

Posted on

Take advantage of the power of a great story

[To comment: larry@larrylitwin.com]

From the National School Public Relations Association — of which I have been a long-time member — comes this information about story telling and its value:

  • Stories create trust
  • We pay more attention to a story
  • We connect stories to our own lives
  • Stories break down walls of misunderstanding
  • Stories help parents identify with a school’s challenges and solutions
  • Haring stories with your staff reinforces values and school culture.

Visit www.nspra.org for much more information and the opportunity to become a member.

[To comment: larry@larrylitwin.com]

Posted on

Landing your next promotion

[To comment: larry@larrylitwin.com]

These suggestions come from CareerBuilder.com and Deanna Hartley

  • Start the conversation before even accepting a job
  • Have career-development discussions
  • Make the most of your performance review
  • Be prepared to show your expanding skills and value

Visit careerbuilding.com for details and many more suggestions.

[To comment: larry@larrylitwin.com]