[To comment: Larry@larrylitwin.com] Larry Litwin’s The Public¬†Relations Practitioner’s Playbook for (all) Strategic Communicators¬†contains dozens of important tips that assure effective persuasive public relations is achieved. Here is Play 2 from the books first chapter: Ivy Ledbetter Lee professionalized public relations by following these principles: (ask yourself, Do you know any C-E-Os who do not follow […]