[To comment: email@example.com] From Larry’s ABCs of Strategic Communication come the following:
- Google yourself regularly
- Do frequent social media sweeps
Tips to Succeed:Do you have a brand? – Evaluate your 5 Ps
Your brand consists of a complex set of characteristics and dynamics
that play out in thousands of scenarios each workday.
You can use your brand to positively influence your image to others
and enhance your career using these five Ps:
Persona – The emotional connection and reaction you elicit from
other people as a result of your personal style.
Product – The sum of your qualifications, experience, technical
and/or functional expertise, ideas and results you’ve delivered
Packaging – The presentation of your personal appearance, surroundings
and tangible results of projects and assignments on the
Promotion – The way you inform your market about your value
Permission – The sense of legitimacy, confidence and core belief
that you have important contributions to make.
Thank you to Susan Hodgkinson – The Leader’s Edge
To comment: firstname.lastname@example.org