[For more info: larry@larrylitwin.com]
This comes to you from The Public Relations Practitioner’s Playbook for (all) Strategic Communicators by M. Larry Litwin (visit www.larrylitwin.com)
PR Play 4-3
Benchmark Study
A measurement of audience attitudes before and after a (strategic)
public relations campaign. A starting point (baseline) so that behavioral
change can be accurately measured.
Source: Eileen Weisman – The W Group – Houston, Texas
[For more info: larry@larrylitwin.com]
This comes to you from The Public Relations Practitioner’s Playbook for (all) Strategic Communicators by M. Larry Litwin (visit www.larrylitwin.com)