Hard Money vs. Soft Money

There is much more in Litwin’s The Public relations Practitioner’s Playbook for (all) Strategic Communicators and The ABCs of Strategic Communication. Enjoy.

Hard Money = Donations made directly to a political candidate. Hard
money is regulated by federal laws (Federal Election Commission) that
limit the amount a person can donate to a candidate.

[Questions? larry@larrylitwin.com]