From EZ Texting dot com

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http://www.eztexting.com offers these statistics on SMS (texting). Contact info is: SMS Marketing Specialist: (800) 753-5732.

  • 95 – 98% of text messages are read within minutes of receipt.*
  • 86% of consumers send or receive a text message every week.
  • 30% of consumers interact with a brand via text message.
  • 2.12 Trillion text messages are sent every year! (Summer 2011)
  • There are over 320 Million wireless subscribers in the US (Summer 2011).
  • Nearly 30% of US households no longer own a landline (Summer 2011).
  • Only 40% of consumers own smartphones (Fall 2011).
  • Text messaging is still the largest mobile marketing channel by revenue (2011).
  • Mobile coupons are ten times more likely to be redeemed than traditional coupons.
  • 72% of consumers say they have seen a QR code, but nearly 30% do not know what it is.
  • Only 5% of American adults actively scan QR Codes (this number rises to double digits for younger groups).

It wasn’t too long ago that Ball State University reported:

  • nearly 100 percent of all college students text.
  • fewer than 30 percent email
  • far fewer than 25 percent i.m.

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He has some questions he’d ask if he were on the debate panel

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Gannett’s Bob Ingle is senior political columnist for New Jersey Press Media. [Email him at bingle@njpressmedia.com.] [Find him on Twitter at @bobingle99.]

If he were asking questions on Wednesday evening (Oct. 3, 2012),  here’s what he would ask Republican presidential candidate Mitt Romney:

• If you believe in America, why don’t you keep your money in American banks?

• Specifically, what steps would you take to right the economy and get people back to work?

• Is how you governed Massachusetts an indication of how you would run the country?

And for President Obama:

• It is said that your lack of making personal contacts among world leaders and leaders of Congress has contributed to your political problems, would that change in a second administration?

• For four years the deficit each year has been above $1 trillion but the economy remains weak. Do you plan to continue borrowing or take another path?

• How would you react to an “Arab Spring” revolution in Saudi Arabia?

 [To comment: larry@larrylitwin.com]

Take on an internship

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From the pages of “The Philadelphia Inquirer” comes this tip from “The Inky Tip Jar”:

Internships are excellent opportunities for students, recent graduates and jobseekers looking to test their skills in the real world, gain first-hand experience and insight into a company or career, and netowk with professionals in their field.

Internships vary in length, but most are a three-month (120 hour) commitment and at Rowan University that would be worth three credits.

While many are unpaid — in fact, most — students not only receive academic credit, but can parlay that experience into their first professional job. Some internships come with travel and/or housing stipends and/or job placement following the intership period, according to “The Inquirer.”

Look for internships at www.philly.com/jobs. Enter keyword “internship” in the “Find a New Job” search tool.

If you are a Rowan student, be certain to follow procedures by first visit No. 73 on www.larrylitwin.com>student resources>handouts.

Good luck.

[To comment: larry@larrylitwin.com.]

 

 

 

 

The all important “Thank You Note” — After the job/internship interview, a sincere note helps you shine.

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also, check out: CareerBuilder.com and its job blog, TheWorkBuzz.com
CareerBuilder recently ran a column on Thank You notes. It appeared in the August 19, 2012 Courier-Post. This blog carries many of Susan Ricker’s suggestions, plus those in “The Public Relations Practitioner’s Book” (from Chapter 15.) Both are must reads.

Susan Ricker’s article begins:  When a job interview is winding down, thanking the interviewer for taking the time to meet with you shouldn’t be your last interaction before the hiring decision is made.

You still have an opportunity to tell the hiring manager that you’re the right person for the position, that you appreciate his/her time and that you’re very interested

in being hired – and it all comes in the form of a thank-you note. It’s a tool job seekers don’t always put much thought into, but it’s one that can make a big impression on potential employers.

Why send a thank-you note?

Beyond the  sentiment of thanking the interviewer, sending a note after an interview gives you another chance to prove you’re right for the position.

“The best thank-you notes forward the discussion you started in the interview,” says Caroline Ceniza-Levine, career expert and co-founder of career-coaching firm SixFigureStart. “Personalize the note around what you specifically discussed. Reiterate the points that landed well during the interview. Add to the points where you felt you didn’t have  a clear enough example.”

How to say “thank you”

In the note, refer to your interview and highlight your interaction with the company. Remember that this is a note

from one person to another – it’s not a mechanical, automated response.

“Make it real and authentic,” says Danielle Beauparlant Moser, career strategist and co-author of “FOCUS: Creating Career & Brand Clarity.”

“A genuinely sincere thank-you for the person’s time comes through in the writing. Don’t go online looking for canned language. lf the person were standing in front of you, what would you say?”

Write a short note that expresses thanks for the interviewer’s time, highlights the best points of the interview

and confirms that you’re still interested in the job and that you look forward to hearing back from the company.

Email vs. handwritten “thank you”

As CareerBuilder says in its blog, a common question is whether you should send an email or mailed letter. Either way, you’re taking the time to follow up with the interviewer, which is a positive gesture. When deciding which format to use, consider the personality of the company and the amount of time between your interview and the hiring decision.

“If you’re sending.an email, the night of (the interview) or the next day is usually a good time,” says Elizabeth Kazda,

recruiter al biotechnology company Amyris Inc. “If you’re sending a thank-you note through the mail, remember it takes a few days, so your best bet is to mail it the night of the interview.”

Also show that you understand the company’s culture .lf you’re applying to an Internet company, a thank-you email may be most appropriate, However, if you’re being considered for a senior position at a law firm, a handwritten

note may be more suitable.

Other times to say “thank you”

lf you’re not currently looking for a job, you’re at the beginning of your career or you’re simply trying to extend

your network, sending a thank-you note after an interaction builds relationships and makes you memorable.

“In a meeting last week with a group of employers, one commented on how impressed she was to receive thank-you notes from students after a networking event,” says Lynne Sarikas, director of Northeastern University’s MBA Career Center in Boston. “Every employer in the room agreed that the notes make a very positive impression and help the students stand out from the competition.”

Thanks, but no thanks 

You may decide that the company or the position isn’t the right fit for you. Don’t be too quick to cut ties. Sending

a note can still be appropriate.

“Even if don’t want the Job, do write a thank-you note anyway,” says Corinne Gregory, author of “It’s Not

Who You Know, It’s How You Treat Them.”

“Thank the interviewer for his/her time, mention the company positively (and) compliment them on their process or mission. You never know if or when you will cross paths with either the organization or the individual again, so leave a positive last impression.

In today’s Internet age, you never really leave anybody in your professional life behind, so maintaining good relationships can lead to job opportunities in the future.

[To comment: larry@larrylitwin.com]

Check out: Susan Ricker — and her blog: TheWorkBuzz.com
        

14 Ways to Get Ahead in Your Internship — From Kim Ciesla

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Was surfing the Web this a.m. and ran into this incredible advice from Rowan University public relations graduate and Gold Medallion recipient Kim Ciesla, now with Anne Klein Communications Group. Heed Kimmie’s advice. It will serve you well. Let’s call this a “long” retweet.

(Originally written Tuesday, October 13, 2009)

Before you get there:

1. Know the dress code: There’s nothing more embarrassing than showing up in tights when the company’s policy is no tights. And showing up business casual when the dress is really more corporate business attire? Not fun. So do your homework–send your supervisor a quick email asking for a copy of the dress code.

2. Be prepared for research: A lot of interns are required to do research. If you work for an agency, your first day will probably be ALL research so you can familiarize yourself with company clients.

3. Realize that what you give, is what you’ll get: If you work hard, arrive on time (or early) and work diligently, your hard work will be rewarded.

While you’re there:

4. Ask for feedback: Why? Because it shows you care about your job performance. Also, your ability to handle constructive criticism will be noticed and could get you better projects or opportunities in the future.

5. Be proactive: Instead of tweeting all day when you have nothing to do, ask for something to do. Don’t be afraid to ask for projects you’d like to work on. Most of the time your boss will be willing to give you the experience you ask for.

6. Get to the point: When asked to do research for your boss, highlight main points, email articles–anything to make their job easier. Brief them on the most important things they wanted first, then accompany the research with additional info if requested, or in an email so they can refer back to it.

7. Keep a record: Of what you do, the number of hours you intern, etc. It will help when you notice on your Field Experience syllabus that you were supposed to have a log of what you’ve done! It will also give you something to refer back to when updating your resume.

8. Make a contact list: Take note of the people you work around, even if you only meet them once or twice. Get their emails, phone numbers, their twitter name…anything. Stay in contact. You never know when their expertise could come in handy.

9. Keep track of the computer programs you use: Companies find it valuable when interns and potential employees don’t have to be trained in certain areas. Almost everyone is proficient in Word, Excel and PowerPoint by now. So skip it on your resume. Instead, incorporate the unique programs you’ve learned along the way.

10. Use tools to your advantage: The tools you use on a daily basis at your internship could make your life a lot easier in the long run. Create media lists. Utilize the PR Newswire, etc.

11. Ask questions: It shows your paying attention and that you care about doing the task at hand correctly.

12. Take notes: So you don’t ask the same questions twice!

When you leave:

13. Know your limits: If you’re a blogger, are you allowed to blog about the internship? What are your limitations? What’s confidential information? You wouldn’t want to leak something or put something out on the World Wide Web for everyone to see if it’s not supposed to leave the office.

14. Take advantage of outside opportunities: Trade shows, samplings, corporate events. All these things will help you to become well rounded and experienced. And, it will give you a chance to get out of the office setting for a bit

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Litwin’s teaching philosophy

[To comment: larry@larrylitwin.com] This is also posted on www.larrylitwin.com. It is reprinted from the National School Public Relations Association — August 2012.

Trend Tracker
‘Teaching Naked’
By M. Larry Litwin, APR, associate professor of public relations/advertising, Rowan University, Glassboro, N.J.

“Teaching naked” — it’s not a liberal approach to dress code requirements (or lack thereof), but does involve what could be considered an unusual instructional approach in today’s high-tech era — removing technology from the classroom. Simply stated, the technique puts the emphasis back on discussion, while still including technology in the learning process. Learn more about this innovative — but far from new — teaching philosophy in this month’s Trend Tracker column.

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‘Voge’ always demanded your best effort –Sound advice

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Because of copyright laws, I’m probably not supposed to reprint this Courier-Post piece.  But here goes. It contains so much good advice left behind by dear friend and mentor John Vogeding. Kevin Callhan expresses it better than most. Please take heed.

 

By Kevin Callahan

Courier-Post

July 31, 2012

From the corner of the newsroom, behind a big cigar and a puff of smoke, boomed a voice as loud and as terrifying as that of a wrestling official slapping the mat in the ear of young man just pinned in his first high school match …

“CALLAHAN, HOW DO YOU SPELL PENNSAUKEN?”

The night was 29 years ago this summer. I had just started working at the Courier-Post. There were no professors in college who taught me what I learned the next 20 years working with John Vogeding, the assistant sports editor.

I responded sheepishly, as 15 of my new co-workers listened while still typing, “Mr. Vogeding, I live in Pennsauken, it is spelled P-e-n-n-s-a-u-k-e-n.”

“Well, why did you spell it wrong?” he bellowed back while editing a story I just wrote on independent men’s softball or something small. “Always, double check, twice, your spelling. Always.”

I shrunk. No one in the sports department that night dared to laugh at me. They knew they could be next.

“And, call me Voge,” he barked to me as I thought about a new career.

Voge was 71 when he passed away early Sunday morning. The lessons he taught so many of us at the Courier-Post will live every time we write. The details. Like double checking, twice, our spelling. Now, when I make a mistake spelling a name wrong in a story, it is not because I didn’t double check, twice, but because I’m just dumb.

He also taught me that night – and so many of us over two decades at the newspaper – no story was too small to make a mistake. Not even a men’s softball beer league wrap-up. He said our credibility was always on the line.

Knowing Voge outside of the newsroom as well, I don’t hesitate to say he was also this demanding as a teacher, coach, official and organizer on the South Jersey sports scene for the last five decades. Voge was so darn demanding even at his softest moments. Darn him, he always demanded you be at your best.

Really, what a concept, huh? He simply demanded your best always.

Tim Kelly, the public relations director at Richard Stockton College, used to work at the Courier-Post back in the early 1990’s. On Saturday afternoons, we would gather around the TV and watch the end of the Notre Dame football games before starting to write. As much fun as we had back then, Kelly felt the wrath of Voge, too, hearing him bark while reading his copy, although the cigar smoking was gone by then.

“I remember him not being shy about pointing out ‘little’ factual errors because ‘one error like that hurts credibility,’ ” Kelly said. “I’m still not a great person at the details, but better than I was, thanks to Voge.”

Indeed, Voge made everyone better.

He made writers better. Voge made his students at his beloved alma mater Paulsboro High School better. He made the Red Raiders’ athletes he coached in football, wrestling and track all better. He made the track officials he worked with for 45 years in South Jersey better. He made wrestling officials he assigned better. Voge made the committee members on the South Jersey Wrestling Hall of Fame he co-founded better.

For a man who accomplished so much – he is a member of the South Jersey Wrestling Hall of Fame, the New Jersey Chapter of the National Wrestling Hall of Fame and the Camden County and Gloucester County Sports Hall of Fames – he also cared to make those around him better.

“Voge was a great guy and a great leader,” said former long-time Varsity editor Dave Treffinger. “He taught me how to be a better newspaperman in the 24 years we worked together.”

Perhaps this demand to be his best came from living his entire life in Paulsboro. The small river town has produced more champion high school athletes per square inch than probably any place in New Jersey. There is an innate toughness, passion and pride to Paulsboro which flowed through Voge in every job he did at every moment.

Recalling her first Woodbury Relays in the mid 1980s, former Courier-Post sports writer Barbara Baals said she saw Voge dip his cup into rain water accumulated on top of a tent in the press area. “He gulped the rain water down as I stood there, watching wide-eyed. ‘I’ve lived my whole life in Paulsboro,’ he said. ‘That’s not going to kill me.’ Then he grabbed his clipboard and stopwatch and went back to work,” said Baals, the assistant director, office of media and public relations at Rowan University.

Voge’s son, Mark, called me on Sunday to let me know his dad passed away. I was at Eagles’ camp, but I wanted to write an obituary story on Voge, too for Monday’s paper. So, I did. Driving home that night, after sending my two Eagles stories and my Voge story to the sports desk where he sat for two decades, I heard his booming voice in my head, “double check, twice.”

I thought, Voge would laugh if I misspelled his name. The irony of it would make him laugh big. Still, Voge demanded to be right in the paper rather than get a good laugh. So, I pulled over to the side of the Pennsylvania Turnpike. I checked my iPhone, calling up the story.

I just had to double-double check, twice, the spelling …

“V-o-g-e-d-i-n-g.”

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Advice from a legendary writer

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Retired Philadelphia Inquirer columnist Bill Lyon wrote — in the July 29 edition — “Penn St. story a cautionary tale for us all” about his association with Penn State and Joe Patero. The entire column is worth the read http://www.philly.com/philly/sports/colleges/penn_state/20120729_Bill_Lyon__Penn_St__story_a_cautionary_tale_for_us_all.html?c=r.

However, for my Basic Public Relations writing students, here is one paragraph of SOUND advice It goes for every journalism major, as well:

The lesson is to be wary and judicious when erecting pedestals. Reporting 101: Gather the facts, check them, double-check them, have a checker check your checker. Logic 101: If a thing, or a person, is too good to be true, chances are it probably is.

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AP and Courier-Post Penn State stories offer excellent ‘crisis communication advice’ — PLUS a late add

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Tell it first, tell it fast, tell it all, tell it yourself. Penn State’s latent responses and passive approach to its horrendous scandal should be a lesson to every organization — no matter how small or large the crisis.

Here is advice from an Associated Press story that hit the wire on July 14, 2012 under Bree Fowler’s byline and from a July 13, 2012 story in the Courier-Post under Joe Cooney’s byline. Once you read those reactions, there is a quote from the July 18, 2012 The Inquirer. It comes from Penn State president Rodney Erickson. It’s what should have been said first. Please keep reading.

 

Finally Penn State says something:

“Our hearts remain heavy and we are deeply ashamed,” Trustee Ken Frazier said in a statement.

As painful as this was — and it was a body blow of mass proportions — it was probably the best thing they could do,” says Peter Shankman, a vice president at the public relations firm Vocus Inc. “By issuing the report they’re doing what they haven’t in 15 years. People can’t start to heal until they start doing the right thing.”

“Penn State needs to take responsibility, apologize, be honest and show compassion,” says Elizabeth Lampert, who runs her own PR firm in Alamo, Calif. “With those herculean tasks accomplished, they can begin to rebuild, but this scandal will never be ‘behind’ them.”

Stan Steinreich, CEO of Steinreich Communications Group in Fort Lee, Bergen County, says that in situations like this, it’s important to tell the truth, which is what Penn State officials should have done instead of initially attempting a cover-up

“This will be studied for a long time by those in the industry as one of the worst PR catastrophes of all time, in terms of spiraling out of control,” Steinreich says. “I think that there is always a time where a corporation or an individual has to stand up and take the fire. Continuing to circle the wagons like Penn State (did) doesn’t help.”

Mark Conrad, a law and ethics professor at Fordham University in New York, says university officials need to formulate a plan that sets forth sweeping changes, including stronger controls over the university’s athletic programs, especially football.

And in order to restore trust, a better system needs to be created for reporting violations, Conrad believes.

Gene Grabowski, executive vice president of Levick Strategic Communications, a Washington, D.C.-based crisis communications firm that has advised universities and Fortune 100 companies, says Penn State’s plan must show a commitment to change, even if that inflicts pain on Penn Staters who feel they’ve done nothing wrong.

“It’s not about punishing the guilty at this point,” Grabowski says. “It’s about demonstrating a commitment to a new way of doing business that the university now has to do. And some sacrifice must be made, and sometimes the innocent suffer. There must be a sacrificial lamb here.”

“It is…reasonable to conclude that in order to avoid the consequences of bad publicity the most powerful leaders at Penn State University…repeatedly concealed facts relating to Sandusky’s child abuse from the authorities, the board of trustees, the Penn State community and the public at large,” said former FBI director Louis Freeh in his 267-page report.

“The ‘bad publicity’ comment goes right to my inner core as a Penn State alum and one who works in the [public relations] field,” said Jeff Jubelirer, a crisis management expert in Philadelphia.

“It’s just so sad. If they had not worried about the publicity and dealt with the problem right away, this tragedy could have been averted.

“There were consistent signs that (Sandusky) was trouble, and the top brass didn’t deal with it aggressively,” added Jubelirer. “The fact that they didn’t deal with the situation is mind-blowing.”

Whether

or not the tarnish can ever be erased is hard to determine, said Rowan University’s Larry Litwin, an associate professor of public relations.

“The entire situation is appalling,” said Litwin, author of a book on crisis management.

“There is a difference between being unethical and breaking the law,” said Litwin, noting that Penn State failed to adhere to The Clery Act, a 1990 law that requires public disclosure of crimes on American campuses.

“Penn State did both! They will forever be known as the university that covered up this horrendous crime. I truly believe their reputation is years and years away from being repaired — if it can ever be repaired.”

Both Jubelirer and Litwin added

that in the midst of all scandal there might be something good to come from it.

“If there is any silver lining in this very dark cloud, it is that it’s hoped now that any organization that deals with children should know what to do. I hope they will look for the warning signs and take action.

“That might be the only good news of this sordid affair.”

Now that President Erickson quote: “This is arguably one of the worst scandals that a university could have to deal with,” he said. “We will have to deal with it at the outset. We’ll have to take responsibility, be accountable to put the appropriate changes into place, and then we’ll have to demonstrate by our actions every day that we are the world-class university that we’ve long been.” [To comment: larry@larrylitwin.com]

At Old Main, Penn State president Rodney Erickson addresses how the campus will move forward in the fall.

Dr. Erickson            [To comment: larry@larrylitwin.com]

Nora Ephron – Lessons for us all

[To comment: larry@larrylitwin.com]

Multi-talented Nora Ephron passed away last week. Many aspects of her life are worth noting because she was – among other things – a great writer.

Here are a few highlights taken from her obits and from The Philadelphia Inquirer column written by Karen Heller and carried on July 1.

Ephron was born on May 19, 1941, on the Upper West Side of Manhattan, the eldest of four sisters, all of whom became writers. That was no surprise; writing was the family business. Her father, Henry, and her mother, the former Phoebe Wolkind, were Hollywood screenwriters who wrote, among other films, “Carousel,” “There’s No Business Like Show Business” and “Captain Newman, M.D.”

For my Rowan University writing students:

The eldest of four children, Ephron was born in New York to screenwriters Harry and Phoebe Ephron, who moved to Beverly Hills, Calif., when she was 4 years old. Words, words, words were the air she breathed. Regular visitors included “Casablanca” co-writer Julius J. Epstein, “Sunset Boulevard” collaborator Charles Brackett, and the team of Albert Hackett and Frances Goodrich, who worked on “The Thin Man” and “It’s a Wonderful Life.”

“Everything is copy,” her mother once said, and she and her father proved it by turning the college-age Nora into a character in a play, later a movie, “Take Her, She’s Mine.” The lesson was not lost on Ms. Ephron, who seldom wrote about her own children but could make sparkling copy out of almost anything else: the wrinkles on her neck, her apartment, cabbage strudel, Teflon pans and the tastelessness of egg-white omelets.

In her commencement address in 1996 at Wellesley, from which she graduated in 1962, she advised, “Maybe young women don’t wonder whether they can have it all any longer, but in case any of you are wondering, of course you can have it all. What are you going to do? Everything is my guess.

“It will be a little messy, but embrace the mess. It will be complicated, but rejoice in the complications. It will not be anything like what you think it will be like, but surprises are good for you. And don’t be frightened: You can always change your mind. I know: I’ve had four careers and three husbands.”

And there it is, perfect Nora: insight, humor, self-deprecation, intelligence.

[To comment: larry@larrylitwin.com]