Larry's Blog

Entries for the ‘Public Relations News’ Category

Procter & Gamble ends soap opera sponsorship – a must read for Rowan U. and other advertising majors

As Professor Litwin has said in class, so many times: “The future is now and will (probably) change before this class ends.” To comment: larry@larrylitwin.com By DAN SEWELL • Associated Press • December 10, 2010 “As the World Tweets” CINCINNATI — Goodbye, “Guiding Light.” Hello, YouTube. Procter & Gamble Co., whose sponsorship and production of daytime […]

PR Seminar for educators and news media

Delsea Regional High School in Gloucester County, New Jersey hosted a public relations seminar for Gloucester County schools and news media outlets. Here are the notes provided following the successful session. Anyone wanting more information may contact larry@larrylitwin.com. Much of what was discussed is availble in Litwin’s two books available on www.larrylitwin.com, digitally from Amazon […]

“Grow Your Business Through Networking”

On Friday, Nov. 19, Larry Litwin, APR, Fellow PRSA,  participated in the Chamber of Commerce of South Jersey networking workship. The full PowerPoint is available on www.larrylitwin.com under Workshops and PowerPoints. It is No. 15 (scroll down). Here are accompanying notes. To comment: larry@larrylitwin.com 1.  How communication has evolved over the last few decades, including […]

South Jersey Face: M. Larry Litwin

As requested. This appeared on former blog site. Here we go again. It does contain some effective strategic communication techniques: October 4, 2009 You could say M. Larry Litwin wrote the book on public relations. Actually, two really thick books. An associate professor of communication at Rowan University and a former broadcast journalist, Litwin has […]

Public Relations playbook: some thoughts – Philly AdNews

TOOLBOX TOPICS – Reprinted from AdNews – Philly Ad Club – November -December 2010 Public Relations playbook: some thoughts  Every now and then seasoned communication professionals need to review the basics. Here are some thoughts from Larry Litwin’s The Public Relations Practitioner’s Playbook (AuthorHouse – 2009)    By M. Larry Litwin, APR, Fellow PRSA Whether […]

Networking – It IS effective

Hone your networking skills now. Here’s start from M. Larry Litwin, APR, Fellow PRSA. Networking begins with a firm handshake, a look into the eyes and exchange of business cards. It is an important step in anyone’s personal [job seeking] plan that could lead to an interview and first “real” job. To comment: larry@larrylitwin.com [ […]

Ready, Set, Resume

By M. Larry Litwin, APR, Fellow PRSA [To comment: larry@larrylitwin.com]           Timing for a PRomo article about resumes couldn’t be better. As the new school year started, the world was celebrating “International Update Your Resume Month.” Who would have thought?           How big a deal is the resume? Recently, on NPR [National Public Radio], experts […]

Print VS. e-books

[Reprinted from Rowan University’s “The Whit” on Sept. 23, 2010. To comment: larry@larrylitwin.com] E-reading devices may one day replace books and textbooks. While the technology is still in its relative infancy, e-books and e-textbooks may soon become institutionalized for college students. According to media industry analyst Simba Information, e-textbooks will account for at least 11 […]

Meet the PR Pro: Michael Gross

[This is a Philly PRSA blog dated Feb. 16, 2010. To comment: larry@larrylitwin.com] … by Amy Merves, public relations, healthcare, and media professional and PRSA Philly Chapter Publicity/Web site Chair Welcome to “Meet the PR Pro,” a new column designed to highlight professionals in the PRSA Philly chapter through conversations that reveal career paths, industry […]

Key Communicators – It all started at Rowan University

     To comment: larry@larrylitwin.com and check out Billy, Ashley and Eileen’s blogs.        It has been nearly half a century since Rowan University Professor Emeritus Don Bagin coined the term Key Communicator. And while Key Communicators are still an authorized grapevine that delivers facts to a community quickly and honestly, the channels used to get those facts […]