New important resume information

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Debra Auerback of CareerBuilder dot com has come up with  words to avoid when crafting your resume. She attributes her comments to Jamie Belinne, assitant dean for career services at the C.T. Bauer College of Business at the University of Houston’s Rockwell Career Center, and others. 

When you get a chance, check out The ABCs of Strategic Communication on larry litwin dot com. There are some excellent resume suggestions within. Do not hesitate to mail me with comments or questions. To see Debra’s full story, check out her “TheWorkBuzz.com.”

Words to avoid: (I do disagree with one — and you will quickly recognize it)

  • Best of breed
  • Go-getter
  • Think outside the box
  • Synergy (ugh)
  • Thought leadership
  • Value added
  • Results-driven
  • Team player
  • Bottom-line

Here are words employers want to see:

  • Achieved
  • Improved
  • Trained/mentored
  • Managed
  • Created
  • Resolved
  • Volunteered

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Intern 101 — Best Practices

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This comes from the National Association of Colleges and Employers

Want your hair to stand up? Be sure to checkout this link: http://www.marketplace.org/topics/business/how-make-7k-month-your-high-school-internship

  • Give interns real work.
  • Have orientations for everyone — interns, managers, mentors.
  • Provide a handbook or Web page that gives rules and expectation in a welcoming way.
  • Put recent young hires on a panel to talk to inerns about life on the job.
  • Have a dedicated intern manager.
  • Help out-of-town interns find housing.
  • Conduct focus groups and exit interviews to check on the program’s quality.
  • Invite college faculty and career center staff to visit to increase your company’s profile on campus.

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Tips to Succeed:Call it – ‘An applicant statement’

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From Litwin’s The ABCs of Strategic Communication Tip No. 133. Be sure to visit larry litwin dot com for more on The ABCs and Litwin’s newest The Public relations Practitioner’s Playbook for (all) Strategic Communicators.

Polish your resume by including a summary paragraph stating what you bring to the table, qualifications,experience and examples of a job well done. It should be succinct and contain buzz-words human resource managers look for – containing many of thesame key message points you would include in an elevator speech.Here is an example:

Applicant Statement: My supervisors describe me as “mature beyond her years, articulate, well tailored and polished, loyal,has a passion for the profession,outstanding writer, and a skilled organizer and strategic thinker. ”It is my dream to bring those qualities,passion and dedication to ELLE’s readers – just as I do the residents of Cherry Hill. My zest for knowledge and new challenges is contagious and should appeal to ELLE magazine’s staff and target audience.

Nina Ebert – President – A Word’s Worth – Plumsted,N.J. and M.Larry Litwin,APR,Fellow PRSA – Author – The Public Relations Practitioner’s Playbook for (all) Strategic Communicators

For more, check out Litwin’s The ABCs.

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Tips to Succeed: Prepare for your next interview with questions

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From Litwin’s The ABCs of Strategic Communication Tip No. 129. Be sure to visit larry litwin dot com for more on The ABCs and Litwin’s newest The Public relations Practitioner’s Playbook for (all) Strategic Communicators.

Before going to a job interview, it is important to practice describing yourself. As a starting point,respond out loud to the following questions:

• Tell me about a time you worked as part of a team?

• Why should I select you over other applicants?

• What are your greatest strengths and weaknesses?

• Tell me more about the project you described on your resume.

• Describe a work or school-related problem and how you solved it.

• What are your short-term goals?

• Why do you want to work in this occupation and for this company? U.S.Department of Labor

For more, check out Litwin’s The ABCs.

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Resume’ Keywords — help you stand out in the crowd

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Effective resumes take more than the best paper, eye-catching fonts and proper formatting. As writer and blogger Debra auerbach write in Sunday’s (June 2, 2013) Courier-Post, it takes keywords.

Here is a comprehensive list — many of which are in Chapter 6 of The Public Relatins Practitioner’s Playbook for (all) Strategic Communicators. Many are action verbs. Others are self-descriptive words. research proves, keywords do work.

Here is my list thanks to the Internet and my books:

Action Verbs…

accelerated activated adapted administered analyzed
approved assisted completed conceived conduced
controlled coordinated created delegated developed
directed eliminated established evaluated expanded
expedited experienced expanded facilitated generated
implemented improved increased influenced initiated
interpreted launched lead lectured maintained
managed mastered motivated organized originated
participated performed pinpointed planned prepared
programmed proposed proved recommended reduced
reinforced revamped reviewed revised scheduled
set-up simplified solved streamlined structured
supervised supported taught trained worked
removed reorganized repeated responsible

Self-descriptive Words…

accurately active adaptable adept aggressive
alert ambitious analytical assertive astute
attentive aware broad-minded challenging competent
conscientious consistent constructive contributor creative
dependable determined diplomatic disciplined discreet
diverse dynamic easily economical efficient
energetic enterprising enthusiastic exceptional experienced
expertise extensively extraverted facilitator fair
forceful foresight high-level honest imaginative
independent initiative innovative instrumental insightful
leading logical loyal mature methodical
objective optimistic participated perceptive personable
pioneering pleasant positive practical productive

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Cover letters that sell

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This article appeared in The Philadelphia Inquirer. It is copyrighted by MonsterWorldwide. Please visit Monster @ http://career-advice.monster.com. It is intended to help my students.

By Kim Isaacs, Monster Resume Expert

John and Linda applied for the same job. They were equally qualified, and each submitted an excellent resume that emphasized accomplishments, training, positive work ethic and dedication.

John included a general cover letter that outlined his career history and aspirations. To save time, he used the same letter to apply for every job opening he looked at. Linda put more effort into her letter. She found out the hiring manager’s name and addressed him directly. She researched the company and learned about its mission, past performance, goals and corporate culture. She also studied the job description and clearly spelled out how she was an excellent match for that particular opening. Linda backed up her claims by highlighting examples of her past success.

Although the candidates were equally qualified, Linda’s extra effort landed her a job interview. John never got called.

Research Before You Write

The more you know about the employer’s needs, the more compelling your letter can be. Review company Web sites, brochures, sales flyers and other promotional materials to glean pertinent information. If possible, speak with current employees to get the inside scoop. Search newspaper archives, public libraries and career-center resources. Do a keyword search using the company name and see what turns up.

Determine Your Unique Selling Points

With the knowledge that you have about the employer, how would you help achieve organizational goals? Set yourself apart: If there are 100 other applicants vying for the same position, why should the hiring manager take a chance on you? Make a list of the top five reasons you’re an excellent candidate.

Construct Your Letter

  • Heading/Date/Inside Address: If you are writing a traditional (not email) letter, select a standard business-letter format such as block style. Your letter’s design should match your resume.
  • Salutation: It’s best to address your letter to a specific person (e.g., “Dear Ms. Jones:”), but use “Dear Hiring Manager,” if there’s no way to find that out. Use “Dear Search Committee:” if the decision will be made by committee. Avoid stale salutations such as “Dear Sir/Madam:” and “To Whom it May Concern:.”
  • Opening Paragraph: Hiring managers are busy and do not care to wade through fluff. Your opening paragraph should clearly state the position for which you’re applying. Include a reference code if requested and the referral source (e.g., recommendation from a current employee, Monster, etc.). Your opening may also include a synopsis of why you are a top candidate for the position. For example:

    Your position advertised on Monster is an excellent fit with my qualifications, as the enclosed resume will attest. My background includes 10 years of success managing international sales programs, top-ranked regions and Fortune 500 accounts. I offer particular expertise in the high tech sector, with in-depth knowledge of networking technology…

  • Body: Your letter’s body contains the sales pitch. This is your chance to outline the top reasons you’re worthy of an interview. When writing the body text, keep in mind that hiring managers are self-centered — they want to know what you can do for them, not learn about your life story. Demonstrate how your credentials, motivation and track record would benefit their operation. Review your top five selling factors (the ones you jotted down when doing your company research) and weave them into the body, perhaps as a bulleted list. Back up achievements with specific examples of how your performance benefited current and former employers. Precede your bulleted list with a statement such as “Highlights of my credentials include:” or “Key strengths I offer include:.”

    Keep your letter positive and upbeat. This is not the place to write a sob story about your employment situation. Put yourself in the hiring manager’s shoes — would you call yourself in for an interview?

  • Closing Paragraph: Your final paragraph should generate a call for action, so express your strong interest in an interview and state that you will follow up soon to confirm your resume was received and discuss the possibility of meeting face-to-face.
  • Complimentary Close and Your Name: End with a professional close such as “Best regards,” “Sincerely” or “Respectfully yours.”

 

 

 

 

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Promo Graduation story on “Landing that first job or internship”

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Rowan University’s Public Relations Student Society of America (PRSSA) Chapter’s final PRomo (award-winning newsletter) for 2013 includes the following article that could help them get that first job. The story is below. (Formatting may be a problem, but the information is right on.)

By M. Larry Litwin, APR, Fellow PRSA

Whether you are a graduating PRSSA senior trying to land that first professional job or a junior embarking on an internship, the future is now.

This three-step process includes customizing a résumé that matches the advertised job description, crafting a strategically persuasive cover letter reflecting you and your personality, and preparing a knock “their” socks off interview. Segment yourself from other applicants as you would any other product. Remember, you are the product.

Even if your résumé is in its infancy, it might be time to refresh it. “CareerBuilder’s” Susan Ricker has spent years researching and writing about door-opening resumes. NPR’s (National Public Radio) Paddy Hirsch has done his share, too. Both offer up-to-date spring cleaning tips:

  • Contact information– This first résumé section needs to include your name, address, a professional email, phone number and links to your portfolios or websites. Regularly check the links to make sure they work and are up to date.
    • Summary of qualifications or Applicant Statement – Do not include an “objective.” They are obsolete. Instead, view this section as the best place to include keywords taken from the job description, since most hiring companies now use applicant-tracking systems to eliminate candidates. However, be sure to incorporate keywords throughout the résumé, and don’t copy and paste the job description. Keep your résumé clean, professional and focused.
    • ·        Experience – Because you are just graduating, you might include professional experience, experience from internships and experience from service jobs that provided funds that helped pay for your education. If you include work as a server, for example, be sure to tie in relationship marketing and the Triple Bottom Line theory and be able to define both. If you provided service beyond expectations to “make a family’s dining experience an evening to remember,” explain it as part of your strategy to earn you a larger tip and praise from your supervisor. Place the most relevant and interesting experience at the top. Hiring managers spend only seconds skimming résumés the first time through. Lead with your strongest qualifications.
    • Education Include details about your Rowan University years and other colleges you attended. There is no need to list relevant courses unless you’ve taken a course that sets you apart from others. Because you are applying for your first full-time position you may include your GPA.
    • References Unless the job posting specifically asks for references, do not include them on your actual résumé. The line, “references available upon request,” is also unnecessary. If you get invited in for an interview, you may want to take a list of references, but keep it to yourself until asked.

Some other tips  

  • Design your résumé with a focus. Every detail should support the idea that you are the best candidate for the position.
  • Use specific, concrete language that measures your accomplishments and stresses positive results.
  • Remove overused words, such as “outstanding, effective, strong, exceptional, good, excellent, driven, motivated, seasoned or energetic.” Beware of unsupported claims of greatness.

Ricker and Hirsch stress going over your résumé drafts before settling on one that works for you and then have several friends or family members proofread it. There must be no typos or formatting errors. Aim for a clean, refreshing and simple résumé that can be submitted online, easily.

Hirsch offers these tips to, not only keep your résumé in the “mix,” but get in to the top of the heap:

  1. 1.     Create two résumés– a search-engine-optimized (SEO) version and a regular version. If you are applying through a search engine, such as Monster or Jobscore, a computer completes a first pass of all applicant résumé before a human ever reads them.

 

  1. 2.     Make your SEO résumé plain and include keywords. Use bold type sparingly. Format everything to the left side of the page. Make sure everything is spelled correctly. Search algorithms tally the number of keywords to evaluate résumés. The easier you can make it for the computer to find keywords, the better.

3. Old resume rules still apply. After you’ve gotten past the computer review, your résumé will be read by a human. Make sure it is clearly written, typo free, and emphasizes relevant work experience.

www.larrylitwin.com provides some excellent resume and cover letter examples under Student Resources>handouts>No. 70.

Now that you have the interview, here’s your chance to ace it. Some of the more popular questions interviewers ask include:

  • What are your goals?
  • What are your weaknesses?
  • Why did you leave your last job?
  • What was your greatest take away from your internship?
  • If you are working, when were you most satisfied with your job?
  • From what you have learned about this company from your research, what can you do for us that other candidates might not?
  • What are the positive things your boss would say about you?
  • If you were having a dinner party and could invite three famous people plus two others (not so famous), who would they be and why?

While there are no guarantees in strategic communication, research is clear, if you practice your ABCs: Anticipate, Be Prepared and Communicate Clearly, you stand an excellent chance of landing that first job. After all, not only are you a Rowan graduate, but you were also a member of the most honored PRSSA chapter in the nation.

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Keys to unlocking that first job

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Debra Auerbach is writer and blogger for CareerBuilder.com and its job blog, “TheWorkBuzz.com.” Below is a summary of her advice from “College graduates who understand the job market have the best show at success.”

She says recent studies find 53 percent of United States employers plan to hire recent college graduates this year — up significantly from 2011 and 2010 and even up slighly from last year.

Here are the headings on Debra’s important tools and tips to help. See her blogs for more information. (By the way, next week’s LL’s blog will be an article written for Rowan University’s Public Relations Student Society of America’s award-winning newsletter PRomo on “Landing that first job or internship.”

  • Understand the Job Market
  • Be Open to Different Roles
  • Research salary Information
  • Make Non-work Experience Count
  • Show Enthusiasm and Professionalism

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Mastering the Phone Interview — Take it Seriously…

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…and dress the part — especially if you are facetiming or skyping. The Sunday, March 24 “Courier-Post” in partnership with “careerbuilder.com” urges the interviewee to “be prepared and focused to make the best impression.” Check out previous blogs about going video. As one expert suggests, if on Skpe, “don’t get caught with your pants down.”

Debra Auerbach’s tips include “staying focused, getting energized, checking out your technology before maing the call, make a cheat sheet and dress the part.”

Here is more from Monster Senior Contributing Writer Peter Vogt:

You just got word that you landed a job interview with a company that really interests you — only there’s a slight catch.

You won’t be meeting with your interviewer(s) face to face. Instead, you’ll be taking part in a phone interview, the results of which will determine whether you’re invited to meet with company representatives in person.

Many companies use phone interviews as an initial employment screening technique for a variety of reasons. Because they’re generally brief, phone interviews save companies time. They also serve as a more realistic screening alternative for cases in which companies are considering out-of-town (or out-of-state and foreign) candidates.

So the chances are pretty good that, at some point in your job hunt, you’ll be asked to participate in a 20- to 30-minute phone interview with either one person or several people on the other end of the line. In many ways, the way you prepare for a phone interview isn’t all that different from the way you’d get ready for a face-to-face interview — save for a few slight additions to and modifications of your list of preparation tasks.

Here’s what to do:

  • Treat the phone interview seriously, just as you would a face-to-face interview.
  • Have your resume and cover letter in front of you.
  • Make a cheat sheet.
  • Get a high-quality phone.
  • Shower, groom and dress up (at least a little).
  • Stand up, or at least sit up straight at a table or desk.

A phone interview seems so informal on the surface that it can be easy to fall into the trap of “phoning it in” — i.e., not preparing for it as well as you would for an in-person interview. Don’t get caught with your guard down. Be sure to research the company, study the job description, and practice your responses to anticipated questions, just as you would for any other interview.

You’ll almost certainly be asked about some of the information that appears on these documents. You might also want to have in front of you any supporting materials that relate to information in your resume and cover letter, like documents you’ve designed or written, a portfolio of your various projects, or the written position description from your key internship.

Jot down a few notes about the most critical points you want to make with your interviewer(s). Are there certain skills and experiences you want to emphasize? Do you have certain interests or passions you want your interviewer(s) to know about and understand? Be sure these pieces of information appear on your crib sheet. Then touch on them during the interview, even if your only chance to do so is at the end of the session when the interviewer asks you if you have any questions or anything to add.

This isn’t the time to use a cellphone that cuts in and out, or a cheaply made phone that makes it difficult for you and your interviewer(s) to hear and understand each other.

Odd advice? Perhaps. But focusing on your appearance, just as you would for a normal interview, will put you in the right frame of mind from a psychological standpoint. You won’t do as well in your phone

interview if you’re lying in bed, for example, or if you’re draped over your couch in your pajamas.

Again, there’s a psychological, frame-of-mind aspect to consider here. But on a more tangible level, research has shown that you project yourself better when you’re standing up, and you’ll feel more knowledgeable and confident.

Phone interviews can be tricky, especially since you aren’t able to read your interviewers’ nonverbal cues like facial expressions and body language during the session — a big difference from the typical interview. But if you prepare well for your phone interview, you won’t need to read anyone’s nonverbals to gauge your performance. You’ll know for sure how you’ve done because you’ll be invited to a face-to-face interview, where you’ll have yet another opportunity to prove you’re the best person for the job.

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More Interview Prep: Top questions for interviews

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Variations of these questions are most likely to be asked during a job interview, according to ‘Monster.com’ and Gannett News Service.

Do not hesitate to visit www.larrylitwin.com>student resources.handouts for many more interview and resume tips.

  • What are your goals?
  • What are your weaknesses?
  • Why did you leave your last job?
  • What was your greatest take-away from your internship?
  • If you are working, when were you most satisfied with your job?
  • From what you’ve learned about this company from your research, what can you do for us that other candidates might not?
  • What are the positive things your boss would say about you?
  • If you were having a dinner party and could invite three famous people plus two others (not so famous), who would they be and why?

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