Questions? email@example.com and check out The Public Relations Playbook for (all) Strategic Communicators
This comes from Dale Carnegie Training News Letter:
By Anita Zinsmeister, President Dale Carnegie® Training of Central & Southern New Jersey
Word Count: 486
Time To Read: 1.9
@ 250 Words Per Minute
An excellent presentation is a result of being
dynamic, engaging, and interesting. Without these things, you won’t be able to
hold your audience’s attention, and your presentation will not be memorable. To
make sure your presentation makes an impact, you need to prepare appropriately.
The Key To Success Will Be In Your Preparation.
misconception is this: great speakers get it right on the first try. This is
seldom true. The presentation likely went through several drafts and was
adjusted multiple times.
you jump-start your next presentation, we have listed a few tips below.
5 Tips To Improve As A Presenter.
1. Focus On Your Body Language – People
pay attention to your body language consciously and subconsciously. If you
fidget, cross your arms, hunch over, or fail to keep eye contact, your audience
will notice. Stay confident, smile, and hold yourself in an engaging way to
make a connection with your audience.
2. Include Stories – Finding a way to tie in
your personal experiences is a great way to make an audience more engaged. Show
them how your ideas work in real life by giving them a practical example. This
will draw them in and let them connect on a personal level.
3. Research Your Audience – Whom will you be speaking
to? This has an effect on how you speak and what you include in your
presentation. Are they experts in their field? Are they familiar with the
topic? Are they looking in from the outside? If they are new to the topic, you
might need to include definitions of common terms.
4. Prepare Yourself Mentally – Before you begin, take time
to calm your mind. There are many examples of ways to get yourself in the right
head-space for a presentation. Not all of them will work for you. You need to
find your way to inner peace. Some become calm by listening to loud music.
Others need complete silence. Figure out what works best for you.
5. Always Practice – The two main factors of a
good presentation are how well you know the material and how comfortable you
are speaking to an audience. You can work on both by practicing.
in front of a mirror to get the content down and to focus on your body
language. When you feel confident in those aspects, practice in front of
friends or colleagues. You’ll be able to get some of the jitters out and get
Executive Summary: Your final presentation is only a small part of what the audience
sees. They don’t see the research, changes, refinement, and effort it takes to
make an excellent presentation. You’ll be able to stand out by properly
preparing and practicing. Start by focusing on your body language, and make
sure you practice in front of a small audience first.
Questions? firstname.lastname@example.org and check out The Public Relations Playbook for (all) Strategic Communicators
From Vertical Response – A DeLuxe Company. Questions? email@example.com
Email is often underutilized by small, local businesses despite the fact that it boasts a whopping 122 percent ROI — more than four times that of social media and direct mail. Whether you own or operate an auto repair shop, landscaping business, tax preparation service or other local business, here’s how you can leverage the power of email to win new customers and keep them coming back.
Local email marketing ideas
Email marketing should promote your business, but your email strategy should also feature value-added content that motivates opens, influences clicks, fosters trust and ultimately earns sales. Try these proven email marketing strategies for local businesses.
1. Create an editorial calendar around events, holidays and local happenings
A local focus will endear your business to local customers, so map out an editorial calendar based on the holidays, events and other local happenings important to your audience. Ideas include:
Promotions for community holiday shopping days: Black Friday, Small Business Saturday and Giving Tuesday, for example.
Special offers for annual events: Consider homecoming dances, community festivals, parades and historical anniversaries.
Interesting historical facts about your city: These can segue to the importance of shopping at downtown businesses.
Seasonal offers relevant to your local audience: For instance, people in northeast communities need to weather the winter cold, while those in southwest communities need to beat the summer heat.
Promotions tied to local athletics: A restaurant can offer a pre-game special while a spa might offer a discount based on the number of points scored by the local football team.
Local gift guides: Considerpromoting top-selling holiday gifts in your local area or the most-wanted Christmas gifts based on local feedback — a great way to drive business to local retailers.
Want more great ideas for building an editorial calendar around local happenings? Watch Season 4 of Small Business Revolution, where our Deluxe colleagues help Searcy, Arkansas-based creperie and coffee shop Savor + Sip harness the power of local email marketing.
2. Craft valuable newsletters
The best email newsletters are packed with valuable tips and tricks your audience can use to solve their problems, achieve their goals and improve their lives. Your newsletter lends authority to your business, establishes solidarity with your audience and fosters long-term customer loyalty. Ideas include:
How-to tips with a local focus: For example, a beauty salon might feature tips about how to maintain skin health in cold, dry climates or a landscaper might send a tip about the best local source for garden soil.
Localized guides: Anyone can send a guide to landscaping a home, but only a local landscaper knows which plants grow best in your community. What unique local insights can you share with your audience?
Important local announcements: Is the city utility rate going up? A local hardware store might offer energy-saving tips to keep costs low. Keep abreast of local news and identify relevant tie-ins that educate and help your customers as well as naturally promote your business.
There are plenty of great email newsletter topics. Pick one, then apply a local focus to give your business a competitive advantage customers will love.
3. Promote a rewards/loyalty program
Many local businesses offer rewards/loyalty programs, and email is a fantastic way to boost enrollment. Use email marketing to:
Create excitement for your program and detail the benefits of signing up.
Ask existing customers to send referrals your way in return for a special discount or reward.
Send customers gifts on special days, such as birthdays, anniversaries, graduations and more.
You can also send reminders for customers to check their rewards account balances online and to share your program with their friends and family members on social media so they can reap the rewards, too.
4. Create customer spotlights and case studies
The proof is in the pudding, and you can use email marketing to show your audience how you’ve helped local customers just like them. It’s a great way to prove you understand their needs and can deliver solutions. Ideas include:
Customer spotlights and testimonials
Case studies that detail exactly how you solved a common local problem
Before and after photos for a visual experience that highlights your capabilities
Customer spotlights, case studies and photos help you show off what you know, which motivates customer responses.
5. Gain customer insights
Polls and surveys can help you learn more about your local audience, which can, in turn, inform future email marketing and boost ROI. Try these ideas:
Send a poll or survey to get customer feedback on local trends
Report the results in a follow-up email. Local residents will no doubt find them interesting, and it presents a perfect opportunity to promote a relevant product or service
Share the results with your local newspapers, radio stations, television stations, popular bloggers and other media members — a fantastic way to get free PR
Your polls and surveys can ask about customer behavior, favorite products and trends, or even get opinions about local hot button issues. Start by determining which questions you want to answer and if those insights will have local appeal — and if there is a natural segue to your business. If so, you have a winning poll or survey idea. (By the way, VerticalResponse makes surveying customers quick and easy.)
6. Send special offers
Email marketing is an easy way to send special offers to your subscribers. You can:
Send promotional emails with a single, time-limited discount to motivate quick sales
Include a special offer at the end of every email newsletter
Subtly embed references to your products and services throughout your email content
Email is a great way to reach local customers with valuable content intertwined with timely, relevant promotions that drive local customers to your door.
How to get local subscribers
These are all great local email marketing ideas, but you can’t implement them without a subscriber list. The good news is building one won’t add a ton of work to your already busy schedule. In fact, you can automate nearly everything with email marketing tools. Here are ideas for building a local email subscriber list.
Automatically enroll customers, loyalty card members, callers and people who email or fill out your contact form into your list. Make sure cashiers know to collect email addresses during checkout
Invite Facebook and other social media followers to subscribe to your email newsletter. Sweeten the deal with an instant incentive
Add a form to your website, either in the sidebar, in the content or as a pop-up. Offer a discount incentive or go with a lead magnet to boost your subscription rate
Partner with other local businesses to create a community deals email list, or share subscribers with one another (just make sure they know they’re signing up for a community-wide list that will deliver great content and offers from multiple businesses)
Once you get your feet wet, you can take advantage of these advanced strategies to get more out of your email marketing.
A/B split testing: Test multiple versions of the same email to see which performs best. Then, send the winner to your entire list.
Segment lists: Most businesses have different types of customers. Segment your lists by interests or demographics to send the most relevant information and offers. Doing so can increase responses exponentially.
Automate email marketing: Create a series of emails designed to nurture leads over time, then send them on schedule with an email autoresponder program. Set it and forget it!
Measure response: Use email analytics to measure open rates and clicks. Identify which emails work best, then emulate those efforts for future campaigns so you can improve your email marketing over time.
Email is a powerful and affordable tool local small businesses can use to boost sales. Use these tips to connect with local customers, earn referrals, beat the competition and keep business coming through your door.
thejobnetwork’s Kate Lopeze offers these suggestions. Questions? firstname.lastname@example.org
It’s easy to see how job
interviews have changed over time: more email, less formality, pre-interviews
with chatbots, Skype interviews, etc. What’s not so easy is determining which
interview principles are just as valid and necessary as ever, even as you prepare
to job hunt in a modern world. Let’s look at some of the evergreen tips that
are just as helpful now as they were when your parents and grandparents were
interviewing for jobs.
Wear a suit or your
Many workplaces are going
full-on casual these days. All the same, this shouldn’t affect how you dress
for the interview. Even if you’re 95% sure your interviewer will be wearing
jeans and a hoodie, you should still plan to wear your interview suit—or at the
very least, an above-average, impeccably clean and tailored outfit. If you get
the job, there will be plenty of time to dress like your new colleagues.
However, when you’re interviewing you still want to project the most professional and put-together image
No one will think you’re
a nerd for overdressing, I promise. But if you underdress, you run the risk of
seeming unserious or unprepared. Better over than under, in this case.
Print your resume
This one may seem
archaic—you likely emailed your resume to the company in the first place, so
who needs paper copies? It’s still a good habit to keep. The old-school idea
that you need to print your resume on the finest paper stock you can afford is
no longer a must-do, but bringing copies shows you’re thoughtful and organized.
Sure, the person interviewing you may be reading your resume on a screen or may
already have their own printout, but if they don’t happen to have your resume
right in front of them, it’s an immediate point in your favor that you came
prepared. It’s also a subtle hint about the well-prepared employee you’d
be—ready for everything.
This also applies if
you’re doing an on-screen presentation. Always bring a few printouts (for every
person you know will be there, plus a couple of extras just in case). Handouts
help people follow along and also serve as a reminder all about you afterward
as they’re evaluating how the interview/presentation went.
Send a thank-you note
Do you know what else
never goes out of style? Polite thank you notes. (Your parents and grandparents
were right about that, but you don’t have to tell them so.) An email or a
follow-up text technically fits that bill in this fast-paced digital world, but
sending a handwritten (or typed and hand-signed, since not all of us were
blessed with great handwriting) note to your interviewers is an eternally
classy move. Or you can do both if you’re worried about seeming like an
ungrateful procrastinator: the quick email sent the same day, and the more
traditional note following thereafter.
It’s a nice touch, and
not only makes sure that you’re back on the interviewer’s radar after you’ve
left the office but also shows that you’re thoughtful and appreciative of the
opportunity—this doesn’t need to be a retroactive sales pitch. A brief,
on-point note that thanks people for taking the time to talk to you is likely
to get a response along the lines of, “I knew I liked that guy for a reason!”
There’s literally no downside to following up with a simple thank you note.
The job interview has changed so much over the past decade alone, and will likely continue to shift as the workplace and hiring in general grow and evolve. Still, despite all the outward changes, the basics of good taste and solid organization never go out of fashion.
[To comment: email@example.com] From Larry’sABCs of Strategic Communication come the following:
Google yourself regularly
Do frequent social media sweeps
Tips to Succeed:Do you have a brand? – Evaluate your 5 Ps
Your brand consists of a complex set of characteristics and dynamics that play out in thousands of scenarios each workday. You can use your brand to positively influence your image to others and enhance your career using these five Ps: Persona – The emotional connection and reaction you elicit from other people as a result of your personal style. Product – The sum of your qualifications, experience, technical and/or functional expertise, ideas and results you’ve delivered over time. Packaging – The presentation of your personal appearance, surroundings and tangible results of projects and assignments on the job. Promotion – The way you inform your market about your value and impact. Permission – The sense of legitimacy, confidence and core belief that you have important contributions to make.
Reaching the members of your audience through a content-cluttered landscape — and their ad blockers — will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.
Marketing moves fast, and working in this industry means you’ve got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.
Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018:
1. Audience experience will become more important than ever.
“As we move toward 2018, now is the time to look at where your content lives, your site structure, your reader journey, etc. When someone arrives at your site or content hub, do they need to search to find what they’re looking for? If they do find it (and hopefully consume it), where do you want them to go next? Is it easy for them to get there? Is it a good experience for them? Building an audience in 2018 is about more than just telling a better story than you did in 2017. Make sure the actual experience of reading or watching it is better, too.” — Andrew Grinch, content director at Woodruff
2. High-quality content clusters are the future of search.
“Your content should be all about quality, not quantity. Recent changes to search engine algorithms still value fresh site content, but that doesn’t mean you should just churn out blog article after blog article — your time is better spent creating more targeted content in more pleasing, easier-to-digest formats. And as search engines continue to display content based on a searcher’s intent rather than a string of keywords, creating content clusters centered around targeted topics is going to be the best way to spend your time.” — Doug Fowler, president at Waypost Marketing
3. Content strategies will expand.
“As consumer trust in brand-controlled messaging continues to deteriorate, it matters less what a brand says about itself and more that those claims are mirrored by what people are saying about it online. 2018 will see a pronounced expansion of the scope of a brand’s content strategy, extending beyond brand-owned properties to include the facilitation of favorable content published on third-party websites. The most impactful content will be authored by authentic, influential voices in relevant communities where customers are looking for unbiased opinions and recommendations at critical points in the customer journey.” — Angela Brooks, VP of brand strategy at Terakeet
4. Channel experimentation will be critical to reaching your audience.
“Reuse has always been a key part of content marketing, given how long good content takes to produce. However, the mediums have changed. Converting your whitepaper into a blog post and slide show has given way to podcasts and video stories on Instagram. Don’t be afraid to try these new channels to see what works for your content. Maybe your mailing list is still the secret weapon, but you won’t know unless you keep testing these new opportunities.” — Ash Rust, managing partner at Sterling Road
5. Brands will need to think like media companies.
“2018 will be the battle for time. The opportunity to secure uninterrupted and focused time with consumers will still exist, but it’s going to be more challenging than ever to act upon. In order to capture hearts, minds, and — ultimately — wallets, the smartest brands will realize that they must stop thinking like advertisers and start thinking like media companies, giving core audiences value beyond just the products and services they provide.” — Jesse Greenberg, chief strategy officer at Ackerman McQueen
6. Dynamic content will continue rising.
“There’s a growing prevalence of live and dynamic content, as opposed to static content, in social media, like an Instagram story or live story versus a static post. A growing number of brands are using this to tell a more authentic story via social media and connect with a base of Millennial consumers on a more personal level to create trust and offer a kind of ‘behind the scenes’ look, if you will.” — Sebastian Bryers, CTO at Ora Organic, a client of ours
7. Highly relevant stories will be crucial for driving action.
“With the ever-increasing clutter and noise online, it will be crucial for brands to focus on reaching their desired audience with thought-provoking material that elicits a clear action at each step. I would encourage brands to build a foundation of content based on flagship stories they are telling. Focus on diving deep into key customer trends, needs, and solutions, and build a portfolio of highly relevant stories for your markets. High-impact value and continuity will be key to upholding a consistent message in the content avalanche facing your audience.” — Raj Kumar Munusamy, VP, content and messaging, global marketing at Schneider Electric
8. There will be a greater focus on building an audience.
“In 2017, much of our focus as marketing professionals had been on native advertising, which remains an important factor in a content marketing strategy. Moving into 2018, however, there will be a greater focus on building a loyal audience that will give those trusted content brands multiple options to monetize that content.” — Alexandra Miscevich, director of marketing at Citadel Servicing Corporation
9. Increasing use of ad blockers will challenge your traffic analytics.
“Besides blocking ads, ad-block extensions block all tracking scripts running on any site, including Google Analytics, Facebook, etc. In 2018, ad-block use is predicted to double. Look at your server-side analytics from whoever you are hosting with, and compare those traffic numbers to your Google Analytics traffic numbers. Install a service such as GoAccess.io, which can pull more accurate traffic and data numbers from your server and help you improve your marketing decision-making.”– Dmitry Dragilev, founder of Criminally Prolific
10. Video will be nonnegotiable.
“Video is here to stay, and you won’t be able to compete without it. Facebook and other ad platforms are showing preferences on organic and paid placements because the engagement rates are higher with video content. Hire a video agency, tell your story, and let consumers fall in love with your brand.” — Brian Rauschenbach, head of industry at Add3, a partner of ours
11. Snackable, searchable content will be key to reaching younger consumers.
“As consumers continue to be more forensic in their efforts to discern the best products for them, readily available and easily digestible content will continue to be an important part of the marketing mix. For marketers, this means more short-form content and better search and mobile strategies. Millennial and Gen Z consumers expect to find what they want, when they want with just a few touches on their mobile phone — their life’s command and control center.” — Brad Harrison, VP of marketing at ECOS
What do you think about these predictions? Are there any other trends you’re planning for that I didn’t include? Let me know your recommendations in the comments.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
From the Dec. 10, 2017 issue of the Courier-Post comes this important advice from thejobnetwork.com:
BY PETER JONES
The job market is hard enough to navigate without having to worry about a job posting that turns out to be a scam — or even just a dead end. Save your precious time and energy by being on the lookout for these simple signs that something just
1. The company has no online presence.
You do your due diligence and try to verify the person, the company and the job listing and nothing is turning up in your online search. You can stop right there and step away. Legit jobs always have some sort of online trail.
2. The recruiter’s email doesn’t match their company.
You get an email from a recruiter who claims to represent a fabulous and well-known company. The company logo might even be at the bottom of the email. Look closely — does the email they want you to send materials to not end in the official company name (theircompany.com)? If the email associated with the posting or the invitation is a personal one (think Hotmail, Gmail, Yahoo, etc.), you might want to take a pass. And don’t respond and attach any personal documents unless you’re sure you’re dealing with the real deal.
3. You found it via a random social media post.
While it is possible to land a great job you found through social media, chances are if it’s just posted there — or sponsored or advertised — it’s probably not as sweet a deal as it seems.
Remember that the overwhelming majority of jobs are referral based, come through legitimate channels or are posted on vetted job boards. Resist the idea that you can just surf Facebook and get hired.
4. They claim “No experience necessary.”
Sure, maybe the job they’re offering is entry level. Maybe they offer training. But if the posting leads with “No Experience Necessary,” you can be almost certain there’s a catch you won’t like. Most employers want you to come equipped with some skills.
5. The language is sloppy.
If the ad isn’t well written, contains spelling or grammatical errors, is sloppily punctuated or IN ALL CAPS, consider it a red flag. A real job posting will be professional and polished.
6. They ask for an interview via chat or text.
You should be wary if your first interview is scheduled on some type of text messaging service. While remote interviews are becoming increasingly common, that means phone calls andSkype, not a typed conversation in a chat window.
7. Anything about it is too good to be true.
You’re hired immediately! The salary is crazy high! They contacted you out of the blue! When can you start? (Hint: If a job seems too good to be true, it probably is too good to be true.) 8. Everything about it is vague.
If you can’t tell from the posting exactly what your role would be at the company, that’s a problem. A bigger problem is when you can’t really tell what the company does and get a sense of its mission or history. If all of this is very vague, leave this one in the “no” pile.
9. They want money.
If you’re asked to pay anything — such as a fee to apply or for a software program to send in your application materials — consider the job a scam. A general rule of thumb: Never give your money away to total strangers.
10. Your gut says no.
The bottom line: Keep an eye out for these and other warning signs, but your best alarm system is your own gut instinct. Does something seem off to you? If so, let it go. There are other jobs out there.
Peter Jones is a career advice journalist for TheJobNetwork.com, where this article was originally published. He investigates and writes about current strategies, tips and trending topics related to all stages of one’s career.
From Larry’s More ABCs of Strategic Communication (check it out on the website)…
1. Don’t lie – Whether on a resume, application or personal website, make sure facts about you are accurate.
2. Be professional – For college or job applications, use a simple e-mail address with your name or initials that helps connect an e-mail to you.
3. Censor yourself, and friends (if need be) – If you know a college or potential employer might Google® you or search you out on MySpace®, make sure the content posted by yourself or others is appropriate.
From the Des Moines Register
There are nearly 300 Tips and Techniques in both The ABCs and the newer More ABCs Proceeds from the books’ sales go to the Public Relations Student Society of America and Parsons (Iowa) College Alumni Association.