There is much more in Litwin’s The Public relations Practitioner’s Playbook for (all) Strategic Communicators and The ABCs of Strategic Communication.Enjoy.
Hashtag – The # symbol, called a hashtag (some refer to it as a hash mark),
is used to mark keywords or topics in a tweet. It was created by Twitter® users
as a way to categorize messages – tweets – by keyword. Also,(on-social-networking websites) a word or phrase preceded by a hashtag, used within a
message to identify a keyword or topic of interest and facilitate a search for it
(e.g. The hashtag #PRPractitioner’sPlaybook is used to help coordinate tweets
about The Public Relations Practitioner’s Playbook for (all) Strategic Communicators.)
As Covid-19 disappears, working from home isn’t going to as there will be a large percentage of the workforce who will still work from home on a full-time or part-time basis. And if you are a manager of a remote team(s), you still need to deal with underperforming team members.
The good news is this: Dealing with underperforming people in a remote work environment allows you to have specific conversations versus mentioning performance issues too casually.
3 Tips To Help Manage An Underperforming Staff Member.
Tip #1: Set Expectations – This is the first step as it allows you to set concrete deliverables or expectations. Plus, it helps you from being ambiguous when it comes to what is expected.
Tip #2: Learn About Their Work From Home Situation Take the time to learn what their work from home issues are, as it can help you better understand what is going on with them. Alternatively, you might want the person to come into the office X hours/days a week to help offset their performance issues.
Tip #3: Help To Improve Their Performance – After determining what their current challenges are, it would pay huge dividends to you if you would give them guidance with learning a new skill. Whether this is regular meetings or setting up a mentor program, there are many low-cost ways to help someone.
Other Tips To Consider When Managing Remote Workers.
Look for signs of distress in your employees.
Equip your team with the right technology.
Promote dialogue with one-on-one conversations.
Tell your employees that you trust them to work independently.
Reinforce organizational values.
Use objectives to create clarity.
Focus on outputs, not time worked.
Increase recognition for successes.
Catch your staff doing things right.
Proactively survey your team to see if they need help.
Encourage innovation in new AND old systems and processes.
Provide opportunities to share successes.
Why Workplace Performance Matters.
Here are four reasons why performance matters in the workplace:
Poor performers lower workplace morale.
Low performers increase the workload for everyone else.
Managers spend too much time dealing with underperformers.
Poor performers cost organizations tens of thousands of dollars in lost productivity, sales opportunities, social media issues, and word-of-mouth referrals.
Executive Summary: Working remotely has its challenges, but remote workers can be more productive than traditional in-office workers; therefore, address performance issues sooner versus later as the good performers will help your company grow and thrive no matter the circumstances.
Questions? firstname.lastname@example.org and check out The Public Relations Playbook for (all) Strategic Communicators
This comes from Dale Carnegie Training News Letter:
By Anita Zinsmeister, President Dale Carnegie® Training of Central & Southern New Jersey
Word Count: 486
Time To Read: 1.9
@ 250 Words Per Minute
An excellent presentation is a result of being
dynamic, engaging, and interesting. Without these things, you won’t be able to
hold your audience’s attention, and your presentation will not be memorable. To
make sure your presentation makes an impact, you need to prepare appropriately.
The Key To Success Will Be In Your Preparation.
misconception is this: great speakers get it right on the first try. This is
seldom true. The presentation likely went through several drafts and was
adjusted multiple times.
you jump-start your next presentation, we have listed a few tips below.
5 Tips To Improve As A Presenter.
1. Focus On Your Body Language – People
pay attention to your body language consciously and subconsciously. If you
fidget, cross your arms, hunch over, or fail to keep eye contact, your audience
will notice. Stay confident, smile, and hold yourself in an engaging way to
make a connection with your audience.
2. Include Stories – Finding a way to tie in
your personal experiences is a great way to make an audience more engaged. Show
them how your ideas work in real life by giving them a practical example. This
will draw them in and let them connect on a personal level.
3. Research Your Audience – Whom will you be speaking
to? This has an effect on how you speak and what you include in your
presentation. Are they experts in their field? Are they familiar with the
topic? Are they looking in from the outside? If they are new to the topic, you
might need to include definitions of common terms.
4. Prepare Yourself Mentally – Before you begin, take time
to calm your mind. There are many examples of ways to get yourself in the right
head-space for a presentation. Not all of them will work for you. You need to
find your way to inner peace. Some become calm by listening to loud music.
Others need complete silence. Figure out what works best for you.
5. Always Practice – The two main factors of a
good presentation are how well you know the material and how comfortable you
are speaking to an audience. You can work on both by practicing.
in front of a mirror to get the content down and to focus on your body
language. When you feel confident in those aspects, practice in front of
friends or colleagues. You’ll be able to get some of the jitters out and get
Executive Summary: Your final presentation is only a small part of what the audience
sees. They don’t see the research, changes, refinement, and effort it takes to
make an excellent presentation. You’ll be able to stand out by properly
preparing and practicing. Start by focusing on your body language, and make
sure you practice in front of a small audience first.
Questions? email@example.com and check out The Public Relations Playbook for (all) Strategic Communicators
From Vertical Response – A DeLuxe Company. Questions? firstname.lastname@example.org
Email is often underutilized by small, local businesses despite the fact that it boasts a whopping 122 percent ROI — more than four times that of social media and direct mail. Whether you own or operate an auto repair shop, landscaping business, tax preparation service or other local business, here’s how you can leverage the power of email to win new customers and keep them coming back.
Local email marketing ideas
Email marketing should promote your business, but your email strategy should also feature value-added content that motivates opens, influences clicks, fosters trust and ultimately earns sales. Try these proven email marketing strategies for local businesses.
1. Create an editorial calendar around events, holidays and local happenings
A local focus will endear your business to local customers, so map out an editorial calendar based on the holidays, events and other local happenings important to your audience. Ideas include:
Promotions for community holiday shopping days: Black Friday, Small Business Saturday and Giving Tuesday, for example.
Special offers for annual events: Consider homecoming dances, community festivals, parades and historical anniversaries.
Interesting historical facts about your city: These can segue to the importance of shopping at downtown businesses.
Seasonal offers relevant to your local audience: For instance, people in northeast communities need to weather the winter cold, while those in southwest communities need to beat the summer heat.
Promotions tied to local athletics: A restaurant can offer a pre-game special while a spa might offer a discount based on the number of points scored by the local football team.
Local gift guides: Considerpromoting top-selling holiday gifts in your local area or the most-wanted Christmas gifts based on local feedback — a great way to drive business to local retailers.
Want more great ideas for building an editorial calendar around local happenings? Watch Season 4 of Small Business Revolution, where our Deluxe colleagues help Searcy, Arkansas-based creperie and coffee shop Savor + Sip harness the power of local email marketing.
2. Craft valuable newsletters
The best email newsletters are packed with valuable tips and tricks your audience can use to solve their problems, achieve their goals and improve their lives. Your newsletter lends authority to your business, establishes solidarity with your audience and fosters long-term customer loyalty. Ideas include:
How-to tips with a local focus: For example, a beauty salon might feature tips about how to maintain skin health in cold, dry climates or a landscaper might send a tip about the best local source for garden soil.
Localized guides: Anyone can send a guide to landscaping a home, but only a local landscaper knows which plants grow best in your community. What unique local insights can you share with your audience?
Important local announcements: Is the city utility rate going up? A local hardware store might offer energy-saving tips to keep costs low. Keep abreast of local news and identify relevant tie-ins that educate and help your customers as well as naturally promote your business.
There are plenty of great email newsletter topics. Pick one, then apply a local focus to give your business a competitive advantage customers will love.
3. Promote a rewards/loyalty program
Many local businesses offer rewards/loyalty programs, and email is a fantastic way to boost enrollment. Use email marketing to:
Create excitement for your program and detail the benefits of signing up.
Ask existing customers to send referrals your way in return for a special discount or reward.
Send customers gifts on special days, such as birthdays, anniversaries, graduations and more.
You can also send reminders for customers to check their rewards account balances online and to share your program with their friends and family members on social media so they can reap the rewards, too.
4. Create customer spotlights and case studies
The proof is in the pudding, and you can use email marketing to show your audience how you’ve helped local customers just like them. It’s a great way to prove you understand their needs and can deliver solutions. Ideas include:
Customer spotlights and testimonials
Case studies that detail exactly how you solved a common local problem
Before and after photos for a visual experience that highlights your capabilities
Customer spotlights, case studies and photos help you show off what you know, which motivates customer responses.
5. Gain customer insights
Polls and surveys can help you learn more about your local audience, which can, in turn, inform future email marketing and boost ROI. Try these ideas:
Send a poll or survey to get customer feedback on local trends
Report the results in a follow-up email. Local residents will no doubt find them interesting, and it presents a perfect opportunity to promote a relevant product or service
Share the results with your local newspapers, radio stations, television stations, popular bloggers and other media members — a fantastic way to get free PR
Your polls and surveys can ask about customer behavior, favorite products and trends, or even get opinions about local hot button issues. Start by determining which questions you want to answer and if those insights will have local appeal — and if there is a natural segue to your business. If so, you have a winning poll or survey idea. (By the way, VerticalResponse makes surveying customers quick and easy.)
6. Send special offers
Email marketing is an easy way to send special offers to your subscribers. You can:
Send promotional emails with a single, time-limited discount to motivate quick sales
Include a special offer at the end of every email newsletter
Subtly embed references to your products and services throughout your email content
Email is a great way to reach local customers with valuable content intertwined with timely, relevant promotions that drive local customers to your door.
How to get local subscribers
These are all great local email marketing ideas, but you can’t implement them without a subscriber list. The good news is building one won’t add a ton of work to your already busy schedule. In fact, you can automate nearly everything with email marketing tools. Here are ideas for building a local email subscriber list.
Automatically enroll customers, loyalty card members, callers and people who email or fill out your contact form into your list. Make sure cashiers know to collect email addresses during checkout
Invite Facebook and other social media followers to subscribe to your email newsletter. Sweeten the deal with an instant incentive
Add a form to your website, either in the sidebar, in the content or as a pop-up. Offer a discount incentive or go with a lead magnet to boost your subscription rate
Partner with other local businesses to create a community deals email list, or share subscribers with one another (just make sure they know they’re signing up for a community-wide list that will deliver great content and offers from multiple businesses)
Once you get your feet wet, you can take advantage of these advanced strategies to get more out of your email marketing.
A/B split testing: Test multiple versions of the same email to see which performs best. Then, send the winner to your entire list.
Segment lists: Most businesses have different types of customers. Segment your lists by interests or demographics to send the most relevant information and offers. Doing so can increase responses exponentially.
Automate email marketing: Create a series of emails designed to nurture leads over time, then send them on schedule with an email autoresponder program. Set it and forget it!
Measure response: Use email analytics to measure open rates and clicks. Identify which emails work best, then emulate those efforts for future campaigns so you can improve your email marketing over time.
Email is a powerful and affordable tool local small businesses can use to boost sales. Use these tips to connect with local customers, earn referrals, beat the competition and keep business coming through your door.
thejobnetwork’s Kate Lopeze offers these suggestions. Questions? email@example.com
It’s easy to see how job
interviews have changed over time: more email, less formality, pre-interviews
with chatbots, Skype interviews, etc. What’s not so easy is determining which
interview principles are just as valid and necessary as ever, even as you prepare
to job hunt in a modern world. Let’s look at some of the evergreen tips that
are just as helpful now as they were when your parents and grandparents were
interviewing for jobs.
Wear a suit or your
Many workplaces are going
full-on casual these days. All the same, this shouldn’t affect how you dress
for the interview. Even if you’re 95% sure your interviewer will be wearing
jeans and a hoodie, you should still plan to wear your interview suit—or at the
very least, an above-average, impeccably clean and tailored outfit. If you get
the job, there will be plenty of time to dress like your new colleagues.
However, when you’re interviewing you still want to project the most professional and put-together image
No one will think you’re
a nerd for overdressing, I promise. But if you underdress, you run the risk of
seeming unserious or unprepared. Better over than under, in this case.
Print your resume
This one may seem
archaic—you likely emailed your resume to the company in the first place, so
who needs paper copies? It’s still a good habit to keep. The old-school idea
that you need to print your resume on the finest paper stock you can afford is
no longer a must-do, but bringing copies shows you’re thoughtful and organized.
Sure, the person interviewing you may be reading your resume on a screen or may
already have their own printout, but if they don’t happen to have your resume
right in front of them, it’s an immediate point in your favor that you came
prepared. It’s also a subtle hint about the well-prepared employee you’d
be—ready for everything.
This also applies if
you’re doing an on-screen presentation. Always bring a few printouts (for every
person you know will be there, plus a couple of extras just in case). Handouts
help people follow along and also serve as a reminder all about you afterward
as they’re evaluating how the interview/presentation went.
Send a thank-you note
Do you know what else
never goes out of style? Polite thank you notes. (Your parents and grandparents
were right about that, but you don’t have to tell them so.) An email or a
follow-up text technically fits that bill in this fast-paced digital world, but
sending a handwritten (or typed and hand-signed, since not all of us were
blessed with great handwriting) note to your interviewers is an eternally
classy move. Or you can do both if you’re worried about seeming like an
ungrateful procrastinator: the quick email sent the same day, and the more
traditional note following thereafter.
It’s a nice touch, and
not only makes sure that you’re back on the interviewer’s radar after you’ve
left the office but also shows that you’re thoughtful and appreciative of the
opportunity—this doesn’t need to be a retroactive sales pitch. A brief,
on-point note that thanks people for taking the time to talk to you is likely
to get a response along the lines of, “I knew I liked that guy for a reason!”
There’s literally no downside to following up with a simple thank you note.
The job interview has changed so much over the past decade alone, and will likely continue to shift as the workplace and hiring in general grow and evolve. Still, despite all the outward changes, the basics of good taste and solid organization never go out of fashion.