Larry's Blog

Entries for the ‘Strategic Communication’ Category

“Grow Your Business Through Networking”

On Friday, Nov. 19, Larry Litwin, APR, Fellow PRSA,  participated in the Chamber of Commerce of South Jersey networking workship. The full PowerPoint is available on under Workshops and PowerPoints. It is No. 15 (scroll down). Here are accompanying notes. To comment: 1.  How communication has evolved over the last few decades, including […]

South Jersey Face: M. Larry Litwin

As requested. This appeared on former blog site. Here we go again. It does contain some effective strategic communication techniques: October 4, 2009 You could say M. Larry Litwin wrote the book on public relations. Actually, two really thick books. An associate professor of communication at Rowan University and a former broadcast journalist, Litwin has […]

Public Relations playbook: some thoughts – Philly AdNews

TOOLBOX TOPICS – Reprinted from AdNews – Philly Ad Club – November -December 2010 Public Relations playbook: some thoughts  Every now and then seasoned communication professionals need to review the basics. Here are some thoughts from Larry Litwin’s The Public Relations Practitioner’s Playbook (AuthorHouse – 2009)    By M. Larry Litwin, APR, Fellow PRSA Whether […]

Traffic Light Cameras – Warnings must be posted near intersections

[To comment:] Traffic light cameras have become the craze in Southern New Jersey. If you try to run a yellow light, “big brother” is going to get you. On Oct. 30, 2010, The “Courier-Post” ran some common questions and answers to the red light cameras throughout South Jersey. Question: How do I know if […]

Networking – It IS effective

Hone your networking skills now. Here’s start from M. Larry Litwin, APR, Fellow PRSA. Networking begins with a firm handshake, a look into the eyes and exchange of business cards. It is an important step in anyone’s personal [job seeking] plan that could lead to an interview and first “real” job. To comment: [ […]

Ready, Set, Resume

By M. Larry Litwin, APR, Fellow PRSA [To comment:]           Timing for a PRomo article about resumes couldn’t be better. As the new school year started, the world was celebrating “International Update Your Resume Month.” Who would have thought?           How big a deal is the resume? Recently, on NPR [National Public Radio], experts […]

Philadelphia Sports Teams – Litwin gets some “ink” – in conjunction with the Sport Industry Research Center at Temple University

[To comment:] Philly fans ranks Cowboys as greatest rival Philadelphia Daily News Larry Litwin, of Berlin, NJ, said the rivalry could have something to do with “that big star” the Cowboys wear. Litwin says that somehow his daughter Julie …  Fans rank Merrill Reese as Philly’s No. 1 play-by-play voice Philadelphia Daily News In […]

Special Edition – Flyers Discount Tickets

Major Discounts for Flyers games… The games are as follows: 10/26 at 7 PM vs Buffalo Sabres 11/22 at 7 PM vs Montreal Canadiens 12/20 at 7 PM vs Florida Panthers 1/20 at 7 PM vs Ottawa Senators 2/22 at 7PM vs Phoenix Coyotes 3/8 at 7PM vs Edmonton Oilers To get the discounted tickets, you just logon to:  Type into the promo code box: 703College2, […]

Meet the PR Pro: Michael Gross

[This is a Philly PRSA blog dated Feb. 16, 2010. To comment:] … by Amy Merves, public relations, healthcare, and media professional and PRSA Philly Chapter Publicity/Web site Chair Welcome to “Meet the PR Pro,” a new column designed to highlight professionals in the PRSA Philly chapter through conversations that reveal career paths, industry […]

Key Communicators – It all started at Rowan University

     To comment: and check out Billy, Ashley and Eileen’s blogs.        It has been nearly half a century since Rowan University Professor Emeritus Don Bagin coined the term Key Communicator. And while Key Communicators are still an authorized grapevine that delivers facts to a community quickly and honestly, the channels used to get those facts […]