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11 Experts Predict the Future of Content Marketing in 2018

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From Inc.
 
Reaching the members of your audience through a content-cluttered landscape — and their ad blockers — will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.

By John Hall
CEO and co-founder, Influence & Co.

Marketing moves fast, and working in this industry means you’ve got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.

Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018:

1. Audience experience will become more important than ever.

“As we move toward 2018, now is the time to look at where your content lives, your site structure, your reader journey, etc. When someone arrives at your site or content hub, do they need to search to find what they’re looking for? If they do find it (and hopefully consume it), where do you want them to go next? Is it easy for them to get there? Is it a good experience for them? Building an audience in 2018 is about more than just telling a better story than you did in 2017. Make sure the actual experience of reading or watching it is better, too.” — Andrew Grinch, content director at Woodruff

2. High-quality content clusters are the future of search.

“Your content should be all about quality, not quantity. Recent changes to search engine algorithms still value fresh site content, but that doesn’t mean you should just churn out blog article after blog article — your time is better spent creating more targeted content in more pleasing, easier-to-digest formats. And as search engines continue to display content based on a searcher’s intent rather than a string of keywords, creating content clusters centered around targeted topics is going to be the best way to spend your time.” — Doug Fowler, president at Waypost Marketing

3. Content strategies will expand.

“As consumer trust in brand-controlled messaging continues to deteriorate, it matters less what a brand says about itself and more that those claims are mirrored by what people are saying about it online. 2018 will see a pronounced expansion of the scope of a brand’s content strategy, extending beyond brand-owned properties to include the facilitation of favorable content published on third-party websites. The most impactful content will be authored by authentic, influential voices in relevant communities where customers are looking for unbiased opinions and recommendations at critical points in the customer journey.” — Angela Brooks, VP of brand strategy at Terakeet

4. Channel experimentation will be critical to reaching your audience.

“Reuse has always been a key part of content marketing, given how long good content takes to produce. However, the mediums have changed. Converting your whitepaper into a blog post and slide show has given way to podcasts and video stories on Instagram. Don’t be afraid to try these new channels to see what works for your content. Maybe your mailing list is still the secret weapon, but you won’t know unless you keep testing these new opportunities.” — Ash Rust, managing partner at Sterling Road

5. Brands will need to think like media companies.

“2018 will be the battle for time. The opportunity to secure uninterrupted and focused time with consumers will still exist, but it’s going to be more challenging than ever to act upon. In order to capture hearts, minds, and — ultimately — wallets, the smartest brands will realize that they must stop thinking like advertisers and start thinking like media companies, giving core audiences value beyond just the products and services they provide.” — Jesse Greenberg, chief strategy officer at Ackerman McQueen

6. Dynamic content will continue rising.

“There’s a growing prevalence of live and dynamic content, as opposed to static content, in social media, like an Instagram story or live story versus a static post. A growing number of brands are using this to tell a more authentic story via social media and connect with a base of Millennial consumers on a more personal level to create trust and offer a kind of ‘behind the scenes’ look, if you will.” — Sebastian Bryers, CTO at Ora Organic, a client of ours

7. Highly relevant stories will be crucial for driving action.

“With the ever-increasing clutter and noise online, it will be crucial for brands to focus on reaching their desired audience with thought-provoking material that elicits a clear action at each step. I would encourage brands to build a foundation of content based on flagship stories they are telling. Focus on diving deep into key customer trends, needs, and solutions, and build a portfolio of highly relevant stories for your markets. High-impact value and continuity will be key to upholding a consistent message in the content avalanche facing your audience.” — Raj Kumar Munusamy, VP, content and messaging, global marketing at Schneider Electric

8. There will be a greater focus on building an audience.

“In 2017, much of our focus as marketing professionals had been on native advertising, which remains an important factor in a content marketing strategy. Moving into 2018, however, there will be a greater focus on building a loyal audience that will give those trusted content brands multiple options to monetize that content.” — Alexandra Miscevich, director of marketing at Citadel Servicing Corporation

9. Increasing use of ad blockers will challenge your traffic analytics.

“Besides blocking ads, ad-block extensions block all tracking scripts running on any site, including Google Analytics, Facebook, etc. In 2018, ad-block use is predicted to double. Look at your server-side analytics from whoever you are hosting with, and compare those traffic numbers to your Google Analytics traffic numbers. Install a service such as GoAccess.io, which can pull more accurate traffic and data numbers from your server and help you improve your marketing decision-making.”– Dmitry Dragilev, founder of Criminally Prolific

10. Video will be nonnegotiable.

“Video is here to stay, and you won’t be able to compete without it. Facebook and other ad platforms are showing preferences on organic and paid placements because the engagement rates are higher with video content. Hire a video agency, tell your story, and let consumers fall in love with your brand.” — Brian Rauschenbach, head of industry at Add3, a partner of ours

11. Snackable, searchable content will be key to reaching younger consumers.

“As consumers continue to be more forensic in their efforts to discern the best products for them, readily available and easily digestible content will continue to be an important part of the marketing mix. For marketers, this means more short-form content and better search and mobile strategies. Millennial and Gen Z consumers expect to find what they want, when they want with just a few touches on their mobile phone — their life’s command and control center.” — Brad Harrison, VP of marketing at ECOS

What do you think about these predictions? Are there any other trends you’re planning for that I didn’t include? Let me know your recommendations in the comments.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
PUBLISHED ON: DEC 10, 2017

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11 ways to manage year-end stress

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From Dale Carnegie’s Anita Zinsmeister comes this:
 
Knowing the holidays are a busy time, be prepared for the madness and take the time for self-care.  Dale Carnegie has compiled a series of scientifically proven tips to help manage stress as you approach the end of the year.
Here are 11 ways to manage that year-end stress: 

1.  Plan – With so much going on during the holidays, it is best to get what you need to do out of your head and into a task list.  It may be helpful to create two itineraries — one for work tasks and another for home tasks.  Make use of your calendar to schedule blocks of time for upcoming events.   

2. Be Realistic – Understand and accept that the pace of the holidays is different than the rest of the year.  Chances are, projects will not run as smoothly or efficiently around this time.  As a result, adjust your expectations and plan ahead.  Be realistic when developing timetables for projects.   

3.  Prioritize – While you want to scale back your expectations on deadlines, you will want to step up your level of efficiency.  With so many obligations, you will need to prioritize your tasks to ensure that you accomplish what you need to.   

4.  Socialize – Although you want to be efficient with your time, don’t forget to share some time with your co-workers.  Likely, they too will be in the throes of holiday stress.  Share holiday plans and consider doing something fun like a holiday gift exchange or luncheon.

5.  Budget – People often cite money as a main stressor during the holidays.  Plan in advance for the additional expenses that come around this time, such as gifts, lunches, and dinners.  If you have a handle on your holiday finances, you can avoid one of the biggest holiday pitfalls. 

6.  Keep Active – With the days getting shorter and so much going on, it is easy to cut out physical activity.  Not only will staying active keep the holiday pounds off, walking just 15 minutes a day has been shown to reduce stress.

7.  Maintain A Healthy Lifestyle – People have the tendency to burn the midnight oil during the holidays.  Overextending oneself often leads to poor eating habits and a lack of sleep.  Eat right as often as you can and get at least seven hours of sleep.   

8.  Laugh – The holidays can be overwhelming, but they really should be enjoyable. Try not to take things too seriously by keeping lighthearted.  If you find yourself getting too worked up, search the web for some jokes or watch a funny movie.

9.  Volunteer – Sometimes it can help reduce stress to do something for others.  Being charitable with your time or making a donation is a chance to give to others who might not have opportunities during the holidays otherwise.

10.  Reflect – Take time to reflect on how you feel.  Between finishing projects and wrapping gifts, you might feel burned out.  This is natural, and it may help you deal with stress to share your feelings with friends, family, or co-workers. 

11.  Relax – Everyone has different ways to unwind and relax.  Take the time to meditate, read, or do yoga to calm your nerves at the end of the day.
 
Executive Summary:  The holidays are an especially stressful time. For most of us, the clock is ticking to complete year-end projects at work and accomplish all those last-minute holiday tasks at home.  To combat holiday anxiety, we have compiled a list of tips to stay happy and healthy during this time. 
 
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5 rare public speaking tricks the best presenters use

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Inc.‘s Janice Tomich wrote this article, first published on Jun. 25, 2016:

When you’re giving a speech, you need to be different, like Mary Meeker was when she recently delivered her presentation at the 2016 Code Conference.

She challenged the trend of using an image-heavy presentation style delivering 213 data-dense slides in 24 minutes and 40 seconds while sharing her 2016 Trends Report.

Rather than speaking at great length to her slides, Ms. Meeker moved at lightning speed spending about seven seconds on each one.

Image-heavy presentations aren’t the only traditional trends you should avoid. A few more examples:

  • Talk about yourself and your authority ad nauseam
  • Blatantly repeat your key message three or more times
  • Always use a slidedeck — no matter the circumstances
  • Count the number of ums and ahs that pass your lips
  • Sell from the stage

If you fall into the trap of misguided techniques, you’ll be lost in the sea of noise and no different than every other speaker.

How do I know? Whenever it’s possible, I attend my client’s presentations. I sit near the front, close to a wall, so I’m able to do an inconspicuous 180 to evaluate audience reactions. My eyes and ears are listening and watching for the nuances of persuasiveness — those that are connecting and the ones that aren’t.

Here are five things you can do instead of following old-school public speaking instructions if you want to excite your audience:

Provide a skinny version of your CV

I’m talking really skinny. Three or four lines that tell the story of why you are the person who is best suited to speak.

Have someone introduce you and be dogged about having them repeat your short bio word for word. If you’re not able to have someone introduce you with a delicate hand, thread your credentials throughout your speech in places where it aligns conceptually to illustrate your experience.

Be stealth-like when using repetition

What do you think when someone constantly repeats themself to try to persuade you? I think they’re either “a dog with a bone” and are in desperation mode to sell me, or they underestimate my intelligence.

You need to be savvy when building in repetition to have your key message stick into hearts and minds. Use a variety of learning methods or phrase your key message in different ways.

For example, you can ask a question to draw out what you want to be remembered, use the power of gestures to illuminate your point, or switch up every fifth image (the keystones) for contrast in your PowerPoint decks.

There are times you shouldn’t use a PowerPoint deck

We’ve been conditioned to believe that every presentation needs to use a slidedeck and that everyone who can turn on a computer is a graphic design pro.

Ask yourself, “Do I really need slides to support my ideas and can I make it look professional in the time I have?” Consider how you’ll stand out while being different than most presenters when you’re front and center and simply speaking of what you know.

No one is counting your verbal ticks

Toastmasters is a fantastic venue for practicing. It’s a low cost opportunity to create a habitual practice for improving your pubic speaking skills.

There is one aspect of Toastmasters I have issue with. It’s the counting of verbal ticks such as ums and ahs. If I had someone counting the number of times I say “right” it would stress me out.

That aside, you have your unique tics and nuances that make you, you, and without them, you’d come across as predictable and over polished. I do draw a line, though. When verbal ticks are distracting, work to alleviate them so you’ll communicate with easy flow.

It’s not OK to sell from the stage

If you’ve provided a stream of helpful information, those who see you as the one to solve their problem will reach out to you. Whether people contact you or not is one of the strongest indicators of a successful presentation.

You’ve been warned. Old tired techniques will  irritate your audience and put up a barrier to winning them over. Excite them instead. 

Read the original article on Inc.. Copyright 2016. Follow Inc. on Twitter.

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10 ways to identify a fake job posting

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From the Dec. 10, 2017 issue of the Courier-Post comes this important advice from thejobnetwork.com:

BY PETER JONES

THEJOBNETWORK

The job market is hard enough to navigate without having to worry about a job posting that turns out to be a scam — or even just a dead end. Save your precious time and energy by being on the lookout for these simple signs that something just

isn’t right:

1. The company has no online presence.

You do your due diligence and try to verify the person, the company and the job listing and nothing is turning up in your online search. You can stop right there and step away. Legit jobs always have some sort of online trail.

2. The recruiter’s email doesn’t match their company.

You get an email from a recruiter who claims to represent a fabulous and well-known company. The company logo might even be at the bottom of the email. Look closely — does the email they want you to send materials to not end in the official company name (theircompany.com)? If the email associated with the posting or the invitation is a personal one (think Hotmail, Gmail, Yahoo, etc.), you might want to take a pass. And don’t respond and attach any personal documents unless you’re sure you’re dealing with the real deal.

3. You found it via a random social media post.

While it is possible to land a great job you found through social media, chances are if it’s just posted there — or sponsored or advertised — it’s probably not as sweet a deal as it seems.

Remember that the overwhelming majority of jobs are referral based, come through legitimate channels or are posted on vetted job boards. Resist the idea that you can just surf Facebook and get hired.

4. They claim “No experience necessary.”

Sure, maybe the job they’re offering is entry level. Maybe they offer training. But if the posting leads with “No Experience Necessary,” you can be almost certain there’s a catch you won’t like. Most employers want you to come equipped with some skills.

5. The language is sloppy.

If the ad isn’t well written, contains spelling or grammatical errors, is sloppily punctuated or IN ALL CAPS, consider it a red flag. A real job posting will be professional and polished.

6. They ask for an interview via chat or text.

You should be wary if your first interview is scheduled on some type of text messaging service. While remote interviews are becoming increasingly common, that means phone calls andSkype, not a typed conversation in a chat window.

7. Anything about it is too good to be true.

You’re hired immediately! The salary is crazy high! They contacted you out of the blue! When can you start? (Hint: If a job seems too good to be true, it probably is too good to be true.) 8. Everything about it is vague.

If you can’t tell from the posting exactly what your role would be at the company, that’s a problem. A bigger problem is when you can’t really tell what the company does and get a sense of its mission or history. If all of this is very vague, leave this one in the “no” pile.

9. They want money.

If you’re asked to pay anything — such as a fee to apply or for a software program to send in your application materials — consider the job a scam. A general rule of thumb: Never give your money away to total strangers.

10. Your gut says no.

The bottom line: Keep an eye out for these and other warning signs, but your best alarm system is your own gut instinct. Does something seem off to you? If so, let it go. There are other jobs out there.

Peter Jones is a career advice journalist for TheJobNetwork.com, where this article was originally published. He investigates and writes about current strategies, tips and trending topics related to all stages of one’s career.

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How to describe yourself in a job interview

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From THEJOBNETWORD, the Courier-Post (on Nov. 12, 2017) and writer Peter Jones come these “tips.”

BY PETER JONES

THEJOBNETWORK

You know you’re going to be asked about yourself in a job interview, so don’t get caught tongue-tied.

It’s smart to have a small collection of adjectives that describe you well and show you off in your best light — bonus points if they aren’t the same old tired words everybody else is using.

Often the best strategy here is to think of action verbs, then modify them into adjective form. Think about how you would sincerely describe yourself, both personally and at the office, then put together a list and memorize it for ultimate interview success.

Here are eight powerful examples interviewers are sure

to love:

  1. Communicative

Communication is one of the skills most highly valued by employers, so this is a shrewd word to use. It suggests that you’re a people person, you are effective at disseminating information, you care about connecting with your clients and coworkers and you are intelligent enough to do so clearly and professionally.

Plus, you can segue this into concrete examples of how you used your communication skills to problem solve.

  1. Reliable“Consistent” or “accountable” are also good ones. You’re in it for the team — you don’t just show up for you. You realize that your work is part of an ecosystem of other people’s projects and you don’t let anybody down. You’re not late for work or meetings. You can be relied upon to do your job, do it well and deliver whatever needs to be done.

      3. Driven

If you’d rather, “ambitious” works here, as well — any adjective that shows you are not just showing up for the paycheck and free coffee is great. These words prove that you are in it to win it — both to advance yourself in your career and, in the meantime, to advance the company and its most important goals. Subtext: no one is going to need to hound or micromanage you to keep you motivated. You’re “self-motivating.”

  1. Meticulous

This word hints at your attention to detail, your precision, your organizational skills, your ability to prioritize and the fact that you hate letting anything slip through any cracks.

If you’re meticulous, you’re thorough and self-managing and trustworthy. See how much work this kind of word can do?

  1. Impactful

Go ahead and say what a difference you made at your last gig. Go ahead and gloat.

You come on the job and get things done. You can totally brag here at this point, and throw in a mention of any accomplishments or awards you may have earned along the way. This word shows you don’t just make promises, you get results.

  1. Persistent

You don’t quit until the job is done (and done well). What’s more, you’ll get the project done on time. You’ll put in the extra work until the solution is found. This conveys that you’re “results-oriented,” as well.

  1. Flexible

You’re not rigid. You think outside the box. You’re able to adapt to challenging circumstances and find the workaround that no one else can see. You adapt on the go and keep adapting. You’re the kind of employee everybody wants because you’re willing to do things outside the purview of your job description — provided it makes sense for the company and for the goals of your team.

  1. Team player

It’s always good to round off a list of descriptors of yourself with something that conveys a bit of humility — your willingness to sacrifice your own time and ambitions now and then for the good of the group.

“Team player” transitions easily enough to a description of how you’re also a “leader” … for those of you who want to score that last bonus point.

Peter Jones is a career advice journalist for TheJobNetwork.com, where this article was originally published. He investigates and writes about current strategies, tips and trending topics related to all stages of one’s career.

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3 tips to soothe your interview jitters

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Thanks to The Philadelphia Inquirer, Sunday, Oct. 29, 2017, we have these interview tips from Jon Simmons, Monster contributor.

Your palms are sweaty, knees weak, arms are heavy. Why? Either you’re Eminem about to rap battle your opponent, or you’re about to go to a job interview.

If the thought of standing in front of a stranger, asking to be judged on your professional merits makes you want to vomit, you’re not alone—according to a study by Everest College and Harris Interactive, 92% of people say they get nervous at some point before a job interview.

Nerves are natural, but if your high stress level makes you appear less capable than you really are, that could be a big problem during your job search.

Take a deep breath and try to relax. Monster talked with some experts who shared their top tips for staying calm and focused, so you can conquer job interview jitters and land your next job.

  1. Practice your pitch

One of the questions you’re most likely to trip over is also one of the simplest: “What can you tell us about yourself?”

It should come as no surprise that practicing talking about your skills and accomplishments will help you stay calm. But what exactly should you focus on, and how should you practice?

“Your pitch should include your most recent job, two accomplishments, key skills, length of experience, education and languages you speak,” says Amy Geffen, founder of Geffen Careers, a career coaching business in New York City. “Write down your pitch, and practice it in front of the mirror and with a friend. After you have it memorized and you become comfortable, say it in a conversational tone.”

It’s that easy familiarity that can help calm you down when you feel the pressure building in the real-life scenario.

  1. Do your homework

You’re probably familiar with the feeling of taking an exam that you were underprepared for. It’s not a good feeling, obviously, and it’s also a total recipe for a stress attack. But on the flipside, you probably also know the opposite feeling—sitting down for a test that you know you’re going to crush since you took the time to prepare. That same recipe for success applies to heading into interviews.

Google the company to see if they’ve been made any news headlines in the past year. Of course, scouring a company’s website and social media accounts other ways to do your homework. What is their mission? What are their values? What are their future goals? What’s on their radar right now? Familiarize yourself as much as possible with the company.

Company homework aside, your research should also include preparing answers to some of the interview questions recruiters are most likely to ask.

  1. Take your time responding to questions (and take notes!)

Which do you think hiring managers prefer: a candidate who fires off a quick response right after the question (and doesn’t answer particularly well), or a candidate who takes a moment to gather her thoughts before replying with a concise, detailed response?

“Applicants are often nervous and feel they have to provide an immediate response as soon as the question ends,” says Susan Hosage, senior manager, human resources at CTE, Inc.,a PA-based construction services company. “Unfortunately, this practice often results in applicants not understanding what information is being requested or the required level of detail.”

So if you’re asked something you aren’t 100% sure about, stay calm, knowing that hiring managers prefer to wait for the right answer than listen to something that’s tossed back quickly and nervously.

“Listen to the question—even take notes if it’s a long one—and provide a thoughtful response,” Hosage says. That way, you’ll be able to calmly respond, which is half the battle when it comes to looking like you know what you’re talking about.

Content provided by The Inquirer Advertising Department

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Public Speaking — 4 Ways to Own the Room During Your Next Presentation

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This comes to you thanks to Dale Carnegie and Inc:

By Jordan Scheltgen

 

 
 Jordan is Co-founder and managing partner, Cave Social
 
When you’re on stage, finding your groove starts with finding out what the audience really wants from your presentation. It’s not about what you’re saying, but what they’re hearing.

“And next to the stage, we’ve got Jordan Scheltgen from Cave Social.”

A light, non-enthusiastic applause followed.

As I approached the stage I probably looked like I had seen a ghost. I was anxious, full of adrenaline and had one too many cups of coffee that morning.

The long and short, I was terrified.

See I had played football in front of thousands of people during college. That was fine because I had played my whole life but being on a stage was something completely new.

I was presenting to 300 marketing executives, my now peers, to educate them on how they could incorporate content marketing into their businesses.

I was 25 and looked 18.

This isn’t a benefit when you’re trying to gain credibility in your field. Being young means being perceived as inexperienced and untested — I had an uphill battle to win the crowd.

I started my speech like I do most, “So I was 23 and broke…” and then go on to tell the story of how I stumbled into becoming an agency owner. It was important for the audience to know me before I expected them to listen to me. To give any insight or advice you have to earn the attention of the people you’re talking to.

I’ve found an honest story the best way to do this.

I ended up being on stage for an hour, finding my groove, engaging the audience and settling into my talk. Was it my best presentation, not a chance, but it taught me some valuable lessons I wanted to share with you.

Public speaking is often about the story you tell and the lessons learned over the amount of information you provide. If you want to lose the attention of the audience start rolling out stats, figures, and graphs.

1. Put yourself in the shoes of the audience members.

If you’ve been to a conference before, you know there is always one speaker that could put you to sleep after you’ve chugged four Redbulls and another who is doing a glorified sales pitch.

Audience members don’t want to see these speakers. They want to get value through seeing a different perspective or direct strategic takeaways.

In your presentation, think about two things: How can I get my lesson/point across through a story and (ii) how can I give this audience one actionable takeaway for their own work? If you answer these questions, you’re on a solid path to having a useful presentation.

2. Throw out the script.

Scripted speeches feel unauthentic. This will only drive you further away from connecting with your audience.

This doesn’t mean your presentation shouldn’t have structure–it should. Organize your presentation as a loosely scripted presentation. This means you’ll have talking points but not a word-for-word script to follow.

This turns your speech into a conversation with the audience.

3. Leave ample time for questions.

Even though you’re on stage in a place to speak, you need to make time to listen to your audience.

By hearing their questions directly it does two things: (i) it gives you a chance to demonstrate knowledge and connect with the audience in that room further and (ii) it gives you valuable information to possibly incorporate into future presentations.

4. Be real before and after your talk.

If you’re a speaker at an event you are not better or worse than any attendee there. I refuse to hang out in “speaker rooms,” or not engage with event attendees. Just because someone isn’t another speaker at an event doesn’t mean they can’t be a valuable connection, resource or friend.

This means hanging out after your speech, checking out other speakers and talking with other people at the conference.

If you get selected to speak at an event you can have a larger than life persona on stage, but in the time before and after your speech you better be normal. Nobody likes a prima donna.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
PUBLISHED ON: SEP 6, 2017
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8 steps to help you find a job in 30 days

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The following appeared in the Sunday, Oct. 22, 2017 edition of the Courier-Post.

BY PETER JONES

THEJOBNETWORK

You need a new job and you need one fast.

Maybe you’ve just been laid off, or quit or you’re just starting out — or you’re doing some secret job hunting from a position in which you’re miserable. No matter your reasons, if you follow these steps, you’ll have a great shot at scoring a new job in 30 days.

  1. Make a spreadsheet.

Excel is your friend in the organization game. And organization is the key to getting a job fast. Keep track of company name, position title, a link to the job posting itself, application materials, due dates, plus the date you applied, follow-up dates and notes. If you hate Excel, try JibberJobber or Fresh Transition instead. But do keep all your details organized and easily referenced — you’ll be glad you did.

  1. Do your homework.

Be informed — very informed — about the industry where you’re applying. Research every company and every position. Research the people who might be interviewing you and supervising you. Research the top people and the company’s mission.

The more you know and the more prepared you are, the better you’ll do. And the more you strategize and target your applications, the more efficient your search will be.

  1. Dig deep.

What do you actually want in a job? What have you liked and disliked about your current and former positions?

Why do you want a change?

Think about your values and which kind of work environments suit you best. Try to aim for places that match up with your innate talents and tastes first. You’ll be a better fit right out of the gate.

  1. Budget your time.

Once you have a game plan and an organizational system, you’ll want to devote time every day to your job search for 30 days.

You couldn’t possibly spend all day every day on it, but even just 30 minutes of concentrated work a day will move you that much closer to the finish line.

  1. Get social.

Your promo toolbox consists of your social media platforms. Get them all up to fighting speed. Facebook, Twitter, LinkedIn … make sure these accounts are active and up to date. Make sure you’re using them correctly and are working consistently toward building your personal online brand.

  1. Network.

The one step you might like to avoid is probably the most important. Sometimes all the difference is made in who you know and who knows you.

Think of it as initiating mutually beneficial relationships.

Keep in mind what you have to offer. It’s not just a one-way street.

  1. Follow up.

Your interviewer will likely tell you that they will be in touch with you soon. Tell them immediately how much you appreciate them taking the time to interview you and mention you are eagerly awaiting a response. Then follow up with the same. Send a handwritten thank-you note — you’d be surprised at how effective this can be. Then follow up with a phone call if you haven’t heard back in two weeks. And don’t forget to note when and how you’ve followed up on your spreadsheet.

  1. Be patient.

Keep looking. Keep working at it. Don’t get discouraged after a few rejections. If you’re consistent and keep honing your tools, you’ll get there.

Peter Jones is a career advice journalist for TheJobNetwork.com, where this article was originally published. He investigates and writes about current strategies, tips, and trending topics related to all stages of one’s career.

 

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Why keywords are so important in a resume

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The following comes from CAREERBUILDER’s Deanna Hartley (June 26, 2016)

HERE ARE THREE REASONS WHY YOU SHOULD USE CERTAIN KEYWORDS THROUGHOUT YOUR RESUME.

Did you know that, according to CareerBuilder’s 2016 Candidate Behavior Study, more than 3 in 4 full-time employed workers (76 percent) are either actively looking or open to new job opportunities?

That means in today’s job market, you need to find a way to stand out among the competition and shine. To accomplish that, the first step is to get the person on the other end to sit up and pay attention to your resume instead of tossing it into a pile of “maybes.”

One trick is to use certain keywords throughout your resume.

Keywords are descriptors of skills and attributes that industry insiders typically use to describe themselves and others in the profession. Hiring managers sometimes use computer programs known as applicant tracking systems — or ATS, for short — to save time and effort on their part. Keywords matter when they’re scanning your resume in these programs to gauge if your skill set is the right fit for an open position.

According to a Forbes article: “Depending on how a specific ATS works, the location and frequency of keywords within your resume can be extremely important. Typically, the better your resume matches the job description requirements, the higher you’ll rank in the ATS. Additionally, it’s common practice for companies to begin reviewing applicants from the top of the ranking list – bad news for job seekers who haven’t customized and keyworded their resume.”

3 reasons to keep in mind

  1. It helps you to get in front of a human being. Remember that applicant tracking systems use keywords to sort and organize resumes and cover letters. This is designed to save the hiring manager some time, so make sure your resume doesn’t get lost in the shuffle simply because you didn’t use the right keywords.
  2. It helps you home in on what’s most important. Some job seekers submit resumes that are multiple pages long — and the truly important information gets buried beneath other achievements that are completely irrelevant (such as how many high school basketball championships you won when you’re applying for an accountant position). Making a list of keywords up front can help you to whittle down your long list of experiences to just the ones that the hiring manager will actually care about.
  3. It shows you’re speaking the same language as the hiring manager. Hiring managers use certain keywords in the job posting or description, and it’s important to show that you’re on the same page by using similar terminology to convey your specific skill sets, qualifications and experience.

Need tips on how to get your resume noticed by a company’s applicant tracking system? We did the homework for you. Check out our blog on how to get past an ATS and read up on some best practices on how to conduct an ATS-friendly job search.

Deanna Hartley is a writer for the Advice & Resources section of CareerBuilder.com. She researches and writes about job search strategy, career management, hiring trends and workplace issues.

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A bit of bathroom cellphone etiquette — A health disconnet

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From The Philadelphia Inquirer (Oct. 10, 2017)

By Mari A. Schaefer – Staff Writer

Next time you want to check your cellphone on the way to the bathroom sink after using the toilet, fight the urge.

You could make yourself sick, warns a microbiologist at London Metropolitan University.

“Toilet seats, handles, sinks, and taps are covered in germs such as E. coli, which can cause urinary tract infections and intestinal illness, C. diff.,which can result in diarrhea, and acinetobacter, which can cause a contagious respiratory infection,” Paul Matewele recently told the London newspaper the Sun.

Those germs could be transferred to the phone, which then might wind up on your table when you eat out.

There’s more.

A small study in the journal Germ looked at the mobile phones of 27 high school students. They found traces of E. coli and even greater amounts of “potentially pathogenic microbes” such as Staphylococcus aureus, Acinetobacter spp., Pseudomonas spp., Bacillus cereus and Neisseria flavescens.

The good news was that no antibiotic-resistant genes were detected on cellphone surfaces, according to the Germ study.

This news bears a resemblance to studies that found kitchen sponges are also teeming with nasty bacteria.

And it doesn’t stop there.

“Handbags, wallets, purses and tote bags often test positively for whole communities of germs, including norovirus, MRSA and E. coli,” said Matewele. He suggests taking a vacuum and wipes to those items once a week and keeping them off eating surfaces. mschaefer@phillynews.com                                                        

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