Category: Public Relations News

[larry@larrylitwin.com] The following is just one of nearly 300 tips and tecniques from Litwin ABCs of Strategic Communication

The Applicant or Summary is similar to an elevator speech – A strategic message (about 30 seconds – 75 words) with two or three key message points – that can be delivered quickly – even during an elevator ride. 

The “elevator pitch”is a short description about your company that you can convey in the time it takes to ride an elevator.And not an elevator in a skyscraper,either.Your elevator pitch must be clear and concise and show that you understand the core aspects of your business. 
Because it must be short,you have to decide what facets of your company to leave out.Often,these can be the things you’re most excited about – a new technology,a great location,outstanding customer service,etc. 

But if they’re not central to the core or success of your business, they don’t belong in an elevator pitch. 

You should touch – very briefly – on the products or services you sell,what market you serve,and your competitive advantage. 
You must be brief and clear.Unless you’re in a highly technical field,your neighbor or grandmother should be able to understand your business well enough to describe it to someone else.After all, you want grandma marketing for you too,don’t you? People you meet need to quickly understand the nature of your business if you want them to send business your way.
Make sure your employees,investors,even vendors know your company’s elevator pitch.Have your employees practice your company’s elevator pitch so they’re able to network for you as well. 
It’s often a good idea to use an analogy,especially if you’re in a new or difficult-to-grasp field. “We’re the Google for car buyers”is a good shorthand way to say that you’re trying to create a search engine for people wanting to purchase an automobile. Think in these terms (sort of like a mission statement):
 • This is who we are; 

• What we think about ourselves;

 • What we want to do; 

• Why we deserve your support 

You’ll find you use your elevator pitch often – in e-mails to prospective customers and investors,to introduce yourself at organizational meetings or when running into an old friend at a ballgame.Who knows? You may even use it if you meet a potential customer in an elevator. 
So go out and find a three-story building with an elevator,ride up and down and practice your pitch.That way,you’ll be prepared the next time some one asks you,“What do you do?”

[larry@larrylitwin.com]

Questions: Visit www.LarryLitwin.com or write larry@larrylitwin.com

• More than one page is recommended unless you do not have sufficient experience and education to fill the space. Do not “pad” the content. You will be flagged (by H.R.) immediately.
• Pick a flexible format. I like traditional. But now, there are many. Do not commit “vampire creativity. That’s where the format overwhelms the message — or sucks the blood out of it.
• Edit, edit and edit some more. No grammar, spelling, punctuation, syntax or sentence structure errors. Accuracy is paramount. Better writing through self edition. That’s what Professor Frank Grazian always taught his students — and I do, too.
• “Tweak” the experience points.

Questions: Visit LarryLitwin.com or write larry@larrylitwin.com

Kate Lopaz of the THEJOBNETWORK writes the follwing. Get her full story on line. Questions? mlarrylitwin@gmail.com.

1. “How would you describe the culture here in the office and the workplace?”
2. “What’s been your favorite part about working for this company?”
3. “What experience best prepared you for working here?”
4. “How would you describe the leadership style here?”

Visit www.larrylitwin.com.
Questions? mlarrylitwin@gmail.com

This comes from Peter Jones at THEJOBNETWORK. For more, visit www.larrylitwin.com Here are eight powerful examples interviewers are sure to love.

Here are eight powerful examples interviewers are sure to love:

1. Communicative
2. Reliable
3. Driven
4. Meticulous
5. Impactful
6. Persistent
7. Flexible
8. Team player
   This comes from Peter Jones at THEJOBNETWORK. For more, visit www.larrylitwin.com or write mlarrylitwin@gmail.com