Larry's Blog

Entries for the ‘Public Relations News’ Category

‘Teaching Naked’

[To comment: larry@larrylitwin.com] This was first published in 2012. It rings true today and into the future.  Larry Litwin, APR “Teaching naked.” It’s not what you think. It’s an innovative and legitimate, but far from new, teaching philosophy. It’s a look at the recent past — a throwback. It challenges everything we’ve come to believe […]

11 Experts Predict the Future of Content Marketing in 2018

[To comment: larry@larrylitwin.com] From Inc.   Reaching the members of your audience through a content-cluttered landscape — and their ad blockers — will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.    By John Hall CEO and co-founder, Influence & Co.@johnhall Marketing moves fast, and working in this […]

5 rare public speaking tricks the best presenters use

[To comment: larry@larrylitwin.com] Inc.‘s Janice Tomich wrote this article, first published on Jun. 25, 2016: When you’re giving a speech, you need to be different, like Mary Meeker was when she recently delivered her presentation at the 2016 Code Conference. She challenged the trend of using an image-heavy presentation style delivering 213 data-dense slides in 24 minutes and 40 seconds while […]

Public Speaking — 4 Ways to Own the Room During Your Next Presentation

[To comment: larry@larrylitwin.com] This comes to you thanks to Dale Carnegie and Inc: By Jordan Scheltgen      Jordan is Co-founder and managing partner, Cave Social@cavejordans   When you’re on stage, finding your groove starts with finding out what the audience really wants from your presentation. It’s not about what you’re saying, but what they’re hearing. “And […]

Tips to Succeed: Marketing yourself online

[To comment: larry@larrylitwin.com] From Larry’s More ABCs of Strategic Communication (check it out on the website)… 1. Don’t lie – Whether on a resume, application or personal website, make sure facts about you are accurate. 2. Be professional – For college or job applications, use a simple e-mail address with your name or initials that […]

Techniques to Succeed: The 30-3-30 Principle

[To comment: larry@larrylitwin.com] From Larry’s More ABCs of Strategic Communication (check it out on the website)… Copy should always be prepared using the 30-3-30 principle. Is your copy aimed at the 30-second reader, three-minute reader or the 30-minute reader? To be effective, write for all three audiences. There are nearly 300 Tips and Techniques in both The […]

How to get a job without connections

[To comment: larry@larrylitwin.com] We thank Thejobnetwork.com for this piece, which appeared in the Courier-Post on Sunday, Sept. 10, 2017. BY PETER JONES THEJOBNETWORK.COM Networking is probably the number one way to get yourself a job if you are looking. Referrals account for nearly 40 percent of all hires — and referred employees often get jobs quicker and make more […]

From a legend: these strategic communication principles

[To comment: Larry@larrylitwin.com] Larry Litwin’s The Public Relations Practitioner’s Playbook for (all) Strategic Communicators contains dozens of important tips that assure effective persuasive public relations is achieved. Here is Play 2 from the books first chapter: Ivy Ledbetter Lee professionalized public relations by following these principles: (ask yourself, Do you know any C-E-Os who do not follow […]

Landing your next promotion

[To comment: larry@larrylitwin.com] These suggestions come from CareerBuilder.com and Deanna Hartley Start the conversation before even accepting a job Have career-development discussions Make the most of your performance review Be prepared to show your expanding skills and value Visit careerbuilding.com for details and many more suggestions. [To comment: larry@larrylitwin.com] [ viagra rx in canada | […]

From NSPRA – Tips to help staff connect with more parents

[To comment: larry@larrylitwin.com] From the National School Public Relations Associations comes these suggestions: Hold an in-service training session on working with single parents Work with your staff to schedule parent meetings and parent-teacher conferences at times convenient to parents Insist that all staff practice good customer service Encourage staff to give parents a chance to […]