Technique to Succeed: Business dining: Dos and don’ts


There is much more in Litwin’s The Public relations Practitioner’s Playbook for (all) Strategic Communicators and The ABCs of Strategic Communication. Enjoy.

[From Jim Haney – General Manager – Palm Restaurant – Atlantic City NJ Courier-Post – Monday, April 4, 2005]

Some tips to help make your business dinner successful:

• Have fun, but remain professional.

• Dress appropriately.

• Pick the right restaurant for your affair, making sure the atmosphere fits the tone of your business outing. If you are looking to have a quiet business dinner, and don’t want to be disturbed by other diners, look for a place with private rooms or a very quiet environment.

• Go to a restaurant with which you are familiar. It’s not the best idea to go somewhere that you have never been before.

• Make reservations in advance – not the day of a business dinner. You’re usually safe on the same day during the week, but if you have a larger party you may be out of luck.

Limit the alcohol.

• Order food you like.Don’t order because of someone else.

• Make sure you have enough credit on your credit card if you arepaying thebill.

• Always take care of your server

From Jim Haney – General Manager – Palm Restaurant – Atlantic City NJ Courier-Post – Monday, April 4, 2005


Opinion: Baseball is losing its entertainment value. It’s time to change the rules

This is worth reading from George Will.


Opinion by

George F. Will


July 9, 2021|Updated July 9, 2021 at 5:17 p.m. EDT

Even if you belong in the basket of deplorables — Americans uninterested in baseball — you should be intrigued by the sport’s current problems. At the all-star break, Major League Baseball’s 2021 season is demonstrating, redundantly, that the quality of the game as entertainment is declining. Paradoxically, the problems arise from reasonable behavior based on abundant accurate information.

Improved technology generates data about pitches’ spin rates, the launch angles of batters’ swings, particular batters’ tendencies on particular pitches and much more. Improved kinesiology increases pitching velocity. The results include a slower pace of play, diminished action, fewer balls in play and more of them handled by radically repositioned infielders.

Five seasons ago, there were 3,294 more hits than strikeouts. Three seasons ago, strikeouts edged past hits. Writer Jayson Stark notes that until 2018 there had never been a month with more strikeouts than hits. This April there were almost 1,100 more strikeouts than hits, and writer Tyler Kepner says this season is on a pace for approximately 5,000 more strikeouts than hits. Twenty-four percent of plate appearances end in strikeouts (they are increasing for the 16th consecutive season, partly because today’s average fastball’s velocity is 93.8 mph, 2.7 mph more than 14 years ago. As of mid-June, the .238 collective major league batting average was 15 points below 2019. In 2015, teams shifted infielders on 9.6 percent of all pitches. This season, teams are shifting on 32 percent (usually an infielder in shallow right field), which will erase perhaps 600 hits.


With pitchers dawdling to recover between high-exertion, high-velocity pitches and with 36 percent of at-bats ending with home runs, strikeouts or walks, around four minutes pass, on average, between balls put in play. Players spend much more time with leather on their hands than with wood in their hands, but have fewer and fewer opportunities to display their athleticism as fielders. Home runs predominate because scoring by hitting a ball far over defensive shifts is more likely than hitting three singles, through shifts, off someone throwing 98 mph fastballs and 90 mph secondary pitches. This means fewer baserunners. In 2021, there probably will be 1,000 fewer stolen bases than 10 years ago.

Writer Tom Verducci notes that in the last 26 minutes of 2020’s most-watched game, the final World Series game, just two balls were put in play. In this game, the ball was put in play every 6.5 minutes, and half the outs were strikeouts.

More pitches and less contact. Longer games (13 minutes 17 seconds longer than a decade ago) and less action. No wonder fans who have been neurologically rewired by their digital devices’ speeds are seeking other entertainments. Major league attendance has fallen 14 percent from its 2007 peak.

Last season, MLB made an action-creating change — a runner is placed on second base to begin each extra half-inning. And MLB is experimenting with other changes in various minor leagues.

Because pitching velocity is suffocating offense, MLB could move the pitcher’s mound back a foot (from today’s 60 feet six inches) to give batters more reaction time. The changed physiology of pitchers has, in effect, moved the mound closer to home plate: In the 1950s, the Yankee’s 5-foot 10-inch Whitey Ford had a Hall of Fame career. Today, 6-foot 4-inch pitchers, with long arms and long strides, release the ball significantly closer to the plate than Ford did.

Requiring four infielders to be on the infield dirt — or, even bolder, requiring two infielders to be on the dirt on each side of second base — as the pitch is thrown, would reduce reliance on home runs, which are four seconds of action, followed by a leisurely 360-foot trot. A 20-second pitch clock might reduce velocity by reducing pitchers’ between-pitches recovery time. And by quickening baseball’s tempo, the clock might prevent batters from wandering away from the batter’s box and ruminating between pitches. Stolen bases might increase if pitchers had to step off the rubber before throwing to first base. After a walk and then a steal, one single would produce a score.

Baseball fans, a temperamentally conservative tribe, viscerally oppose de jure changes to their game. They must, however, acknowledge the damage done to it by this century’s cumulatively momentous de facto changes in the way it is played. What Edmund Burke said of states is pertinent: “A state without the means of some change is without the means of its conservation.”


3 Ways To Make Your Thank-You Note Stand Out After a Job Interview

[For more:]

Larry is back after a few weeks of being slammed. Here, from ZipRecruiter on June 28, 2021 are Thank You Note tips. There is much more in Litwin’s The Public relations Practitioner’s Playbook for (all) Strategic CommunicatorsEnjoy. Questions?…

You nailed the job interview! Or maybe you didn’t.

Either way, you still have one more chance to stand out and leave a good impression: the post-interview thank-you email.

(Yes, an email is perfectly acceptable. Especially these days when your interviewer could be working remotely.)

57% of job candidates don’t send a follow-up note after an interview. Which is bad for them, but good news for you. The secret to a good thank-you email is to talk about the interviewer, not yourself. A little-known secret about interviewers is that…they’re people too! And they love positive feedback just as much as you do.

Here are three ways to do it:

  1. Share How They Have Increased Your Enthusiasm

Hopefully, you conveyed how excited you were about the job during your interview. Your email can express how speaking with the interviewer kicked that excitement up another level. Then say why. This message will make the person you met feel good that they represented their company, and themselves, well. And when you make them feel good, they’ll feel good about you.

  1. Show That You Were Listening

For this approach, mention one or two topics that stuck with you. These could be anything they shared about the company, their department, or your industry as a whole. When you repeat something they said, it demonstrates that you were listening…and that your interviewer said something worth listening to.

  1. Highlight Their Best Moment

In this type of thank-you note, call out a question the interviewer asked or something they said, which taught you something or made you change your mind. Then, ask a related follow-up question. This is a great way to keep the conversation going, and gives you more opportunities to provide further insight into what you would contribute to the role.

A post-interview thank-you note is often the final impression you leave with a hiring manager. While your actual interview will likely be the main factor in whether you get the job, the right follow-up could seal the deal.

[For more:]



There is much more in Litwin’s The Public relations Practitioner’s Playbook for (all) Strategic Communicators and The ABCs of Strategic Communication. Enjoy.

Hashtag – The # symbol, called a hashtag (some refer to it as a hash mark),
is used to mark keywords or topics in a tweet. It was created by Twitter® users
as a way to categorize messages – tweets – by keyword. Also,(on-social-networking websites) a word or phrase preceded by a hashtag, used within a
message to identify a keyword or topic of interest  and facilitate a search for it
(e.g. The hashtag #PRPractitioner’sPlaybook is used to help coordinate tweets
about The Public Relations Practitioner’s Playbook for (all) Strategic


Hard Money vs. Soft Money

There is much more in Litwin’s The Public relations Practitioner’s Playbook for (all) Strategic Communicators and The ABCs of Strategic Communication. Enjoy.

Hard Money = Donations made directly to a political candidate. Hard
money is regulated by federal laws (Federal Election Commission) that
limit the amount a person can donate to a candidate.


Gross vs. Net

There is much more in Litwin’s The Public relations Practitioner’s Playbook for (all) Strategic Communicators and The ABCs of Strategic Communication. Enjoy.

gross vs. net – Gross refers to the total and net refers to the part of
the total that really matters. For example, net income for a business is
the profit after all expenses, overhead, taxes and interest payments are
deducted from the gross income. Similarly, gross weight refers to the total
weight of the goods and the container and packaging. On the other hand,
net weight refers to only the weight of the goods in question. When it
comes to earned income: gross income is before taxes and deductions, and
net income is after taxes and other deductions.


Crowd Funding

There is much more in Litwin’s The Public relations Practitioner’s Playbook for (all) Strategic Communicators and The ABCs of Strategic Communication. Enjoy.

Crowd Funding = Using social media or other Internet site (e.g.
kickstarter®) to raise money for charities, starting a business or other
“legitimate project or venture.

[For more:]


There is much more in Litwin’s The Public relations Practitioner’s Playbook for (all) Strategic Communicators and The ABCs of Strategic Communication. Enjoy.

Cosmeceutical = A combination cosmetic and pharmaceutical. A
cosmetic claiming to have medicinal benefits. Cosmeceuticals are usually
topically applied – lotions, creams and ointments.

[For more:]

PRSA Member Statement of Professional Values


This statement presents the core values of PRSA members and,
more broadly, of the public relations profession. These values provide
the foundation for the Member Code of Ethics and set the
industry standard for the professional practice of public relations.
These values are the fundamental beliefs that guide our behaviors
and decision-making process. We believe our professional values
are vital to the integrity of the profession as a whole.
We serve the public interest by acting as responsible advocates for
those we represent. We provide a voice in the marketplace of ideas,
facts, and viewpoints to aid informed public debate.
We adhere to the highest standards of accuracy and truth in
advancing the interests of those we represent and in communicating
with the public.
We acquire and responsibly use specialized knowledge and experience.
We advance the profession through continued professional
development, research and education. We build mutual understanding,
credibility, and relationships among a wide array of institutions
and audiences.
We provide objective counsel to those we represent. We are
accountable for our actions.
We are faithful to those we represent, while honoring our obligation
to serve the public interest.
We deal fairly with clients, employers, competitors, peers, vendors,
the media and the general public. We respect all opinions and support
the right of free expression.


The 7 Myths of Accreditation


From The Pinnacle (PRSA – Public Relations Society of America) on May 4, 2021

By Elyse Hammett, APR

Title get your attention, eh? If your answer is, “yep,” then good. You see, more often than not, we hear these myths bandied about as reasons for why some of our public relations colleagues choose not to pursue Accreditation, repeated without any basis in fact. I want to share these seven myths that my PR friends have often been persuaded to believe and, most importantly, explain WHY they are not true.

Myth #1: It takes a full year out of your life.

No; it becomes your life. The practices, processes and communications architecture that you learn in the APR journey change your professional aptitude forever. Who cares if it takes a year to get it done, when it makes you a better communicator for the rest of your life.

Myth #2: The failure rate is higher than the success rate.

That’s not true either. It is true that a little over 30% have to take one or the other sections twice (I did the panel presentation twice), but these statistics are indices as if it was a competition. The APR is not a competition. It is a personal journey for your betterment.

Myth #3: You can’t do it alone.

Well, that depends on your learning style. My colleague on the APR Marketing Committee, @HeatherHuften, did it in two months, alone, in Texas, during COVID. OK — maybe she’s a superstar, but she is proof of one way. I did it with a study group of four, and it took me 11 months.

Myth #4. No one acknowledges what the APR is, so why bother?

Listen, when you truly command this knowledge…really learn these tenets…really use them every single day…everyone will want what you’ve got. When I owned my Atlanta marketing communications firm, we sold new business based on the APR practices and programs. It sold like hotcakes, because we were backed by a third-party, PRSA and the Universal Accreditation Board. Your clients will listen when you demonstrate mastery of the topic.

Myth #5: My boss won’t value it.

Yes — your boss WILL. Because the demonstrated mastery will make your boss loyal to you. The APR practices, processes and frameworks make it easier, faster and even financially safer to do because it’s proven. Plus, just like a CPA talks in their language or a cardiologist talks in theirs, the Accreditation principles, when used across an entire marketing communications team increases speed infinitely — increasing the pace and ROI of your work. What boss won’t value that?

Myth #6: No connections to marketing or advertising.

This myth doesn’t hold water. The APR is ubiquitous. It’s a method of thinking and processing complex problems. It applies across all communications challenges. In the 2000s, there was this wonderful megahit romantic comedy, “What Women Want.” In the movie, a marketing firm called Sloane Curtis was pursuing the female business division of Nike. They do it with a deep understanding of the target audience to win the account. Every element of the two-minute scene shows the principles of Accreditation at work. Watch it and then sign up to pursue yours.

Myth #7: There’s no direct line to my personal brand.

It becomes your brand. The value and the values of Accreditation elevate who you are because they demonstrate your knowledge, skills and abilities as the consummate communications professional. There is no greater alignment between you and the company you keep than this credential.

What myths have you heard? Let’s chat!

Elyse Hammett, APR, is an award-winning practitioner who currently serves as the vice-president of marketing and communications for the Community Foundation for Greater Atlanta. The 2017 president of the nation’s second-largest chapter, PRSA Georgia, Elyse is co-chair of the Accreditation Marketing Committee of PRSA’s national board. Connect with her via email; Instagram @elysehammett, LinkedIn @elysehammett or Twitter @elysehammettPR.

If you have any suggestions for future issues of the APR Pinnacle newsletter, please reach out via email. We’d welcome the conversation.