There is much more in Litwin’s The Public relations Practitioner’s Playbook for (all) Strategic Communicators and The ABCs of Strategic Communication. Enjoy.
Cosmeceutical = A combination cosmetic and pharmaceutical. A
cosmetic claiming to have medicinal benefits. Cosmeceuticals are usually
topically applied – lotions, creams and ointments.
[For more: larry@larrylitwin.com]