Larry's Blog

Entries for the ‘PR Trends’ Category

‘Teaching Naked’

[To comment: larry@larrylitwin.com] This was first published in 2012. It rings true today and into the future.  Larry Litwin, APR “Teaching naked.” It’s not what you think. It’s an innovative and legitimate, but far from new, teaching philosophy. It’s a look at the recent past — a throwback. It challenges everything we’ve come to believe […]

11 Experts Predict the Future of Content Marketing in 2018

[To comment: larry@larrylitwin.com] From Inc.   Reaching the members of your audience through a content-cluttered landscape — and their ad blockers — will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.    By John Hall CEO and co-founder, Influence & Co.@johnhall Marketing moves fast, and working in this […]

5 rare public speaking tricks the best presenters use

[To comment: larry@larrylitwin.com] Inc.‘s Janice Tomich wrote this article, first published on Jun. 25, 2016: When you’re giving a speech, you need to be different, like Mary Meeker was when she recently delivered her presentation at the 2016 Code Conference. She challenged the trend of using an image-heavy presentation style delivering 213 data-dense slides in 24 minutes and 40 seconds while […]

Public Speaking — 4 Ways to Own the Room During Your Next Presentation

[To comment: larry@larrylitwin.com] This comes to you thanks to Dale Carnegie and Inc: By Jordan Scheltgen      Jordan is Co-founder and managing partner, Cave Social@cavejordans   When you’re on stage, finding your groove starts with finding out what the audience really wants from your presentation. It’s not about what you’re saying, but what they’re hearing. “And […]

From a legend: these strategic communication principles

[To comment: Larry@larrylitwin.com] Larry Litwin’s The Public Relations Practitioner’s Playbook for (all) Strategic Communicators contains dozens of important tips that assure effective persuasive public relations is achieved. Here is Play 2 from the books first chapter: Ivy Ledbetter Lee professionalized public relations by following these principles: (ask yourself, Do you know any C-E-Os who do not follow […]

Take advantage of the power of a great story

[To comment: larry@larrylitwin.com] From the National School Public Relations Association — of which I have been a long-time member — comes this information about story telling and its value: Stories create trust We pay more attention to a story We connect stories to our own lives Stories break down walls of misunderstanding Stories help parents […]

From NSPRA – Tips to help staff connect with more parents

[To comment: larry@larrylitwin.com] From the National School Public Relations Associations comes these suggestions: Hold an in-service training session on working with single parents Work with your staff to schedule parent meetings and parent-teacher conferences at times convenient to parents Insist that all staff practice good customer service Encourage staff to give parents a chance to […]

A potpourri – From ‘USA Today’

[To comment: larry@larrylitwin.com] Some “USA Snapshots” from USA Today. It gets full credit. 41 percent of Americans cannot tell the difference between secure and unsecured Wi-Fi, but still take questionable actions (Norton by Symantec survey of 1,002 consumer One in 14 computer users fall for phishing — being tricked into following a link or opening an […]

Recovering from a bad interview

[To comment: larry@larrylitwin.com] CareerBuilder.com’s Sarah Sipek writes in detail about interview follow-ups.  Look for the entire article online or visit the Courier-Post Sunday, July 9 edition, page 16 C. In addition, http://larrylitwin.com/handouts.html contains many “handouts” on resumes and interview techniques. Here are Sipek’s key points: Send a thank-you note Ask for a second chance Don’t grovel Reflect Conduct mock […]

6 Tips to help you get promoted

[To comment: larry@larrylitwin.com] From: Dale Carnegie Training Newsletter By Anita Zinsmeister, PresidentDale Carnegie® Training of Central & Southern New Jersey  Word count for this issue: 589 Approximate time to read: 2.4 minutes @ 250 words per minute  16 Mistakes Employees Make When Trying To Get A Promotion.           Executive Summary:  Transitioning into a management position is never a simple process; however, the […]