[For more: larry@larrylitwin.com]
It was actress/author Julie Andrews who said, “When in doubt, stand still.”
She also says, “Everything has a beginning, a middle and an end. And I pray that the end of Covid-19 comes soon.”
[For more: larry@larrylitwin.com]
For questions: larry@larrylitwin.com
Kate Lupaze of thejobnetwork writes in The Courier-Post the following:
For questions: larry@larrylitwin.com
Questions? larry@larrylitwin.com and check out The Public Relations Playbook for (all) Strategic Communicators
This comes from Dale Carnegie Training News Letter:
By Anita Zinsmeister, President
Dale Carnegie® Training of Central & Southern New Jersey
An excellent presentation is a result of being dynamic, engaging, and interesting. Without these things, you won’t be able to hold your audience’s attention, and your presentation will not be memorable. To make sure your presentation makes an impact, you need to prepare appropriately.
The Key To Success Will Be In Your Preparation.
A common misconception is this: great speakers get it right on the first try. This is seldom true. The presentation likely went through several drafts and was adjusted multiple times.
Click Here To Read Inc.’s Article: 15 Ways to Calm Your Nerves Before a Big Presentation.
To help you jump-start your next presentation, we have listed a few tips below.
5 Tips To Improve As A Presenter.
1. Focus On Your Body Language – People pay attention to your body language consciously and subconsciously. If you fidget, cross your arms, hunch over, or fail to keep eye contact, your audience will notice. Stay confident, smile, and hold yourself in an engaging way to make a connection with your audience.
2. Include Stories – Finding a way to tie in your personal experiences is a great way to make an audience more engaged. Show them how your ideas work in real life by giving them a practical example. This will draw them in and let them connect on a personal level.
3. Research Your Audience – Whom will you be speaking to? This has an effect on how you speak and what you include in your presentation. Are they experts in their field? Are they familiar with the topic? Are they looking in from the outside? If they are new to the topic, you might need to include definitions of common terms.
4. Prepare Yourself Mentally – Before you begin, take time to calm your mind. There are many examples of ways to get yourself in the right head-space for a presentation. Not all of them will work for you. You need to find your way to inner peace. Some become calm by listening to loud music. Others need complete silence. Figure out what works best for you.
5. Always Practice – The two main factors of a good presentation are how well you know the material and how comfortable you are speaking to an audience. You can work on both by practicing.
Practice in front of a mirror to get the content down and to focus on your body language. When you feel confident in those aspects, practice in front of friends or colleagues. You’ll be able to get some of the jitters out and get feedback.
Executive Summary: Your final presentation is only a small part of what the audience sees. They don’t see the research, changes, refinement, and effort it takes to make an excellent presentation. You’ll be able to stand out by properly preparing and practicing. Start by focusing on your body language, and make sure you practice in front of a small audience first.
Questions? larry@larrylitwin.com and check out The Public Relations Playbook for (all) Strategic Communicators
[Visit larrylitwin.com and/or mail larry@larrylitwin.com]
Do not hesitate to read Chapter 5 in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators by Litwin. He stresses the opening paragraph that must be a hood — a hand that comes up out of the page and grabs the reader by the neck or some place else (usually the heart and soul will follow) and pulls her/him in. In addition, comes this advice from Kate Lopaze from thejobnetwork:
[Visit larrylitwin.com and/or mail larry@larrylitwin.com]
From Kate Lopaze TheJobNetwork comes this advice for aging workers and Boomers.
[Visit larrylitwin.com and/or mail larry@larrylitwin.com]
[Visit larrylitwin.com and/or mail larry@larrylitwin.com]
“If you lose money for the company, I will be understanding. If you lose one shred of the company’s reputation, I will be ruthless.”
For more, read Litwin’s The Public Relations Practitioner’s Playbook for (all) Strategic Communicators
[Visit larrylitwin.com and/or mail larry@larrylitwin.com]
[Visit larrylitwin.com and/or mail larry@larrylitwin.com]
Former GE chair and CEO Welch says, ““ I want strategic advisors who tell me what I need to hear, not what I want to hear. Honesty and integrity are the only way.”
[Visit larrylitwin.com and/or mail larry@larrylitwin.com]
From Vertical Response – A DeLuxe Company. Questions? larry@larrylitwin.com
Email is often underutilized by small, local businesses despite the fact that it boasts a whopping 122 percent ROI — more than four times that of social media and direct mail. Whether you own or operate an auto repair shop, landscaping business, tax preparation service or other local business, here’s how you can leverage the power of email to win new customers and keep them coming back.
Email marketing should promote your business, but your email strategy should also feature value-added content that motivates opens, influences clicks, fosters trust and ultimately earns sales. Try these proven email marketing strategies for local businesses.
A local focus will endear your business to local customers, so map out an editorial calendar based on the holidays, events and other local happenings important to your audience. Ideas include:
Want more great ideas for building an editorial calendar around local happenings? Watch Season 4 of Small Business Revolution, where our Deluxe colleagues help Searcy, Arkansas-based creperie and coffee shop Savor + Sip harness the power of local email marketing.
The best email newsletters are packed with valuable tips and tricks your audience can use to solve their problems, achieve their goals and improve their lives. Your newsletter lends authority to your business, establishes solidarity with your audience and fosters long-term customer loyalty. Ideas include:
There are plenty of great email newsletter topics. Pick one, then apply a local focus to give your business a competitive advantage customers will love.
Many local businesses offer rewards/loyalty programs, and email is a fantastic way to boost enrollment. Use email marketing to:
You can also send reminders for customers to check their rewards account balances online and to share your program with their friends and family members on social media so they can reap the rewards, too.
The proof is in the pudding, and you can use email marketing to show your audience how you’ve helped local customers just like them. It’s a great way to prove you understand their needs and can deliver solutions. Ideas include:
Customer spotlights, case studies and photos help you show off what you know, which motivates customer responses.
Polls and surveys can help you learn more about your local audience, which can, in turn, inform future email marketing and boost ROI. Try these ideas:
Your polls and surveys can ask about customer behavior, favorite products and trends, or even get opinions about local hot button issues. Start by determining which questions you want to answer and if those insights will have local appeal — and if there is a natural segue to your business. If so, you have a winning poll or survey idea. (By the way, VerticalResponse makes surveying customers quick and easy.)
Email marketing is an easy way to send special offers to your subscribers. You can:
Email is a great way to reach local customers with valuable content intertwined with timely, relevant promotions that drive local customers to your door.
These are all great local email marketing ideas, but you can’t implement them without a subscriber list. The good news is building one won’t add a ton of work to your already busy schedule. In fact, you can automate nearly everything with email marketing tools. Here are ideas for building a local email subscriber list.
Check out more great ideas for building an email list.
Once you get your feet wet, you can take advantage of these advanced strategies to get more out of your email marketing.
Email is a powerful and affordable tool local small businesses can use to boost sales. Use these tips to connect with local customers, earn referrals, beat the competition and keep business coming through your door.
Questions? larry@larrylitwin.com
thejobnetwork’s Kate Lopeze offers these suggestions. Questions? larry@larrylitwin.com
It’s easy to see how job interviews have changed over time: more email, less formality, pre-interviews with chatbots, Skype interviews, etc. What’s not so easy is determining which interview principles are just as valid and necessary as ever, even as you prepare to job hunt in a modern world. Let’s look at some of the evergreen tips that are just as helpful now as they were when your parents and grandparents were interviewing for jobs.
Wear a suit or your interview best
Many workplaces are going full-on casual these days. All the same, this shouldn’t affect how you dress for the interview. Even if you’re 95% sure your interviewer will be wearing jeans and a hoodie, you should still plan to wear your interview suit—or at the very least, an above-average, impeccably clean and tailored outfit. If you get the job, there will be plenty of time to dress like your new colleagues. However, when you’re interviewing you still want to project the most professional and put-together image possible.
No one will think you’re a nerd for overdressing, I promise. But if you underdress, you run the risk of seeming unserious or unprepared. Better over than under, in this case.
Print your resume
This one may seem archaic—you likely emailed your resume to the company in the first place, so who needs paper copies? It’s still a good habit to keep. The old-school idea that you need to print your resume on the finest paper stock you can afford is no longer a must-do, but bringing copies shows you’re thoughtful and organized. Sure, the person interviewing you may be reading your resume on a screen or may already have their own printout, but if they don’t happen to have your resume right in front of them, it’s an immediate point in your favor that you came prepared. It’s also a subtle hint about the well-prepared employee you’d be—ready for everything.
This also applies if you’re doing an on-screen presentation. Always bring a few printouts (for every person you know will be there, plus a couple of extras just in case). Handouts help people follow along and also serve as a reminder all about you afterward as they’re evaluating how the interview/presentation went.
Send a thank-you note
Do you know what else never goes out of style? Polite thank you notes. (Your parents and grandparents were right about that, but you don’t have to tell them so.) An email or a follow-up text technically fits that bill in this fast-paced digital world, but sending a handwritten (or typed and hand-signed, since not all of us were blessed with great handwriting) note to your interviewers is an eternally classy move. Or you can do both if you’re worried about seeming like an ungrateful procrastinator: the quick email sent the same day, and the more traditional note following thereafter.
It’s a nice touch, and not only makes sure that you’re back on the interviewer’s radar after you’ve left the office but also shows that you’re thoughtful and appreciative of the opportunity—this doesn’t need to be a retroactive sales pitch. A brief, on-point note that thanks people for taking the time to talk to you is likely to get a response along the lines of, “I knew I liked that guy for a reason!” There’s literally no downside to following up with a simple thank you note.
The job interview has changed so much over the past decade alone, and will likely continue to shift as the workplace and hiring in general grow and evolve. Still, despite all the outward changes, the basics of good taste and solid organization never go out of fashion.
Questions? larry@larrylitwin.com
[larry@larrylitwin.com] and The Public Relations Practitioner’s Playbook for (all)Strategic Communicators by M. Larry Litwin. Visit www.larrylitwin.com
This is Play 2-4
•Truth
•Fundamentality
•Comprehensiveness
•Relevance
•Clarity
•Timeliness
•Consistency
•Accessibility
•Responsiveness to feedback
•Care
From BojinkaBishop–AssociateProfessor– Ohio University (Athens, Ohio)
[larry@larrylitwin.com]
