The right way to get a favor – networking

[To comment: larry at larry litwin dot com]

This and other tips and techniques can be found in Larry Litwin’s The ABCs of Strategic CommunicationCheck out Litwin’s website.

Effective networking is the proactive solution. If you think ahead

and network well, asking for a favor can be an easy, natural thing

to do. Sometimes you may find that you don’t even need to ask.

Here are a few easy ways to maintain your relationships so that

favors come easily:

  1. Get organized
  • Keep track of your contacts whichever way works best for you.

You can use computer databases, smartphone or other device, or even index cards.

  • Keep track of birthdays, anniversaries and other miscellaneous information.
  • Know your contacts’ needs, such as information, jobs and other contacts (relationship management).
  1. Keep in touch
  • Review your contact list regularly and craft a follow up plan.
  • Send notes and cards on occasions such as birthdays and

holidays.

  • Regularly call and set up lunch meetings or dinner appointments.
  1. Nurture mutually beneficial relationships
  • Send any helpful information to your contacts.
  • Connect your contacts with others who can help them.
  • Use your skills to help others.

If you care for your network of friends, colleagues and acquaintances, it will be your best resource.Whether the favor you need is

information, a job referral, technical help or even more clients, the best solution is a strong network.Most importantly, always

remember to say thank you with an email, a hand-written note, or a gift.

(Source): Andrea Nierenberg – The Nierenberg Group

420 E. 51st Street Suite 12D New York, NY 10022 –

www.mybusinessrelationships.com/

[To comment: larry at larry litwin dot com]

The right way to get a favor – networking

This “Tip” and dozens of others come from Larry Litwin’s The ABCs of Strategic Communication (available on www dot larry litwin dot com). [To comment: larry at larry litwin dot com.]

Effective networking is the proactive solution. If you think ahead and network well, asking for a favor can be an easy, natural thing to do. Sometimes you may find that you don’t even need to ask.

Here are a few easy ways to maintain your relationships so that favors come easily:

  1. Get organized
  • Keep track of your contacts whichever way works best for you.

You can use computer databases, PDAs or even index cards.

  • Keep track of birthdays, anniversaries and other miscellaneous information.
  • Know your contacts’ needs, such as information, jobs and other contacts.
  1. Keep in touch
  • Review your contact list regularly and make a follow up plan.
  • Send notes and cards on occasions such as birthdays and

holidays.

  • Regularly call and set up lunch meetings or dinner appointments.
  1. Nurture mutually beneficial relationships
  • Send any helpful information to your contacts.
  • Connect your contacts with others who can help them.
  • Use your skills to help others.

If you care for your network of friends, colleagues and acquaintances, it will be your best resource. Whether the favor you need is information, a job referral, technical help or even more clients, the best solution is a strong network. Most importantly, always remember to say thank you with an E-mail, a hand-written note, or a gift.

Source: Andrea Nierenberg – The Nierenberg Group

420 E. 51st Street Suite 12D New York, NY 10022 –

www.mybusinessrelationships.com/

[To comment: larry at larry litwin dot com.]

Tips to Succeed: Workplace relationships

[To comment: larry at larry litwin dot com]

Here is Tip No. 89 from Larry Litwin’s The ABCs of Strategic CommunicationLike The Public Relations Practitioner’s Playbook for (all) Strategic CommunicatorsThe ABCs is used at two-dozen colleges and universities and has found itself on the desks of hundreds of professionals. It contains 7,000 definitions and nearly 300 proven successful strategic communication tips and techniques.

A leader, whether in or outside of the office, must be able to

understand the different types of personalities on his or her team.

Here are some tips to help strengthen professional and personal

relationships:

• Don’t criticize, condemn or complain. Avoid being negative and

offer only honest and sincere appreciation when warranted.

• Always show you’re happy to see someone. A pleasant or warm

greeting, especially after some length of time, is a particularly

effective approach.

• Be a good listener. Encourage others to talk more about themselves,

reaffirming your sincere interest.When you do speak,

always try to talk in terms of the other person’s interests.This is

an excellent way to redirect a conversation should you want to

move on to a different subject.

• Never forget that people are always impressed when you remember

their name.Nothing can strengthen a relationship like showing

you are interested enough in a person to recollect his or her

name. It adds an effective personal dimension to any relationship.

And saying the person’s name when you meet them is

exactly what they want to hear.

• Make the other person feel important.Use a sincere and honest

manner to establish a sense of worth and importance. Remember

that everyone has some quality or skill that makes him or her

important. When you recognize this in others, point it out in a

proactive manner – like catching them doing something good.

(From: Dale Carnegie Training of Central and Southern New Jersey)

[To comment: larry at larry litwin dot com]

 

Techniques to Succeed: Grunig’s Four Models of Public Relations

[To comment: larry at larry litwin dot dot com]

This week’s blog comes from The ABCs of Strategic Communication (AuthorHouse – 2008), which contains 7,000 strategic communication definitions plus 282 Tips and Techniques.

James Grunig and Todd Hunt developed four models of public relations. Each differs in the purpose and nature of communication. 

Press Agentry/Publicity – one-way communication – uses persuasion and manipulation to influence audience to behave as the organization desires (One way with propaganda as its purpose.)

Public Information – one-way communication – use news releases and other one-way communication techniques to distribute organizational information. Public relations practitioner is often referred to as the “journalist in residence.” (One way with dissemination of truthful information.)

Two-way asymmetrical – two way – Sometimes called “scientific persuasion” (short term rather than long term). Uses persuasion and manipulation to influence audience to behave as the organization desires – incorporates lots of feedback from target audiences and publics – used by an organization primarily interested in having its publics come around to its way of thinking rather changing the organization, its policies, or its views.

Two-way symmetrical – two way – Uses communication to negotiate with publics, resolve conflict, and promote mutual understanding and respect between the organization and its public(s). Research is used not only to gather information, but also to change the organization’s behavior.Understanding, rather than persuasion, is the objective.  (Every attempt is made for each side to understand the other’s point of view. If your public agrees with you, then you must find a way to communicate with the public and motivate it to act.) Seems to be used more by non-profit organizations, government agencies and heavily regulated businesses (public utilities) rather than by competitive, profit driven companies.

Thanks to: James Grunig and Todd Hunt – University of Maryland – 1984

[To comment: larry at larry litwin dot dot com]

Jack Welch’s 5 Stages of Crisis Management

[To comment: larry at larry litwin dot com]

Jack Welch is a former chair and CEO at General Electric. His “Five Stages of Crisis Management” along with hundreds of other words of wisdom on crisis communication are contained in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators. Check it out.

1. Denial – Denial in the face of disaster is human. It is the main
and immediate emotion people feel at the receiving end of any
really bad news. That doesn’t excuse any official from not reacting
quickly and staying “in front of the story.” Rather than denial,
the reaction should be forthright, calm, fierce and bold.

2.  Containment – In companies and other organizations, containment
usually plays out with leaders trying to keep the “matter”
quiet – a total waste of energy. All problems, and especially
messy ones, eventually get out and explode.

3.  Shame-mongering – This is a period in which all stakeholders
fight to get their side of the story told, with themselves as the
heroes at the center.

4.  Blood on the floor – Too many times, officials believe that
someone has to pay for the crisis with his or her head.

5. Galvanizing effect – The fifth and final part of the pattern – the
best part – is the awareness raised by a crisis.

More on Miss New Jersey 2013

[To comment: larry@larrylitwin.com]

Hello everyone…

As many are aware, I was honored to be among the six judges for this year’s Miss Newsey pageant. A fellow judge Dr. Hilary Leavey Friedman blogs regularly. Below is a link to a related blog. I could not say it better. Please read it and feel free to react/respond. Each judge, acting independently, and Marie Nicholes and her committee deserve incredible kudos. That committee puts in endless hours to make the Miss New Jersey Pageant a huge success. Here is Hilary’s blog:

http://blogs.princeton.edu/paw/2013/06/mccollum_14_win.html#more

[To comment: larry@larrylitwin.com]

In the wake of Sandy — Be careful

This was sent in all upper case.

THE FOLLOWING MESSAGE IS TRANSMITTED AT THE REQUEST OF THE CENTERS  FOR DISEASE CONTROL AND PREVENTION (CDC):  IN THE WAKE OF SANDY
IT IS IMPORTANT FOR CITIZENS TO REMEMBER  THE FOLLOWING INFORMATION TO PROTECT YOUR LIFE AND HEALTH AND THAT  OF YOUR FAMILY:
DRINK CLEAN

SAFE WATER AND EAT SAFE

UNCONTAMINATED FOOD.
KEEP GENERATORS OUTSIDE AT LEAST 25 FT FROM DOORS

WINDOWS AND  VENTS.
DO NOT GRILL INSIDE YOUR HOME

THE FUMES CAN KILL.
NEVER TOUCH A DOWNED POWER LINE OR ANYTHING TOUCHING ONE.
USE 1 CUP OF BLEACH FOR EACH GALLON OF WATER TO REMOVE MOLD.
NEVER MIX BLEACH AND AMMONIA

THE FUMES CAN KILL.
WASHING YOUR HANDS PREVENTS ILLNESS.
SEEK HELP IF HAVING TROUBLE COPING.  FOR MORE LIFE SAVING HEALTH RELATED INFORMATION CALL THE CDC AT  800-232-4636.

TTY 888-232-6348.

Skype interview – Another case of ‘The Future is Now’

My
Rowan University students have been asking me about skype interview prep. Here
are some tips compiled from a variety of sources that should help. To comment: larry@larrylitwin.com.

First: a summary

1) Do
wear the same attire you would wear for an on-campus interview. Business dress
is recommended.

2) Do
situate your camera or laptop in a quiet room where you will not be interrupted
by other people coming or leaving during your interview.

3) Do
make sure your camera/laptop is charged or plugged in so you do not have to
interrupt your interview to plug it in.

4) Be
aware of how you appear on camera. Test your camera before the interview to
ensure that the lighting is not too bright or too dim and that your distance
from the camera is appropriate – we do want to see more of you than your face,
but we do not need to see the entire room behind you.

Happy
Skyping!

——————————

10 must-dos for Skype interviews

Master video
skills, etiquette ahead of time

 

Oct. 1, 2011 from The Philadelphia Inquirer – Career Builder

 

If you are a job seeker and never used
Skype – the software program that lets you video chat on the Internet – then
you might want to get familiar with it. Skype interviews are becoming
increasingly common during the hiring process. They’re more personal than phone
interviews since they allow recruiters to meet candidates face-to-face. They’re
also great for job seekers conducting long-distance searches, especially these
days when budget-conscious companies might be unwilling to cover travel costs
for interviewees.

If Skype interviews still are uncharted
territory in your job search, here are 10 must-do tips for this up-and-coming
hiring practice.

1. Do a tech check. A successful Skype interview will require a high-speed
Internet connection and a webcam, so make sure you’ll have both of these
available and in working order before scheduling your interview.

2. Practice. If you’re new to Skype, set up a time to chat with a family
member or friend to work out any technical kinks. You also can use this
practice call to play around with Skype’s file-sharing capability, in case your
interviewer requests to see samples of your work, a résumé, reference letters,
etc.

3. Dress appropriately. A Skype interview should be taken just as seriously
as an in-person interview. If you’d wear a suit for an in-office interview,
wear one for the video interview, too.

“Even though you are not interviewing for the position in person,
appearance still matters,” said Cheryl Palmer, owner of Call to Career, a
career coaching firm in Ohio. Dressing your best will help you feel confident,
qualified and professional.

4. Watch your back(ground). Set up your computer where you plan to conduct
the interview and turn on your camera. What do you see? Chances are, you’ll be
doing the interview from home, but your surroundings should be free of mess,
clutter and overly personal touches. In other words, your pile of dirty dishes
and your toddler’s high chair should not be visible in the background. A neat
home office, well-organized bookshelf or blank wall will make the best backdrop.

5. Pay attention to lighting. Like in any other setting, lighting will help
set the mood for the call. You’ll want to make sure your face is well lit and
free of shadows.

“Since you are clearly trying to put your best foot forward, you don’t
want shadows over your face,” Palmer said. “It is advisable to put a
light behind the computer so that there is enough light to illuminate your
face. You should also keep in mind that the lighting can make your face shiny,
so make sure that you powder your face lightly (even if you’re a man).”

6. Minimize the chance of interruptions. “Lock dogs, cats and other
pets in another room, preferably out of earshot, and turn off the ringer on
your land and cell phones to avoid an awkward interruption,” said Laurie
Berenson, a certified professional résumé writer and owner of New Jersey-based
Sterling Career Concepts. “Or, if there’s any chance that someone might
ring your doorbell or knock on your door, place a sign on the door that says
‘Interview in process. Do not disturb.'”

To avoid distracting background noise, turn off radios, televisions and
loud appliances.

7. Look at the camera. “Practice looking at the camera,” said
Steve Langerud, director of professional opportunities at DePauw University.
“Most candidates look at the screen but that means they are not looking at
the interviewer. It feels odd but looks a lot better on the other side.”

Looking at the camera will give the interviewer the impression that you’re
making eye contact.

8. Sit still. Hand-talkers, take note: “Don’t gesture too much.
Depending on the connection on the other end you will present a jerky and
distracting picture,” Langerud said.

9. Jot down notes. Have points you want to make or ideas you don’t want to
forget? Write notes down on an easel pad or type them up in a large font and
print them out. Then, mount your notes behind your camera. That way, you can
glance up at it if you need to jog your memory.

10. Hang up. Once the call is over, make sure you actually hang up.
Accidentally leaving the connection open provides endless potential for
embarrassment.

Kaitlin Madden is a writer and blogger for CareerBuilder.com and its job
blog,
www.TheWorkBuzz.com.

Portfolio Advice

To comment: larry@larrylitwin.com

Portfolios…

With the trend toward brevity, my suggestion is…Limit your portfolio to you best “stuff.”

A three-ring binder still works. Your first page should be a brief applicant statement, similar to the one on your resume. That resume should be next, followed by examples of results-oriented products – carryout tactics that made it into the media or into targeted public’s hands.

They would include (in this order – from the simple to the more complex) a media alert, (hard) news release, a strong (soft) feature, newsletters (hardcopy and/or electronic), and such one-page publications as fliers, posters, inline e-mail attachments, etc.

Be careful not to overwhelm the recipient. Keep it as simple as possible (KISS).

And…if you have excellent products and want to knock the socks off a prospective employer, leave behind a copy of your portfolio – not a hardcopy and not on a CD, but a flash drive version.

You may not get a job with that person’s organization right away, but you will definitely be remembered for your work, ingenuity and outside the circle thinking. Be sure you have business cards to leave behind with your portfolio.

Other advice is welcome at:

larry@larrylitwin.com