Larry's Blog

Associated Press Removes Hyphen From ‘Email’ In Style Guide

From “Huffington Post” [huffingtonpost.com] comes the following: [To comment: larry@larrylitwin.com]

The Associated Press decided to remove the hyphen from “e-mail” in its Stylebook–the bible for many media outlets–on Friday.

The AP announced the changes at the annual conference of the American Copy Editors Society in Phoenix. The use of “e-mail” was seen as a relic of an earlier age, when the Internet was new to most people and the idea of “electronic mail” was confusing.

The change mimicked a similar one that the AP put in place in 2010, when it decided that “Web site” could now be called “website.”

The AP also announced that it is changing “cell phone” and “smart phone” to “cellphone” and “smartphone.”

The organization also announced the move on Twitter, writing, “language evolves.”

The changes go into effect on Saturday. Copy editors, take note.

Read More:Ap, AP Stylebook, Associated Press, Associated Press e-Mail, Associated Press Email, Media News

[To comment: larry@larrylitwin.com]

Weaning Yourself Off Plastic

[To comment: larry@larrylitwin.com]

Recently, Rodale’s editors blogged, and received many comments and tips, at rodale.com/plastic-free. One way to begin the wean is to start amassing all the plastic you can in a week. Analyze it. There’s probably a lot of packaging you could eliminate.

Some tips:

  • Carry your own cutlery.
  • Skip single-use items.
  • Use metal or glass food storage containers.
  • Wrap lunch sandwiches in waxed paper.
  • Try laundry detergent powders that come in a box.
  • Carry reusable shopping bags.
  • Carry a reusable bottle or buy drinks ina glass or aluminum.

Send your suggestions to larry@larrylitwin.com. We’ll post a follow up blog.

Tips for the Job Hunter

This appeared in “Courier-Post” on Sunday, March 6, 2011. Read Eileen Smith’s full story at http://www.courierpostonline.com/article/20110306/NEWS01/103060347/How-job-seekers-got-hear-yes-?odyssey=tab|topnews|text|FRONTPAGE

[To comment: larry@larrylitwin.com]

TIPS FOR JOB HUNTING

Get the word out and tell people you are looking. Include former colleagues at every place you have ever worked, fellow members in clubs and business groups, former classmates, friends, neighbors and people at your house of worship.

Help others. Reach out if you learn of a job that might be a good match for someone else.

Press the flesh. Find ways to interact with other people at least five times a week. Attend meetings of professional groups. Go to parties. Hit the gym. Volunteer.

Print business cards with your name and contact information and hand them out to people you meet.

Set up a designated job search area in your home. You must have a phone with voice mail or an answering machine, a computer with Internet access and a good filing system.

Keep your energy up through exercise, healthy eating and meditation.

Ask other people for advice, even if they cannot offer you a job. Most folks genuinely want to help.

Set yourself apart from the pack. You might stop by to visit former clients and deliver a copy of your resume in person. Do not rely solely on the Internet to apply for jobs.

Use social media such as LinkedIn and Facebook to keep in touch. Show discretion, as prospective employers may be watching.

Follow up. Send thank you notes. If you do not get the job, ask what qualifications were the deciding factor for the person who was hired.

For more on Thank You Notes, check out Chapter 15 in “The Public Relations Practitioner’s Playbook (See, www.larrylitwin.com. It is available in hard copy and for the Kindle, iPad and iPhone.)

[To comment: larry@larrylitwin.com]

Keep resume clutter free – Part 2

Kaitlin Madden is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz. This piece ran on Sunday Feb. 13. [To comment: larry@larrylitwin.com.] Last week: what NOT to put on your resume.

Appropriate resumé length is a pretty consistent subject of debate among human resources professionals. Some will tell you that your resumé should be one page, max; others will say no longer than two pages — or that it doesn’t matter either way. But there’s one thing that most resumé experts can agree on. No matter the length, resumé real estate is valuable, and only the most important and relevant information should be privy to this prime locale.

While only you can decide what is important enough for your resumé, there are a few things that definitely don’t belong there.

1. Your interests: Your resumé is a professional document, bottom line. “While I always find it amusing that you like rollerblading and good red wine, please don’t tell me this (on your resumé),” says Elizabeth Lions, author of “Recession Proof Yourself.” “I want work-related experience only.” In addition to being off-topic, a long list of outside interests and hobbies may cause a potential employer to worry that you’re over-committed — a definite red flag.

2. An objective statement: Objective statements that outline what you’re looking for in a job or employer are a waste of space. “As a career coach I’m constantly counseling clients to remove this paragraph because it takes up critical real estate on your resumé and (this information is) better discussed in your cover letter,” says Lisa quays, president of Seattle-based career coaching firm Career Woman Inc. “Don’t waste valuable space on your resumé with what I call a ‘fluff’ paragraph.”

3. Salary history: Including a salary history on your resumé will turn any employer off, since you’ll give off the impression that money is your main concern. Plus, if the employer sees that you’re “too expensive” they may disqualify you, and if your salary is on the low side, you may end up with a lowball offer should you get the job.

“(It’s best to) discuss your salary history and expectations during your interview process,” says Sharon Abboud, author of “All Moms Work — Short-Term Career Strategies for Long-Range Success.”

4. Dates of anything you did more than 15 years ago: “You may be giving your resumé to someone who wasn’t even born when you had your first job. If you date yourself so far back, you may set yourself up for age discrimination,” says Kristen Fischer, a certified professional resumé writer from New Jersey.

Agrees abound, “Don’t include the dates of your college graduation if you graduated more than 15 years ago. Just list the name of the college and the degree that you received.”

5. A GPA below 3.25: Anything under that is considered to be average, so why waste space by including something that classifies you as such? Focus on the things that give you a leg up on the competition instead. Have you been out of college for more than 10 years? Take the GPA off altogether. “GPA after a certain level of experience and years in the work force is so unnecessary,” says Tiffani Murray, owner of career consulting firm PersonalityOnAPage.com. “If you have been working for 10-plus years and are now in middle management it is safe to assume that you either had a good GPA or have made up for it through hands-on work.”

6. An unprofessional e-mail address: “Don’t include an overly personalized e-mail address such as ‘atlhousewife2@gmail.com‘ or ‘ilovecats24@yahoo.com,’ ” Murray advises. “This can make recruiters take your resumé less seriously.”

7. Marital or family status: Besides being irrelevant, including this information on your resumé can actually make an employer uncomfortable, because it is illegal for them to take such information into account. “It is none of the employer’s business and it is illegal for an interviewer to ask you about your marital status or the number of or ages of your children during your interview (so why include it on your resumé?)” Abboud says.

8. Your references: “These are personal to you and you should control when an employer calls them,” Lions says. “Don’t give me your power.” There is also no need to specify that “references are available upon request.”

9. Activities with religious or political affiliations: These topics are polarizing, and while recruiters shouldn’t take them into account, it’s better to be on the safe side.

10. Your picture: This isn’t the Miss America pageant. Employers aren’t going to be more inclined to hire you because you included a glamour shot. In fact, they may even be more prone to not contact you. “Please don’t include a picture,” Lions says. “If I want to see what you look like, I can find it on LinkedIn.”

Kaitlin Madden is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz.

Keep resume clutter free – Part 1

Kaitlin Madden is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz. This piece runs on Sunday Feb. 13. [To comment: larry@larrylitwin.com.] Next week: what NOT to put on your resume.

Appropriate resumé length is a pretty consistent subject of debate among human resources professionals. Some will tell you that your resumé should be one page, max; others will say no longer than two pages — or that it doesn’t matter either way. But there’s one thing that most resumé experts can agree on. No matter the length, resumé real estate is valuable, and only the most important and relevant information should be privy to this prime locale.

Don’t put these items on resumé

• Your interests
• Objective statement
• Salary history
• Anything older than 15 years
• GPA below 3.25
• Unprofessional e-mail address
• Marital or family status
• Your references
• Religious or political activities
• Your picture

Next week: In detail — What NOT to put on your resume. [To comment: larry@larrylitwin.com]

Kaitlin Madden is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz.

Phillies fan panel identifies areas of concern

A few weeks ago, philly.com asked my and others’ opinions on the upcoming Phillies’ season. Below is the piece posted on Feb. 11. [To comment: larry@larrylitwin.com]

The fan panel responds to the following question: What are your biggest concerns?

Larry Litwin, Berlin, N.J.: My biggest concern is right- and leftfield offense. Defensively – not a problem. We will know soon enough whether Raul is up to the task. As for rightfield, even with Werth’s sting, he lacked the consistency I look for. That hole can be plugged, but the offensive production calls for a .270 average and a total of 25 home runs and 75 RBI out of that position. All that said: Ryan Howard has to put last year behind him – especially that last at-bat – and practice discipline as he approaches the plate. At this stage, I’d be surprised not to see the Phillies in the World Series. But I’ve been a Phillies fan all of my life, so I am a realist. That’s why I say surprised and not shocked.

Robert Finafrock, Orrtanna: Righthanded batting success. We need to get a righthanded power man.

Rob Pino, South Philly: My biggest concern is Chase Utley. His batting average and OPS have slipped for 3 consecutive years. We need him to produce like a No. 3 hitter again if this team is going to put up big offensive numbers.

John Burgo, Eagleville: My biggest concern is an aging team, which will result in an offensive dropoff from the lineup, further depleted by the loss of Jayson Werth.

Kevin S. Prosser, Philadelphia: My biggest concern is the bench. Our team is getting older and they need to be rested every now and then. If there is an injury, we need someone to step in and give us professional baseball. A big pinch-hit wouldn’t hurt, either.

Fred Harris, Sewell, N.J.: The Phillies do not become complacent with an outstanding pitching rotation.

Bill Avington, Bensalem: My biggest concern is offense, believe it or not. Yes, their track record seems to indicate that last year was a fluke, but I worry that it may not be. I hope that Ryan Howard and Chase Utley can bounce back from years below their own expectations and that Jimmy Rollins comes back from injuries to be one of the top shortstops in the game.

Bud Shaffer, Hatboro: My biggest concern is the production of the corner outfielders. Who will be out there? How will they hit? Will they be able to protect Howard? Can they play adequate defense? Should be an interesting spring to see how that sets up for the regular season.

Jim Lyons, Northeast Philly: My biggest concern is our hitting. I don’t see our guys having enough patience at the plate. I know injuries played a big part in last year’s lack of hitting and I hope that doesn’t happen this coming year.

Ray Kelly, Yardley: Replacing Werth’s bat is a big concern for the new season. I’m also concerned about Jimmy Rollins. I’m hoping he recaptures his swing of 2 years ago. The Phillies must return to the hitters they were 2 years ago. Chase Utley has me worried. His hitting and fielding were off last year. I’m hoping a healthy Chase returns to form.

Bill Moore, Deptford, N.J.: My biggest concern is really twofold: Are these guys getting old too fast? And is getting old the reason for the prolonged offensive slumps and injuries? Last season was unbelievable with the injuries and the lack of offense for long periods of time. I am really hoping that if Jimmy Rollins can stay healthy all year this team can be the best Phillies team ever because he seems to be the spark that sets the team off.

Rob Kilby, Bordentown, N.J.: My biggest concern has to be who the five-hole hitter will be. I’m guessing that there will probably be a platoon situation at both corner outfield positions. Out of those four guys, they need to have a righty and a lefty step up to show some consistency and power to protect Howard. And speaking of the big guy, see the ball, hit the ball.

Mike Breggar, Cherry Hill: Can this team be relatively injury-free this year? Can the offense revive to its spectacular 2008 grandeur?

Jack Martin, Ambler: I am most concerned that the Phillies have a reasonably healthy year. They need to avoid big injuries to the starting rotation and key team leaders, Utely, Howard and Rollins.

David Chalecki, Sellersville: Offensive constancy is my biggest concern. With the exception of a few blowouts, I never thought the Phillies’ bats got hot last season.

Ed Gallagher III, Philadelphia: Bottom Line – INNINGS!!! Our “dream-team rotation” has thrown a lot of innings the last 2-3 years, and I’m just hoping they will stay healthy, and that Charlie will have the wherewithal/gusto to take these guys out an inning or two early to preserve those “million dollar” cannons for October, when the real battles begin . . .

Mike Hart, Ridley Park: The starting pitching has to stay healthy and the bats need to be consistent. Last year we would go 2 weeks blowing teams out and then the next 2 weeks we would struggle to get more than two runs. If we can be consistent and score four to six runs a game, this will be a fun-filled season. Staying healthy will be key to the team’s success.

Jonathan Finafrock, Downingtown: Offensive productivity – Will the bats provide the runs? Or will they go cold as they did in the 2010 NLCS? We can’t win all the games 2-1!! If the Phils can score four to five runs, then every game is winnable . . . the closer role is also suspect.

David B. Jones, Skippack: My biggest concern is the hitting. If the team’s offense does not produce about three runs a night, the pitching will need to be near perfect, and that may be a bit difficult on the pitching staff. If the aces go out there and have a three-or-more run lead early in the game, they will be able to pitch from ahead. That is always easier on them.

Paul Groffie, Marlton, N.J.: My biggest fear is that the team continues to struggle at the plate, thus putting more pressure on the starters to be perfect instead of relaxed.

Jeff Berman, Lower Southampton: I am most concerned that Chase Utley and Ryan Howard’s postseason hitting slump follows them into the regular season. They came up very small in the playoffs.

Kate Campbell, Exton: Will Ryan Howard rebound? Will Jimmy Rollins rebound – at least back to great defense and strategic hitting, if not blazing speed on the basepaths?
Read more: http://www.philly.com/philly/sports/homepage/20110211_Phillies_fan_panel_identifies_areas_of_concern.html#ixzz1DqpJ6VQ2
Watch sports videos you won’t find anywhere else


Arthur Page’s Seven Principles of Public Relations Management

From time to time, I include excerpts from “The Public Relations Practitioner’s Playbook.” To comment: larry@larrylitwin.com. Check out www.larrylitwin.com

This week, Larry’s Blog remembers Arthur Page – known as the first corporate public relations practitioner @ AT&T:

1. Tell the truth

2. Prove with action

3. Listen to the customer

4. Manage for tomorrow

5. Conduct public relations as if the whole company depends on it

6. Realize a company’s true character is expressed by its people

7. Remain calm, patient and good humored

To comment: larry@larrylitwin.com


The Power of Mouse to Mouse

The following article appears in the January-February issue of “School Leader,” New Jersey School Boards Association’s official magazine.

Cutting Through the Clutter Using “Word of Mouse” – The Future is NOW

By M. Larry Litwin, APR, Fellow PRSA [To comment: larry@larrylitwin]

M. Larry Litwin, APR, Fellow PRSA,  is an associate professor of public relations at Rowan University in Glassboro and a former school public information director in Washington Township, Gloucester County. He is the 2006 recipient of the National School Public Relations Association’s Lifetime Professional Achievement Award for “excellence, leadership, contributions to the profession, and advocacy for students and our nation’s public schools.” His two books, The Public Relations Practitioner’s Playbook and The ABCs of Strategic Communications, both published in 2009, have won national acclaim.

 

         In your wildest dreams, as a school district communicator in New Jersey, could you imagine asking voters to approve $60 million in bonds – not for a school – but for a new high school football stadium?

         A Texas school district did and won voter approval (May 2009) with a 63 percent yes vote. To set the record straight, voters in the Allen Independent School District, a Dallas suburb, approved a $120 million bond initiative, which included new performing arts and transportation service centers.

         Allen and other school districts have adopted strategies and tactics used by the nation’s most successful enterprises – proving that when it comes to communicating with our many audiences, the future is now.

         After paving the way with an effective 1:1 (one to one) electronic marketing/communication approach, Allen tested the so-called Aladdin Factor: ask, and the worst thing that can happen is – the wish isn’t granted.

         To have its wish granted – or in intellectual terms – its objectives and goal achieved, Allen and its public information director Tim Carroll, a New Jersey product, relied on its well-established 1:1 program, which includes sending its messages to voters and encouraging feedback. That interactive approach helped shape the campaign and many other facets of the district’s on-going two-way communication.

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         1:1 complements – and in some districts, greatly reduces – the

multi-step communication information flow in which news releases are sent to the media for broadcast or publication. It adds meaning to the term “direct communication” and eliminates a district’s reliance on others to communicate important strategic messages.

         “1:1 promises accuracy, speed and dividends on the ‘investment,’“ says Carroll. “It’s an investment because those thousands of dollars once spent on printed publications are now redirected to such online communications as targeted e-mails, newsletters, ‘fliers’ and other strategic messages vital to parents, businesses and other residents.”

         Carroll points out that his district “actually spends less now than it did with hard copy publications.” School districts ready to take the plunge must do as major corporations do – develop effective tactics that rely on a

long-term planning strategy, an initial relationship management effort and a

well-maintained (current and error free) mailing list.

“It’s important to remember that brilliant tactics do not overcome a

flawed (business) strategy,” says Ed Ziegler, Wilmington University lecturer and former Rowan University marketing director. “School districts, like businesses, should communicate the value of what they are offering to those who can benefit the most.”

         1:1 marketing has been around for years – used primarily by magazines and brand manufacturers who send fliers through regular (U.S.) mail. Once called inkjet printing, such mailers personalize each piece with the recipient’s name. In fact, 1:1 has become so precise that some magazines offer personalized ads within the publication.

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         Others use “customization,” which includes the recipient’s name (accomplished through a mail merge) – plus other personal information such as, “Your wife, Nancy and teenage children, Julie and Adam, would love a free week at the Marriott here in Hilton Head.”

         That is quintessential targeting (with the help of outsourcing), which has made it possible for businesses and school districts to accomplish the same bottom line via e-mail, social media and other technology. Some refer to such programs as 360-degree communication – using as many online and interactive channels as time and knowledge permit.

         The 1:1 strategy relies on services provided by ListServ and other mail merge vendors. Many districts already contract vendors to help blast phone messages, texts and e-mails to parents and students particularly on urgent matters (snow closings) or emergencies. Many of these same vendors – for a fee – are willing and able to turn nonpersonal electronic mailings into a product that is almost certain to get the receiver’s attention.

         A recent Rowan University study reveals ”the majority of American consumers want organizations to interact with them electronically.” Rosie Braude, who conducted the study, says, “It shows the majority of consumers consider organizations using social (and other online) media as innovative and that the use of social media can improve an organization’s reputation.” Braude, a Rowan program assistant, is past president of the university’s student public relations chapter.

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         As Carroll and his staff have proven, “It is a cost-effective practice that may not guarantee results, but most certainly will cut through the clutter and get your target audiences’ attention.”

         Braude’s study reinforces the premise that audience lists for 1:1 must be current, as evidenced by comments from Southwest Airlines.     “Organizations need to define the purpose behind their electronic involvement and establish goals of what they’d like to accomplish,” Braude says. “They will also have to invest a significant amount of time and energy (initially) formatting, editing and updating each social media tool – whether it is direct mail, newsletters, blogs, Twitter or any other tools they use.”

         Says Philadelphia advertising executive Barry Magarick: “For a message to be effective, you first must get someone’s attention.” If you don’t, you are wasting your time and money.

         As school district employees, responsible for keeping parents and all other taxpayers informed, we should be communicating 365 days a year (sound familiar?) – not just prior to budget and bond issue votes. That’s where 1:1 could help.

     “Today, more and more effective marketing communications programs rely on an integration of various media including personalized direct mail that can be offered with e-mail and other integrated products,” says Dean Pugh, account manager with the global firm, CRW Graphic in Pennsauken (Camden County). “Consumers rely on a mix of print and non-print media (to get their information) as evidenced by the fact that 51 percent of consumers indicate that traditional mail is still their preferred method of contact.”

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         “That,” according to Ziegler, “is why schools, like businesses, should link all their communication (marketing) activities together to achieve a single goal. Their communication efforts should tie together a consistent look, feel, tone, and message that support their mission.”

         Many districts blast a weekly communication to school families and other subscribers (called RSS feeds – Real Simple Syndication). Some include a newsletter in the e-mail while others offer a link.

         With proper planning and minimal effort, that e-mail could open with: Hello Mr. and Mrs. Litwin, this week’s District e-News includes a summary of elementary school awards, this week’s school board meeting and the district’s search for a new superientendent. The Litwin family might be interested in reading about proposals to refirbish the auditorium at High School North. That introductory paragraph is referred to as an infosnack. A recipient simply clicks on the infosnack and up comes the entire story, video, “poster,” etc.

         As Allen’s Tim Carroll notes: “Electronic communication has become an expectation from our parents and is a part of almost all parent interactions.  What began as electronic newsletters has become a comprehensive and interactive communications effort aimed at parents – 360 degree. 

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          “In our suburban school district of 19,000 students,” says Carroll, “we produce e-announcements at the district level monthly and at the campus (local) level weekly.  All of our back to school registration materials and handbook acknowledgements are now done online. All payments for school lunches, textbook fees, student organization fees, etc., are all done online.” 

          His parents and others were early adopters because, according to Carroll, “Emergency communications from the district can reach parents at home, at work and on their cell phones within seconds if necessary.”

          Many New Jersey districts are finding out what Allen discovered several years ago – parents like checking their child’s attendance and viewing real-time grading books online. As they become more comfortable with the process, parents and those they talk to, come to rely on and trust school district messages. It was that credibility (trust) and believability (truth) that helped persuade voters to take the $120 million plunge.

          Carroll, Pugh and others agree, a key to electronic 1:1 communication is brevity. “Parents are more attuned to e-communications and therefore are less tolerant of lengthy or time consuming emails from school districts.” (Keep in mind, some elementary school parents are products of the MTV generation – accustom to short, pithy messages. They are texters and Facebookers.)

          It is interesting to note that while parents and others like those short, to the point, communications, tweeting has not yet caught on. However, one thing is certain, says Carroll, “Turning print materials into pdf files and posting them no longer gets attention.”

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          Here are some suggestions as your district explores 1:1:

  • Create a well-maintained electronic data base with as many key fields as you believe are necessary to help you effectively communicate targeted messages with parents and others in your district – especially key communicators and municipal and state officials.
  • Research vendors (talk with other districts) to find out how they can partner with your district in an on-going 1:1 money-saving communication plan. Two vendors who come to mind are eChalk, School Messenger,
  • The importance of a well-maintained list cannot be stressed enough. Last Father’s Day an inline attachment from a large local car dealership wished Nancy a Happy Father’s Day, rather than Larry. Credibility was immediately damaged.
  • A good start would be establishing a weekly school blog (if you don’t have one) as a conditioning tool. Distribute it via an RSS feed and audiences will come to rely on it. Creating a school (district) blog as the centerpiece of a 1:1 social media strategy is a strategic investment in stakeholder longevity.

             School blogs help build those online communities around issues of interest to parents, students, employees, taxpayers and other stakeholders.

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          In today’s “word of mouse” world, schools (districts) are discussed online, whether or not the schools participate in the conversation. To maintain credibility and support their “brand,” schools must interact with their audiences – online. Blogs and 1:1 are vivid examples of 21st century credibility using a 21st century tactic:

  • Blogging allows a school to benefit from stakeholders’ praise to the

                     “world.”

  • Schools can win over readers’ testimonials that satisfy their need to

                    demonstrate they are making a difference.

  • As people share their experiences with others, it builds a sense of

                    community that links value with your blog and brand.

  • School communicators would be party to the positives and, more importantly, the negatives and become “rapid responders>’

          Like Allen, Texas, New Jersey school districts that plan and execute effective 1:1 programs using “word of mouse” to cut through the clutter, will soon view themselves as brand champions.

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PSWA banquet on Jan. 31: So who’s going to be there? The Public is invited

The Philadelphia Sports Writers Association hosts its 107th annual Awards Dinner on Monday night, Jan. 31.

The event will be held at the Crowne Plaza hotel on Route 70 in Cherry Hill, just minutes from all Philadelphia bridges. Doors open at 5 p.m., and dinner starts at 6:30.

The public is welcome, and tickets are available by clicking here.

Award winners include:

Roy Halladay (Phillies) – Outstanding Pro Athlete
Bill Bergey (Eagles) – Living Legend
Bobby Convey – Native Son
Elton Brand (76ers) – Good Guy Athlete
Philadelphia Flyers – Team of the Year
Sheila Reid (Villanova cross country) – Outstanding Amateur Athlete
Shane Victorino (Phillies) – Humanitarian Award
Jack Childs (Drexel wrestling coach) – Special Achievement
Fran Dunphy (Temple basketball coach) – Special Achievement
Al Bagnoli (Penn football coach) – Special Achievement
Herb Magee (Philadelphia University basketball coach) – Special Achievement
Matt Hoffman (Rowan football) – Special Achievement
Villanova Cross Country, Gina Procaccio – Special Achievement
Gabby Mayo (Texas A&M women’s track) – Frank Dolson Award (Penn Relays)
Wyatt Middleton (Navy football) – Army-Navy MVP

Other speakers include:

Charlie Manuel (Phillies manager)
Steve Addazio (Temple’s new football coach)
Joe Conklin (sports comic)

Other dais guests:

Ruben Amara (Phillies GM)
Elizabeth Donald (Penn women’s rowing)
Rebecca Donald (Penn women’s rowing)
Christina Mastropaolo (Drexel field hockey)
Jill Davis (LaSalle women’s lacrosse)
Sarah Simonetti (Philadelphia University cross country)
Nicole McCreight (St. Joseph’s field hockey)
Lavoy Allen (Temple basketball)
Ben Ijalana (Villanova football)

The PSWA awards dinner is open to the public. Tickets are still available ($95). Click here to order tickets online.

Public invited as Sports Writers honor Halladay, Victorino, Manuel, Amaro, Bergey and others

To comment: larry@larrylitwin.com

Phillies pitcher Roy Halladay, who threw a pair of no-hitters – one a perfect game – and won 20 games during the regular season, will be honored as Pro Athlete of the Year by the Philadelphia Sports Writers Association at its annual dinner, Monday, Jan. 31 at the Crowne Plaza in Cherry Hill.

The public is invited to attend and see Halladay be presented with his National League Cy Young Award.

The Flyers, who advanced to the 2010 Stanley Cup Finals before losing to Chicago, are the association’s Team of the Year.

Other individual award winners include Phillies outfielder Shane Victorino (Humanitarian), 76ers forward Elton Brand (Good Guy), former Eagles linebacker Bill Bergey (Living Legend) and San Jose Earthquakes forward Bobby Convey (Native Son).

The association also will honor the 2010 Most Courageous Athlete, whose identity is kept secret until the night of the dinner.

Tickets are $95 for the dinner, which begins with a social hour at 5:30 p.m.

More information can be obtained at www.pswa.org.