Larry's Blog

Entries for September, 2010

Print VS. e-books

[Reprinted from Rowan University’s “The Whit” on Sept. 23, 2010. To comment: larry@larrylitwin.com] E-reading devices may one day replace books and textbooks. While the technology is still in its relative infancy, e-books and e-textbooks may soon become institutionalized for college students. According to media industry analyst Simba Information, e-textbooks will account for at least 11 […]

Special Edition – Flyers Discount Tickets

Major Discounts for Flyers games… The games are as follows: 10/26 at 7 PM vs Buffalo Sabres 11/22 at 7 PM vs Montreal Canadiens 12/20 at 7 PM vs Florida Panthers 1/20 at 7 PM vs Ottawa Senators 2/22 at 7PM vs Phoenix Coyotes 3/8 at 7PM vs Edmonton Oilers To get the discounted tickets, you just logon to: www.philadelphiaflyers.com/promocode.  Type into the promo code box: 703College2, […]

PR is…

Public relations is as simple as a thank-you note and as complicated as a four-color brochure. It’s as specific as writing a news release and as general as sensing community attitudes. It’s as inexpensive as a phone call to an editor or as costly as a full-page advertisement. It’s as direct as a conversation between […]

Meet the PR Pro: Michael Gross

[This is a Philly PRSA blog dated Feb. 16, 2010. To comment: larry@larrylitwin.com] … by Amy Merves, public relations, healthcare, and media professional and PRSA Philly Chapter Publicity/Web site Chair Welcome to “Meet the PR Pro,” a new column designed to highlight professionals in the PRSA Philly chapter through conversations that reveal career paths, industry […]

Key Communicators – It all started at Rowan University

     To comment: larry@larrylitwin.com and check out Billy, Ashley and Eileen’s blogs.        It has been nearly half a century since Rowan University Professor Emeritus Don Bagin coined the term Key Communicator. And while Key Communicators are still an authorized grapevine that delivers facts to a community quickly and honestly, the channels used to get those facts […]