Take on an internship

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From the pages of “The Philadelphia Inquirer” comes this tip from “The Inky Tip Jar”:

Internships are excellent opportunities for students, recent graduates and jobseekers looking to test their skills in the real world, gain first-hand experience and insight into a company or career, and netowk with professionals in their field.

Internships vary in length, but most are a three-month (120 hour) commitment and at Rowan University that would be worth three credits.

While many are unpaid — in fact, most — students not only receive academic credit, but can parlay that experience into their first professional job. Some internships come with travel and/or housing stipends and/or job placement following the intership period, according to “The Inquirer.”

Look for internships at www.philly.com/jobs. Enter keyword “internship” in the “Find a New Job” search tool.

If you are a Rowan student, be certain to follow procedures by first visit No. 73 on www.larrylitwin.com>student resources>handouts.

Good luck.

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The all important “Thank You Note” — After the job/internship interview, a sincere note helps you shine.

[To comment:larry@larrylitwin.com]
also, check out: CareerBuilder.com and its job blog, TheWorkBuzz.com
CareerBuilder recently ran a column on Thank You notes. It appeared in the August 19, 2012 Courier-Post. This blog carries many of Susan Ricker’s suggestions, plus those in “The Public Relations Practitioner’s Book” (from Chapter 15.) Both are must reads.

Susan Ricker’s article begins:  When a job interview is winding down, thanking the interviewer for taking the time to meet with you shouldn’t be your last interaction before the hiring decision is made.

You still have an opportunity to tell the hiring manager that you’re the right person for the position, that you appreciate his/her time and that you’re very interested

in being hired – and it all comes in the form of a thank-you note. It’s a tool job seekers don’t always put much thought into, but it’s one that can make a big impression on potential employers.

Why send a thank-you note?

Beyond the  sentiment of thanking the interviewer, sending a note after an interview gives you another chance to prove you’re right for the position.

“The best thank-you notes forward the discussion you started in the interview,” says Caroline Ceniza-Levine, career expert and co-founder of career-coaching firm SixFigureStart. “Personalize the note around what you specifically discussed. Reiterate the points that landed well during the interview. Add to the points where you felt you didn’t have  a clear enough example.”

How to say “thank you”

In the note, refer to your interview and highlight your interaction with the company. Remember that this is a note

from one person to another – it’s not a mechanical, automated response.

“Make it real and authentic,” says Danielle Beauparlant Moser, career strategist and co-author of “FOCUS: Creating Career & Brand Clarity.”

“A genuinely sincere thank-you for the person’s time comes through in the writing. Don’t go online looking for canned language. lf the person were standing in front of you, what would you say?”

Write a short note that expresses thanks for the interviewer’s time, highlights the best points of the interview

and confirms that you’re still interested in the job and that you look forward to hearing back from the company.

Email vs. handwritten “thank you”

As CareerBuilder says in its blog, a common question is whether you should send an email or mailed letter. Either way, you’re taking the time to follow up with the interviewer, which is a positive gesture. When deciding which format to use, consider the personality of the company and the amount of time between your interview and the hiring decision.

“If you’re sending.an email, the night of (the interview) or the next day is usually a good time,” says Elizabeth Kazda,

recruiter al biotechnology company Amyris Inc. “If you’re sending a thank-you note through the mail, remember it takes a few days, so your best bet is to mail it the night of the interview.”

Also show that you understand the company’s culture .lf you’re applying to an Internet company, a thank-you email may be most appropriate, However, if you’re being considered for a senior position at a law firm, a handwritten

note may be more suitable.

Other times to say “thank you”

lf you’re not currently looking for a job, you’re at the beginning of your career or you’re simply trying to extend

your network, sending a thank-you note after an interaction builds relationships and makes you memorable.

“In a meeting last week with a group of employers, one commented on how impressed she was to receive thank-you notes from students after a networking event,” says Lynne Sarikas, director of Northeastern University’s MBA Career Center in Boston. “Every employer in the room agreed that the notes make a very positive impression and help the students stand out from the competition.”

Thanks, but no thanks 

You may decide that the company or the position isn’t the right fit for you. Don’t be too quick to cut ties. Sending

a note can still be appropriate.

“Even if don’t want the Job, do write a thank-you note anyway,” says Corinne Gregory, author of “It’s Not

Who You Know, It’s How You Treat Them.”

“Thank the interviewer for his/her time, mention the company positively (and) compliment them on their process or mission. You never know if or when you will cross paths with either the organization or the individual again, so leave a positive last impression.

In today’s Internet age, you never really leave anybody in your professional life behind, so maintaining good relationships can lead to job opportunities in the future.

[To comment: larry@larrylitwin.com]

Check out: Susan Ricker — and her blog: TheWorkBuzz.com
        

14 Ways to Get Ahead in Your Internship — From Kim Ciesla

[To comment:larry@larrylitwin.com]

Was surfing the Web this a.m. and ran into this incredible advice from Rowan University public relations graduate and Gold Medallion recipient Kim Ciesla, now with Anne Klein Communications Group. Heed Kimmie’s advice. It will serve you well. Let’s call this a “long” retweet.

(Originally written Tuesday, October 13, 2009)

Before you get there:

1. Know the dress code: There’s nothing more embarrassing than showing up in tights when the company’s policy is no tights. And showing up business casual when the dress is really more corporate business attire? Not fun. So do your homework–send your supervisor a quick email asking for a copy of the dress code.

2. Be prepared for research: A lot of interns are required to do research. If you work for an agency, your first day will probably be ALL research so you can familiarize yourself with company clients.

3. Realize that what you give, is what you’ll get: If you work hard, arrive on time (or early) and work diligently, your hard work will be rewarded.

While you’re there:

4. Ask for feedback: Why? Because it shows you care about your job performance. Also, your ability to handle constructive criticism will be noticed and could get you better projects or opportunities in the future.

5. Be proactive: Instead of tweeting all day when you have nothing to do, ask for something to do. Don’t be afraid to ask for projects you’d like to work on. Most of the time your boss will be willing to give you the experience you ask for.

6. Get to the point: When asked to do research for your boss, highlight main points, email articles–anything to make their job easier. Brief them on the most important things they wanted first, then accompany the research with additional info if requested, or in an email so they can refer back to it.

7. Keep a record: Of what you do, the number of hours you intern, etc. It will help when you notice on your Field Experience syllabus that you were supposed to have a log of what you’ve done! It will also give you something to refer back to when updating your resume.

8. Make a contact list: Take note of the people you work around, even if you only meet them once or twice. Get their emails, phone numbers, their twitter name…anything. Stay in contact. You never know when their expertise could come in handy.

9. Keep track of the computer programs you use: Companies find it valuable when interns and potential employees don’t have to be trained in certain areas. Almost everyone is proficient in Word, Excel and PowerPoint by now. So skip it on your resume. Instead, incorporate the unique programs you’ve learned along the way.

10. Use tools to your advantage: The tools you use on a daily basis at your internship could make your life a lot easier in the long run. Create media lists. Utilize the PR Newswire, etc.

11. Ask questions: It shows your paying attention and that you care about doing the task at hand correctly.

12. Take notes: So you don’t ask the same questions twice!

When you leave:

13. Know your limits: If you’re a blogger, are you allowed to blog about the internship? What are your limitations? What’s confidential information? You wouldn’t want to leak something or put something out on the World Wide Web for everyone to see if it’s not supposed to leave the office.

14. Take advantage of outside opportunities: Trade shows, samplings, corporate events. All these things will help you to become well rounded and experienced. And, it will give you a chance to get out of the office setting for a bit

[To comment:larry@larrylitwin.com]

 

Litwin’s teaching philosophy

[To comment: larry@larrylitwin.com] This is also posted on www.larrylitwin.com. It is reprinted from the National School Public Relations Association — August 2012.

Trend Tracker
‘Teaching Naked’
By M. Larry Litwin, APR, associate professor of public relations/advertising, Rowan University, Glassboro, N.J.

“Teaching naked” — it’s not a liberal approach to dress code requirements (or lack thereof), but does involve what could be considered an unusual instructional approach in today’s high-tech era — removing technology from the classroom. Simply stated, the technique puts the emphasis back on discussion, while still including technology in the learning process. Learn more about this innovative — but far from new — teaching philosophy in this month’s Trend Tracker column.

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Strategic idea for incoming college freshmen!

[To comment: larry@larrylitwin.com]

From the wish I had thought of it department:

As reported in The (Philadelphia) Inquirer, “they are becoming a staple of weekends between June and September – taking their place alongside bathing suits, vacations and flip-flops.

“Trunk parties are hot.”

Kristin Holmes reports, “The soirees, named for a piece of luggage once synonymous with packing for college, symbolize the rite of rassage from high school to college.”

The full story may be found at:

http://www.philly.com/philly/news/20120824_Trunk_parties_help_college-bound_students_prepare_for_dorm_life.html

In a nutshell, it’s not unlike a bridal or baby shower “where college-bound students invite friends to them (a party of sorts),  post pictures of them, and register at stores for them.”

How strategic.

As Holmes reports: “The parties are goodbye gatherings to which guests bring gifts — anything from towels, irons, shower caddies, desk lamps, toilet paper, and notebooks to bedding, mini-refrigerators, and laptops — to help students make the transition from home to college.

“The largesse is often placed in a trunk displayed prominently during the parties.

Bed, Bath & Beyond has had an increasing number of teens using its college gift registry for trunk parties, spokeswoman Jessica Joyce said.

“The gatherings can be small affairs to much larger themed-based parties for more than 100 of your closet family and friends.”

The origins of the events are unclear. Sally Rubenstone, senior adviser to the school admissions website College Confidential, said she first heard of a trunk party 40 years ago from a southern classmate while a student at Smith College in Northampton, Mass.

Between then and now, the parties seemed to fall out of favor, but they have reemerged with a vengeance, said Rubenstone, who is also a college counselor. Longtime wedding planner Vikki Leach of Lansdowne, Pa. attributes the surge to the struggling economy combined with the exorbitant cost of a college education.

Family and friends who gather to celebrate and help buy dorm-ready gifts are “a part of the concept that it takes a village,” Leach said. “This is the village wrapping their arms around the student as they go away from home.”

As The Inquirer reports: ” (Shauntae) Doughty, co-owner of Center Stage Party Planning in Philadelphia, sees the trend as an extension of the emphasis on entertaining that has been the focus of TV shows about weddings and “super Sweet 16s.

“But for Rubenstone, the resurgence may be the product of a generation of parents who habitually reward their children for even the smallest accomplishments, so ‘of course, the whole community will mark’ their departure for college.

“Some postings on the College Confidential site describe the practice as a ‘tacky’ way to get gifts for college.

“Rubenstone understands that view among communities or families where going to college — or going to the snazziest colleges – is routine, and if students have had a graduation party.

“But that argument doesn’t apply to students who perhaps are the first in their families to attend college, or for whom college is a big deal in the family and community, Rubenstone said.

“Davondra Turnell, who will study physical therapy at Manor College, broke down and cried at her party last month when each guest stood and offered words of encouragement.”

So, the choice is yours and your family. Not only is it strategic, it also opens an entirely new cottage industry for public relations majors looking at special events.

Hmm. Wish I had thought of it

Feel free to comment. [To comment: larry@larrylitwin.com]

Penn State and Middle States Commission

[To comment: larry@larrylitwin.com]

As many know, I’ve been saying for weeks that the real “death penalty” for Penn State would be adverse action from its accrediting agency Middle States Commission on Higher Education. I am not advocating an accreditation loss or even probation. However, as a former reporter, I believe too many in the media are missing that story.

Another  story needing scrutiny is whether or not Penn State violated the Clery Act.

That said, The Philadelphia Inquirer and reporters Sue Snyder and Robert Moran and Associated Press reporter Kathy Matheson by-lined stories on Aug. 14 and 15, respectively. From Snyder’s story “Latest warning is unlikely to threaten Penn State’s accreditation”:

Even though Pennsylvania State University got yet another stern warning Monday, it is highly unlikely that the university will lose its accreditation as a result of the child sex-abuse scandal involving a former assistant football coach, national experts said.

“‘Unthinkable. Unimaginable,’ said Molly Corbett Broad, president of the American Council on Education, which represents presidents of colleges and universities and leaders of other higher education-related organizations. ‘It’s a great university. Its academic quality is superb. . . . If I were a mother of a youngster who had been accepted to Penn State, there is nothing in this set of events that would cause me to have second thoughts about the choice of school.’

“The warning by the Middle States Commission on Higher Education that Penn State’s accreditation was ‘in jeopardy’ is ‘standard protocol’ for an accreditation agency,’ she said.

“In addition to academic quality, the agency also requires universities to meet standards regarding financial health, adequate board governance, and institutional integrity, and Penn State will have to address such issues in answering the commission’s warning.

“It also must comply with federal laws, such as the Clery Act, which requires that universities provide accurate and timely reports of crime on their campuses. The U.S. Department of Education is trying to determine whether the university violated the Clery Act.”

Matheson wrote:

Higher education experts say an accreditation warning issued to Penn State is serious and appropriate given the issues raised by a recent child sex-abuse scandal, but the school is unlikely to lose its accreditation.

They also expect the university to comply quickly with demands to show its governance, finances and integrity meet standards set by its accreditation agency.

The Middle States Commission on Higher Education issued the warning last week based on the school’s handling of molestation allegations against former assistant football coach Jerry Sandusky.

Judith Eaton, president of the Council for Higher Education Accreditation, said Tuesday that it’s highly unlikely Penn State will end up on probation or lose its accreditation.

Students cannot use federal funds , including Pell grants and government loans , to attend unaccredited schools.

Moran’s lead summarizes Penn State’s reaction, well:

“An accrediting body has warned Pennsylvania State University that its status ‘is in jeopardy’ following recent developments in the Jerry Sandusky scandal and that it needs to take steps to preserve its accreditation.

“University leaders expressed confidence Monday that Penn State would address all the concerns expressed by the Middle States Commission on Higher Education.

“‘This action has nothing to do with the quality of education our students receive. Middle States is focusing on governance, integrity, and financial issues related to information in the Freeh report and other items related to our current situation,’ said Blannie Bowen, vice provost for academic affairs.”

I do not profess to be a higher education accreditation expert. However, from personal experience I know that a college or university can lose its accreditation for something other than academics. The North Central Association of Colleges and Universities literally put Parsons (Iowa) College out of business by revoking its accreditation because Parsons over extended itself financially.

Parsons records are archived at the University of Iowa. The campus is now Maharishi University of Management.

The NCAA sanctions are nothing compared to a Middle States’ action.. I’m sure the media will stay on that and news about possible Clery violations.

[To comment: larry@larrylitwin.com]

An advertising (strategic communication) question???

[To comment: larry@larrylitwin.com]

Why Is It? (a/k/a The Advertising Poem)

A man wakes up after sleeping
under an advertised blanket,
on an advertised mattress,
pulls off advertised pajamas,
bathes in an advertised shower,
shaves with an advertised razor,
brushes his teeth with advertised toothpaste,
washes with advertised soap,
puts on advertised clothes,
drinks a cup of advertised coffee,
drives to work in an advertised car,
and then, refuses to advertise,
believing it doesn’t pay.
Later when business is poor,
he advertises it for sale.

Why is it?

Word of mouth/Mouse to mouse

[To comment: larry@larrylitwin.com]

 

‘Voge’ always demanded your best effort –Sound advice

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Because of copyright laws, I’m probably not supposed to reprint this Courier-Post piece.  But here goes. It contains so much good advice left behind by dear friend and mentor John Vogeding. Kevin Callhan expresses it better than most. Please take heed.

 

By Kevin Callahan

Courier-Post

July 31, 2012

From the corner of the newsroom, behind a big cigar and a puff of smoke, boomed a voice as loud and as terrifying as that of a wrestling official slapping the mat in the ear of young man just pinned in his first high school match …

“CALLAHAN, HOW DO YOU SPELL PENNSAUKEN?”

The night was 29 years ago this summer. I had just started working at the Courier-Post. There were no professors in college who taught me what I learned the next 20 years working with John Vogeding, the assistant sports editor.

I responded sheepishly, as 15 of my new co-workers listened while still typing, “Mr. Vogeding, I live in Pennsauken, it is spelled P-e-n-n-s-a-u-k-e-n.”

“Well, why did you spell it wrong?” he bellowed back while editing a story I just wrote on independent men’s softball or something small. “Always, double check, twice, your spelling. Always.”

I shrunk. No one in the sports department that night dared to laugh at me. They knew they could be next.

“And, call me Voge,” he barked to me as I thought about a new career.

Voge was 71 when he passed away early Sunday morning. The lessons he taught so many of us at the Courier-Post will live every time we write. The details. Like double checking, twice, our spelling. Now, when I make a mistake spelling a name wrong in a story, it is not because I didn’t double check, twice, but because I’m just dumb.

He also taught me that night – and so many of us over two decades at the newspaper – no story was too small to make a mistake. Not even a men’s softball beer league wrap-up. He said our credibility was always on the line.

Knowing Voge outside of the newsroom as well, I don’t hesitate to say he was also this demanding as a teacher, coach, official and organizer on the South Jersey sports scene for the last five decades. Voge was so darn demanding even at his softest moments. Darn him, he always demanded you be at your best.

Really, what a concept, huh? He simply demanded your best always.

Tim Kelly, the public relations director at Richard Stockton College, used to work at the Courier-Post back in the early 1990’s. On Saturday afternoons, we would gather around the TV and watch the end of the Notre Dame football games before starting to write. As much fun as we had back then, Kelly felt the wrath of Voge, too, hearing him bark while reading his copy, although the cigar smoking was gone by then.

“I remember him not being shy about pointing out ‘little’ factual errors because ‘one error like that hurts credibility,’ ” Kelly said. “I’m still not a great person at the details, but better than I was, thanks to Voge.”

Indeed, Voge made everyone better.

He made writers better. Voge made his students at his beloved alma mater Paulsboro High School better. He made the Red Raiders’ athletes he coached in football, wrestling and track all better. He made the track officials he worked with for 45 years in South Jersey better. He made wrestling officials he assigned better. Voge made the committee members on the South Jersey Wrestling Hall of Fame he co-founded better.

For a man who accomplished so much – he is a member of the South Jersey Wrestling Hall of Fame, the New Jersey Chapter of the National Wrestling Hall of Fame and the Camden County and Gloucester County Sports Hall of Fames – he also cared to make those around him better.

“Voge was a great guy and a great leader,” said former long-time Varsity editor Dave Treffinger. “He taught me how to be a better newspaperman in the 24 years we worked together.”

Perhaps this demand to be his best came from living his entire life in Paulsboro. The small river town has produced more champion high school athletes per square inch than probably any place in New Jersey. There is an innate toughness, passion and pride to Paulsboro which flowed through Voge in every job he did at every moment.

Recalling her first Woodbury Relays in the mid 1980s, former Courier-Post sports writer Barbara Baals said she saw Voge dip his cup into rain water accumulated on top of a tent in the press area. “He gulped the rain water down as I stood there, watching wide-eyed. ‘I’ve lived my whole life in Paulsboro,’ he said. ‘That’s not going to kill me.’ Then he grabbed his clipboard and stopwatch and went back to work,” said Baals, the assistant director, office of media and public relations at Rowan University.

Voge’s son, Mark, called me on Sunday to let me know his dad passed away. I was at Eagles’ camp, but I wanted to write an obituary story on Voge, too for Monday’s paper. So, I did. Driving home that night, after sending my two Eagles stories and my Voge story to the sports desk where he sat for two decades, I heard his booming voice in my head, “double check, twice.”

I thought, Voge would laugh if I misspelled his name. The irony of it would make him laugh big. Still, Voge demanded to be right in the paper rather than get a good laugh. So, I pulled over to the side of the Pennsylvania Turnpike. I checked my iPhone, calling up the story.

I just had to double-double check, twice, the spelling …

“V-o-g-e-d-i-n-g.”

[To comment: larry@larrylitwin.com]

Advice from a legendary writer

[To comment: larry@larrylitwin.com]

Retired Philadelphia Inquirer columnist Bill Lyon wrote — in the July 29 edition — “Penn St. story a cautionary tale for us all” about his association with Penn State and Joe Patero. The entire column is worth the read http://www.philly.com/philly/sports/colleges/penn_state/20120729_Bill_Lyon__Penn_St__story_a_cautionary_tale_for_us_all.html?c=r.

However, for my Basic Public Relations writing students, here is one paragraph of SOUND advice It goes for every journalism major, as well:

The lesson is to be wary and judicious when erecting pedestals. Reporting 101: Gather the facts, check them, double-check them, have a checker check your checker. Logic 101: If a thing, or a person, is too good to be true, chances are it probably is.

[To comment: larry@larrylitwin.com]

 

 

 

Tips for healthy travelling from Aetna [newsletter]

Tips for healthy travelling from Aetna [newsletter]

[To comment: larry@larrylitwin.com]


AetnaYou have your flight booked and passport in hand. Now here are some tips for healthy travel:

  • Get your shots. Vaccines may be a good idea. But think ahead. Some should be given a month or so before you leave. Ask your doctor. And check your health plan to see if shots for travel are covered.
  • Flying across time zones? To avoid jet lag, get used to the new time zone ahead of time. Go to bed earlier at night if you are traveling east. Stay up later if traveling west. It’s also helpful to choose daytime flights.
  • Stay hydrated. Cabin air is dry. So drink lots of water before and during your flight. And avoid caffeine and alcohol.
  • Be germ-smart. Travel with disinfectant wipes. Use them on tray tables, seat arms, the window and especially the bathroom.
  • Need your health info? Log in to Aetna Mobile to find doctors, check health records, view your ID card and more.
Don’t forget to protect your skin 

AetnaSummer means warm weather and outdoor activities, like hiking, biking, swimming and relaxing on the beach. But before you and your loved ones head outside, make sure you protect your skin from the sun.
Taking in the sun without any protection can lead to problems – from dry skin and wrinkles to skin cancer.Sunscreen and care recommendations
Sunscreen is an excellent way to protect your skin. But you must put it on correctly. Work from your face down to your feet. Remember your ears and neck. And have someone else get your back and shoulders.

Also, if you go swimming, put more on every 1 to 2 hours.

Skin type and recommended skin protection factor (SPF)
Doctors recommend different levels of protection based on your skin type. Do you know what SPF sunscreen is best for your skin? Find out here.

[To comment: larry@larrylitwin.com]