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- Public speaking
- Interpersonal communication
- Improve your knowledge
For details, visit The Courier-Post on Sunday, Dec. 20, 2020
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For details, visit The Courier-Post on Sunday, Dec. 20, 2020
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For the entire narrative, see The Courier-Post on Sunday, Dec. 13, 2020
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The importance of staying SAFE and HEALTHY…
(From ZipRecruiter.com – The Courier-Post – Dec. 6, 2020)Stay home if you are sick
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From:
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No matter where you are in your business cycle, more and more businesses are hyper focused on driving repeat business. Why? Because it represents a huge revenue stream to top-line sales. But with so many options out there for decision-makers to choose from, how can you ensure that your existing clients will keep coming back for more?
#1 Use A Client’s First Name – Treating each client as a unique individual is the key to good customer service. When you or your customer service team speaks to a client, be sure to address them by name throughout the conversation.
#2 Make GREAT Customer Service A Priority At Your Business – A bad customer service experience will not only affect how a client feels about your business, but it can impact how that client talks to others about your business. With social media becoming an ever-more popular way for customers to vent, one client’s dissatisfaction could mean widespread negative publicity for your company.
#3 Communicate Missed Deadlines – Sometimes, circumstances arise that will cause you to miss a deadline, such as a promised delivery date. In these cases, it is always best to let the client know as soon as possible. While an apology can go a long way, consider offering a discount on the current product/service or a future product/service.
#4 Incorporate Up-Selling And/Or Cross-Selling – Use client requests for products or services as an opportunity to discuss other related products and services your company offers. This is not only a great way to increase sales, but it also shows clients that you have experience and knowledge in other areas that could meet their needs.
#5 Follow Up After An Initial Order Is Placed – When orders are placed, be sure to capture contact information, including name, address, phone number, and e-mail address. Then follow-up immediately with an e-mail or a phone call to thank the client for the business.
#6 Ensure Customer Support Information Is Readily Available – There is nothing more frustrating for a client than not being able to talk to a live person when they have a question. Make your contact information readily available and easily accessible. Display a customer service contact number prominently on your website.
#7 Reduce The Perceived Risk – Clients want to be rest assured that they will receive a high-quality product or service at the best possible price. By offering a guarantee, you will lower the perceived risks and gain your clients’ trust. This ultimately increases the chances of return business.
#8 Assess Your Company’s Performance – Be sure to offer customer surveys to assess the level of your clients’ satisfaction. If survey results shed light on an issue, take the proper steps to resolve the problem quickly.
Executive Summary: A happy client is more likely to become a repeat customer. With this in mind, it’s essential to make good customer service a top priority. Remember, if you are not making your clients happy, your competition will be waiting in the wings to do a better job.
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Check out Larry Litwin’s The Public Relations Practitioner’s Playbook for (all) Strategic Communicators. It is available from Amazon or Authorhouse Publishing.
• Identify
• Segment/Fragment (demographically, psychographically,
geodemographically, behavioristically, benefits)
• Profile
• Rank
– Audience Power Structure
• Elite (Key Communicators)
• Pluralistic or Diffused
• Amorphous/Latent
Audiences are I(S)FPRd as matters of understanding and economics. Public relations practitioners and their clients may have limited
resources. Audiences must be I(S)FPRd to help determine which are
most important and how much time and money will be allocated
trying to reach them to either change, maintain or reinforce behavior. All four steps (I[S]FPR) are imperative to a successful PR plan.
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From ZipRecruiter and The Courier-Post:
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From Dale Carnegie Training Newsletter
By Anita Zinsmeister, President
Dale Carnegie Training of Central and Southern New Jersey
With the holidays right around the corner, they can frequently bring stress from year-end projects, annual reviews, shopping, cooking, and travel plans. In fact, a poll by the American Psychological Association shows that 8 out of 10 people anticipate increased stress over the holidays.
11 Ways To Help You Manage Year-End Stress. 1. Set Attainable Goals – You have to be honest with yourself about your projects and to-do list. Let’s say you have a project due for a client, but you need information from them. To help address the management of something, develop a timetable that manages all action items. 2. Manage Your Budget/Expenses – Holidays can put a lot of stress on your budget due to gifts, luncheons, and dinners. Since holiday bonuses are not a guarantee, you should try to live within your current salary/income. Before spending money you don’t have, you should create a holiday budget. 3. Eat Smart And Sleep Well – Many people have used most of their vacation time, especially at companies that do not allow employees to carry vacation time over to the following year. Additionally, over-committing to holiday events and eating those holiday treats quickly leads to a lack of sleep and weight gain. Combat that trend by eating healthy and finding time to recharge your batteries. 4. Physical Activity – With life getting busy and days feeling shorter, it is easy to not take care of yourself. However, a bit of activity can help you keep extra weight off and reduce stress, even if you only have time for a 15-minute walk during lunch. 5. Better Time Management – We all have things that need to be done by year-end, from holiday shopping, visiting friends to connecting with clients and co-workers. If you want to stay ahead of your stress level, it’s best to address them BEFORE they are due. 6. Address How You Are Feeling – Feeling overwhelmed by the amount of work you need to complete by year-end is natural. Although this feeling is quite common for many of us, it might be helpful if you confide in a family member, friend, or co-worker to unload these feelings. 7. Volunteer Your Time Or Make A Donation – Everyone gets the holiday blues, but helping others is a great way to relieve stress and just feel better. If you find that you and/or your organization has some discretionary funding available, it might be helpful to spend it on a cause that you feel is important. 8. Socialize With Your Co-Workers – Most of your co-workers are probably feeling the holiday stress, too. To combat holiday stress, do something fun like a simple holiday gift exchange or luncheon even if it is over Zoom. 9. Relax – Don’t forget to take some time to yourself and do something relaxing. Are you interested in reading, yoga, or tinkering? Make time for your hobby to help get rid of your stress. 10. Maintain A Sense Of Humor – It’s easy to forget to laugh during the holiday season with so much work to get done and so many things to prepare. Take a laugh break. Look up some holiday jokes on Google and share them with others. 11. Plan Ahead – The holidays are incredibly hectic. However, you can reduce your stress by planning ahead. Instead of simply marking off events such as “family dinner party,” plan out your preparation by scheduling time to “shop for tomorrow’s family dinner party.” Key Points: · The proper planning will go a long way to help reduce your stress. · Limit your food and alcohol intake during the holiday and always make your last few drinks water. · At the end of each day (or the start of one), take some time for reflection. |
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Simply said: Lockdown equals Movement Restrictions (per NPR)
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