Larry's Blog

Entries for the ‘Journalism’ Category

Techniques to Succeed: The 30-3-30 Principle

[To comment:] From Larry’s More ABCs of Strategic Communication (check it out on the website)… Copy should always be prepared using the 30-3-30 principle. Is your copy aimed at the 30-second reader, three-minute reader or the 30-minute reader? To be effective, write for all three audiences. There are nearly 300 Tips and Techniques in both The […]

Henry Clay Eulogy

[To comment:] Read by Larry Litwin on behalf of the Philadelphia Sports Writers Association at Henry Clay’s funeral on July 7. First I’d like to acknowledge your late pastor Reverend Britt Stargell. I miss his advice, counsel and friendship. When I got the call last Saturday, the news of Henry’s passing hit me like […]

Media jobs — They are shifting

[To comment:] From the Associated Press (AP) on April 3, 2017 comes this story: Washington: More than half of the jobs at US newspapers have disappeared since 2001, with a large portion of the losses offset by employment gains at internet firms, government figures showed Monday. The data from the Bureau of Labor Statistics showed […]

AP Stylebook Updates: Singular ‘They’ Now Acceptable

[To comment:] This blog comes from one of my all-time favorites, Grammar Girl: Although the new print edition won’t be out until May 31, 2017, the Associated Press sent out an email update announcing that these changes are effective immediately. By  Mignon Fogarty,  Grammar Girl March 24, 2017 Every year, editors announce big stylebook changes […]

Amazon Marketing — and Litwin is included.

[To comment:] Amazon has stepped up its marketing and has invited me to participate. Check out all of M. Larry Litwin’s books. The reviews are terrific. Thank you everyone. Visit: [To comment:] [ buying generic cialis | viagra how it works | purchasing cialis | buy real cialis | where can i buy […]

From a frustrated (former) broadcast journalist

[To comment:] Two questions I have because I’ve yet to hear a journalist (on- or off-the-record) ask Sean Spicer or anyone in the White House:   1. If Congress investigates POTUS charge that President Obama tapped his phones, would Mr. Trump, when asked (under oath) reveal his source(s) or will he plead the Fifth? […]