[Questions? larry@larrylitwin.com]

There is much more in Litwin’s The Public relations Practitioner’s Playbook for (all) Strategic Communicators and The ABCs of Strategic Communication. Enjoy.

Hashtag – The # symbol, called a hashtag (some refer to it as a hash mark),
is used to mark keywords or topics in a tweet. It was created by Twitter® users
as a way to categorize messages – tweets – by keyword. Also,(on-social-networking websites) a word or phrase preceded by a hashtag, used within a
message to identify a keyword or topic of interest  and facilitate a search for it
(e.g. The hashtag #PRPractitioner’sPlaybook is used to help coordinate tweets
about The Public Relations Practitioner’s Playbook for (all) Strategic

[Questions? larry@larrylitwin.com]

3 takeaways from the latest jobs report

[Questions: larry@larrylitwin.com]

For the entire ZipRecruiter story by Julia Pollak, see Courierpostonline Sunday, April 4, 2021.

According to a recent jobs report released by the U.S. Bureau of Labor Statistics, the economy added 379,000 jobs in February, beating expectations.  That is a significant improvement over January, when the economy added only 166,000. It is also about twice the average monthly job gain before the pandemic.

Nevertheless, given that the economy is still down 9.5 million jobs since earlier this year — and 11.9 million jobs below its healthy pre-Covid-19 trend — the job gains should be seen as fairly modest. They do not yet signal a rapid rebound, but rather the slow reawakening if the labor market after the Covid-19 winter.

Here are some key takeaways from the report.

1. The leisure and hospitality sector is finally reviving

2. Very few workers returned to the labor market

3. State and local government education was the weak point of the report

Again, get the full story in the April 4, 2021 edition of Courierpostonline.com

[Questions: larry@larrylitwin.com]

4 things a resume must include

[Questions: larry@larrylitwin.com]

For the entire ZipRecruiter, see Courierpostonline  Sunday, March 21, 2021

There are many opinions on what information you should and shouldn’t include on your resume. But there are certain basics that must be there. Here is the good news: You already have all the answers to this test. These are the big four.

1. Contact information

2. Work experience

3. Education

4. Skills

[Questions: larry@larrylitwin.com]

Resumes — Getting better results on search sites

[Questions? larry@larrylitwin.com]

(The following comes fro ZipRecruiter.com and Courier-Post on Sunday, Feb. 28, 2021)

Here’s a stat you may not know: More than 75% of resumes submitted online are read by a robot before they are ever seen by a human. IF they are ever seen by a human.

That’s because most employers use Applicant Tracking Systems, a type of artificial intelligence that parses resumes to find what they consider to be the most qualified candidates.

At ZipRecruiter, we use that technology, so we know what works and what doesn’t when it comes to creating a resume that can get your application past these robots and into the hands of a human recruiter.

  1. Use a plain, boring template

Conventional wisdom may say that your resume should be eye-catching and exciting, but the truth is that robots aren’t big design fans.

They read from left to right, top to bottom, and only know how to read certain fonts and formats. So use the most boring, straightforward template you can find. Leave out columns, tables, headers, footers, text boxes, logos and nonstandard fonts. Use a “minimalist ATS-friendly” template rather than a designed one to make sure it can be read.

  1. Use generic job titles

Many companies get cute with their internal job titles: sandwich artists, teammates, crewmembers. Robots aren’t really interested in cute. But they do love a perfect match, which is why you should write your past job titles on your resume using generic terms that everyone understands. A good way to do this is by going to a job site and finding job descriptions that match your current role. Of course, be careful not to inflate or change your role into something that’s not representative of your work.

  1. Write like a caveman

Be succinct about the work you did. The resume parsers will pull applicable snippets of your resume to pass on to recruiters, so you want those pieces to be simple and easy to follow.

Instead of writing something like “Answered, transferred, conferenced and forwarded audio communications for over 24 incoming and outgoing exchanges,” simply say “Answered and redirected company’s 25 phone lines.”

  1. Use numbers

Rather than just listing the tasks you performed, use numbers to capture the scale of your accomplishments. It goes a long way in showing that you’re a results-orientated employee who can deliver.

  1. List your skills

Make sure you include your skills and any training or certifications you’ve received. And be as specific as possible. At this point, everyone has experience with Microsoft Office. But if you give examples of the experience you have, such as “Microsoft Excel revenue model building,” that will go a lot farther in making you stand out. It can also be helpful to list the number of years of experience you have with each of your skills.

[Questions? larry@larrylitwin.com]

5 Ways A Disengaged Employee Will Cost Your Business Money

[Questions? larry@larrylitwin.com]

While Less Than A Third Of Employees Are Engaged, Some Groups Of Employees Are More Engaged Than Others.

  • Engagement levels appear to increase during the first 5 years of employment
  • Executives (VP and Higher) and medical workers are the most highly engaged group of employees
  • Employees in education, social work, and sales are the least engaged
  • Employees ages 50-60 are the least likely to be engaged
  • 26% of part-time workers are engaged vs. 31% of full time workers
  • 45% of managers and supervisors are engaged, only 23% of all other level workers are engaged

5 Ways A Disengaged Employee Will Cost Your Business Money.

#1: Impact On A Co-Worker(s) – Negativity is contagious, and your disengaged employee has the potential to “infect” his or her coworkers. This has an overall negative impact on team morale and productivity.

#2: Their Performance While On Company Time – As you know, time is valuable. The disengaged employee makes poor use of his or her time, costing the company money. Often times you will find a disengaged person on their cell phone and/or surfing the Internet.

#3: Poor Customer Service – Your employees should be cheerleaders for your business and seek to make the same out of customers. However, a disengaged employee has no enthusiasm to pass on to customers.

#4: Poor Job Productivity And Performance – A disengaged employee is not motivated to meet goals or go the extra mile when it comes to getting work done. Additionally, an employee without sympathy may dodge phone calls, e-mails, and other responsibilities.

#5: Lack Of Quality In Their Work – A disengaged employee has little motivation to produce quality results. He or she may struggle with deadlines and will not seek out responsibilities or leadership roles. By contrast, an engaged workforce wants to do what is best for the company. They are generally more creative and innovative and feel loyal and emotionally connected to their work environment.

Executive Summary: Our research has revealed that although there are many factors that affect an employee’s engagement, it really comes down to three core areas:

  • Someone’s relationship with his or her immediate supervisor.
  • Senior management’s ability to lead the company and communicate its goals.
  • Organizational pride; the vision of the organization and/or a company’s corporate social responsibility.

P.S. Disengaged employees cost companies $11 billion annually according to the Bureau of National Affairs!

[Questions? larry@larrylitwin.com]

7 Tips To Help Your Staff Feel More Valued

Tip #1: Reward Them – It may seem obvious, but if someone is going above and beyond their job, do not forget to reward them. Whether through simple praise, offering them more challenging work, or giving them that long-anticipated raise or promotion, it is important to show them that you appreciate what they do. And do not wait for yearly promotions. It is better to express your appreciation sooner than later, so your employee knows that they are being noticed; it might encourage them to work even harder!
Tip #2: Lend An Ear – People want to be heard, so to make them feel appreciated, make sure you spend time really listening. This means that you are giving the person who is speaking your full attention, including eye contact, and acknowledging them.
Tip #3: Remember Names – People are always impressed when you remember their names. Greeting a person by name with a smile makes a huge positive impression. People might not remember what you said or did, but they will remember how you made them feel.
Tip #4: Be Gracious – As small as it might seem, saying thank you really does help your staff feel more appreciated. Be specific about what you are acknowledging them for, and make sure that you are sincere so that your “thanks” are taken seriously. This will make people feel good and encourage them to do just as well, or better, in the future.

Tip #5: Stay Away From The “Three Cs” – Do not criticize, condemn, or complain. Avoid being negative when interacting with co-workers or direct reports; there are many effective ways to deal with people and gain results without criticizing or condemning others and

 complaining about them or a situation.
Tip #6: Show A Positive Attitude – When you speak about other people, always try to be positive. Although this may not be easy all of the time, it will always work in your favor if you are fair when assessing other people. Secondly, it will be a positive reflection on you too.
Tip #7: Build On Someone’s Natural Talent – Everyone has some quality or skill that makes him or her important and valuable to an organization. Recognize someone’s talent in a proactive manner by catching him or her doing something positive such as producing a great result on a project, delighting a customer, looking for ways to cut costs, or to become more efficient. Doing this will encourage a person to keep using this skill and will contribute to self-confidence and an overall feeling of being appreciated.
Executive Summary: People who feel appreciated tend to “go the extra mile” for you and will be more loyal to the organization. Additionally, it fosters a more positive work environment that is crucial for anyone’s growth professionally and personally.

Do These Five Things to Improve Your Resume Right Now


From ZipRecruiter on Sunday – Jan. 24, 2021 by Kat Boogaard (ZipRecruiter.com)

If you’re like most people, you hear the word “resume” and let out an exhausted groan. I totally get it—resumes can be a pain.

Condensing all of your skills and professional experience into a document that’s incredibly scannable and easy to read—without 0.2 margins and size 6 font? Well, let’s just say it’s a challenge.

However, the key is to not get overwhelmed by your document. How? Well, try getting everything out on paper, and then work on polishing it up. That’s much easier than trying to make each line perfect right from the start.

Are you already to the polishing step? Great—the hardest part is over! So, here are five quick things you can do to improve your resume right now.

1. Remove Irrelevant Information

Since you spent your time essentially dumping all of your information onto those pages, it’s time to weed through and get rid of all of that stuff that truly doesn’t matter. Ideally, you’d like your resume to be one page—meaning you don’t have extra real estate to waste on pointless and irrelevant information.

Your high school extracurricular activities? Get rid of them. That line about your GPA? Delete it. That classic phrase that goes something like, “References available upon request”? Hit the backspace key. Most hiring managers assume that you’ll have references to offer if you’re asked—so there’s no point in wasting page space on that filler line.

You want every single line of your resume to be powerful. So, get rid of anything that doesn’t make you seem like an impressive and qualified candidate. Your resume doesn’t need to detail your entire life story—it just needs to showcase your professional highlights.

2. Check for Quantifiable Achievements

It’s all too easy to fill your resume with all sorts of buzzwords that hold very little meaning. And, I won’t even deny that those keywords are important.

However, you don’t want your resume to be all fluff and no substance. This is why it’s important to include several quantifiable achievements. So, comb back through your document and look for places where you can add some hard facts and statistics.

Instead of saying something soft and vague like, “Worked as a core member of the sales team,” you’ll want to state something more powerful like, “Grew sales by 25% in the first quarter.” Including those numbers makes the statement much more impactful by proving you not only know how to talk the talk—you can also walk the walk.

3. Tailor It

I hate to sound like a total wet blanket, but it’s imperative that you tailor your resume for every single position that you apply for. Yes, I know it’s a total pain to adjust a document that you’ve already spent so much time on. But, if you’re aiming to seem like the most qualified candidate for the position, then you need to make sure that your resume highlights exactly what the hiring manager is seeking.

This process doesn’t need to be anything overly complicated. Start by taking a look at the description of the specific job you’re applying for and pull out keywords and the most important skills they’re searching for. Then, take a look at your own resume. Make sure that those keywords are included in your own document. And, those skills? If they’re things you actually possess, then you need to make sure that they’re adequately emphasized in your document. Highlight them in our “key skills” section, and move any related bulletpoints toward the top of each job description so that they’re spotted first.

These changes seem small—and, in reality, they are! But, they can have a big impact on where your resume ends up in the pile.

4. Do the “Skim Test”

When you spend so much time agonizing over your resume, you’d love to think that hiring managers spend hours admiring each and every bullet point and sentence. However, that’s not the case. In fact, the average hiring manager spends just six seconds scanning your resume before deciding which pile you should be put in.

Needless to say, you need to make sure your resume not only incredibly easy to read—but easy to skim. Ensure that your name and contact information are in big, bold letters at the top of the document. Next, scan through to confirm that your eyes easily catch on your past employers and job titles. Finally, continue scanning your document to make sure that you can easily spot your education and special skills sections.

These are important portions that nearly every hiring manager will glance for. And, if they aren’t easy to spot within those six seconds? Well, you’re bound to head straight to the wastebasket.

5. Proofread

You might think your resume is flawless—but you’d be shocked at how many different typos and errors your eyes are completely skipping over. When you’ve spent so much time on a document, you become too close to it to pick up on those things. For some reason, your brain sees what it wants to.

So, you need to go through your resume several times to make sure you’ve addressed all of those pesky slipups. My favorite tip? Read your resume backwards. Reading in such an unnatural way forces you to focus on each word—making you that much more likely to catch those embarrassing blunders.

There you have it! Five ways to polish up your resume. And, now that we’ve broken it down, it doesn’t seem that overwhelming, right? So, go ahead! Open up that document and get started. You’ll be glad you did it!


Stand out in your job search

[Questions? larry@larrylitwin.com]

From ZipRecruiter/CourierPost online on Feb. 7, 2021

  1. Get personal
  2. Improve your documents
  3. Go above and beyond.
  4. Polish your social media presence
  5. Follow up                                                                                                                                                                                                                                                                                                                           [Questions? larry@larrylitwin.com]

First day of week checklist

[Questions? larry@larrylitwin.com]

From ZipRecruiter/CourierPost online on Jan. 31, 2021

  1. Take care of yourself
  2. Dress intentionally
  3. Get to work on time
  4. Prepare to ask questions (but know when to listen)
  5. Prepare an elevator “pitch”/speech
  6. Be friendly
  7. Assess the social landscape
  8. Be positive

[Questions? larry@larrylitwin.com]