[To comment: larry at larrylitwin dot com]
We are excited to continue carrying information from the newest edition of The PR Playbook available from www larry litwin dot com and elsewhere. We will try to include some of the latest in each week’s blog. This week’s topic follows last week’s on “crisis communication.”
Successful Crisis PR Depends On Planning And The Practitioner’s Mindset. Needed Are:
• A strategic communication process in place.
• Support from senior management.
• Communication with the chief PR officer or someone with direct access to senior management.
• Good relations and credibility with the news media.
• Effective internal communication.
• Strong peer relations, especially with attorneys.
• Ability to “fly the plane” so to speak.
Source: C. Fernando Vivanco, Boeing Airline, and Kathleen L. Lewton, Fleishman-Hillard, Inc.
[To comment: larry at larrylitwin dot com]