[To comment: larry at larry litwin dot com]
This is Tip 178 from The ABCs of Strategic Communication. Check it out on www dot larry litwin dot com.
1. Always be prepared – Audiences quickly detect lack of
preparation.
2. Make others comfortable – If you are comfortable, your audience
will be, too. Comfort, on your part as the sender, exudes
confidence.
3. Be committed – Commitment is crucial. Audiences can detect
lack of commitment or sincerity.
4. Be interesting – An interested audience is more apt to receive
your message as it was intended to be received.
Roger Ailes and John Kraushar – Authors – You Are The Message
[To comment: larry at larry litwin dot com]