Larry's Blog

Entries for June, 2014

ABCs of Strategic Public Relations

[To comment: larry at larry litwin dot com] This week’s blog comes from The ABCs of Strategic Communication (AuthorHouse – 2008), which contains 7,000 strategic communication definitions plus 282 Tips and Techniques. • Anticipate = For every public relations action there is a reaction. Explore all possible reactions in advance. Successful practitioners are never surprised. • Be Prepared = For that first […]

Staying positive: Smile

[To comment: larry at larry litwin dot dot com] This week’s blog comes from The ABCs of Strategic Communication (AuthorHouse – 2008), which contains 7,000 strategic communication definitions plus 282 Tips and Techniques. We all know we should appreciate who we are and what we have. But sometimes it’s so much easier for many of us to believe the negative things […]

Do you realize YOUR impact on society?

[To comment: larry at larry litwin dot com]   This blog is not as self serving as it might appear. Last week, Rowan University — where I spent 42 years as a part-time and full-time instructor and eventually associate professor — sent me student nominations to the University’s Faculty Wall of Fame. I was inducted […]

3-Minute Drill

[To comment: larry at larry litwin dot com] Strategic communication guru Jim Lukaszewski, ABC, APR, Fellow PRSA, CCEP – www.e911.com (created in 1998) is the “father of the Three Minute Drill.” I live by it. Details may be found in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators (Play 6-10). The Three-minute Drill is […]

6 Resourceful Tips To Consider Before Making Layoffs

Dale Carnegie e-Newsletter [To comment: larry at larry litwin dot com]   Dale Carnegie e-Newsletter By Anita Zinsmeister, President of Dale Carnegie® Training of Central & Southern New Jersey     6 Resourceful Tips To ConsiderBefore Making Layoffs Word count for this issue: 645 Approximate time to read: About 2.6 minutes @ 250 words per minute If your […]