[To comment: larry at larrylitwin dot com]
This and nearly 300 other Tips and Techniques are in the new More ABCs of Strategic Communication – AuthorHouse, July 2015 – just published. Email Larry for details.
1. Make sure the information is newsworthy.
2. Tell the audience that the information is intended for them and why they should continue to read it.
3. Start with a brief description of the news, then distinguish who announced it, and not the other way around.
4. Ask yourself,”How are people going to relate to this and will they be able to connect?”
5. Make sure the first 10 words of your release are effective, as they are the most important.
6. Avoid excessive use of adjectives and fancy language.
7. Deal with the facts.
8. Provide as much contact information as possible: Individual to contact, address, phone (fax), email,website (address).
9. Make sure you wait until you have something with enough substance to issue a release.
10.Make it as easy as possible for media representatives to do their jobs.
[To comment: larry at larrylitwin dot com]