[To comment: larry at larry litwin dot com]
This is Tip No. 9 in Larry Litwin’s “More ABCs of Strategic Communication: available on www dot larrylitwin dot com.
So many people flock to the Web that if your Web site is not user-friendly you may be sending potential clients elsewhere.
Here are some hints to assure your Web site is right for business:
• Can visitors find information easily?
• Is the navigation clear and consistent throughout the site?
• Can visitors easily find your contact information?
• Do the pages load quickly on a standard modem connection?Many users still have dial-up service.
• Are the most important elements of your site visible without scrolling up and down or side to side on computer monitors set to the 600 X 800 resolution size?
• Does the site look good and work with Netscape® and Internet Explorer® browsers?
• Can the visitor identify what your business does or what products you sell? Research is clear, frustrated visitors leave difficult to navigate sites and may not return.
[To comment: larry at larry litwin dot com]