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Steps to Good Health [facebook.com/groups/STGH1] offers these four steps:
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Courier Phan memories_ Good call 042311
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With Rowan University’s graduate comprehensive exams coming up this week, here is information vital to pubic relations practitioners when it comes to political and advocacy advertising. [To comment: larry@larrylitwin.com]
IssueAdvocacyAds – These ads try to influence public perceptions of proposals being debated in Congress or state legislatures, often by putting public pressure on lawmakers. Like political ads that aim to defeat or elect a candidate, for the most part, issue ads are not regulated. Sponsors are neither subject to spending limits, nor must they disclose sources of funding.
Political Advertising – The purpose of political ads is to persuade people to vote for a candidate, or in some cases, an issue. While the Federal Trade Commission, Federal Communications Commission and Federal Election Commission view political ads liberally when it comes to “truth in advertising” and “deceptive” practices, there are certain guidelines that must be followed:
• Political advertising does not have to adhere to truth in advertising as other types of ads do. They may use deception and misleading information (PR Play 11-21) in “The Public Relations Practitioner’s Playbook.”
• If a printed piece is mailed, the name and address of the candidate or representative must be on the ad.
• All printed pieces, brochures, fliers, and newspaper and magazine ads must indicate who is paying for them.
• Radio commercials must contain the candidate’s voice and television commercials must show the candidate’s face (even a still shot). They must also state who is paying for the commercial.
• Candidates for federal office must disclaim their radio and television ad – either at the beginning or end – stating their name and saying “I approve this message.” On TV, they must be shown saying it.
• Generally, both print and electronic media charge the lowest rate on a rate card for a section or page in the newspaper or magazine, or “day part” in radio or TV. (Congress is considering legislation related to political pricing charged by TV stations.)
• As a safety precaution, most media outlets require that payment is made at the time ads are placed.
[To comment: larry@larrylitwin.com]
Recently, Rodale’s editors blogged, and received many comments and tips, at rodale.com/plastic-free. One way to begin the wean is to start amassing all the plastic you can in a week. Analyze it. There’s probably a lot of packaging you could eliminate.
Some tips:
Send your suggestions to larry@larrylitwin.com. We’ll post a follow up blog.
[To comment: larry@larrylitwin.com] For PSWA: www.pswa.org
PSWA Dinner
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| The Public is Invited to Philly Sports Writers’ BanquetPosted: 30 Dec 2010 07:33 PM PST [To comment: larry@larrylitwin.com]
Dear Sports Fans – Tickets are still available for the Philadelphia Sports Writers Association’s 107th annual sports awards dinner, which will be held Monday, January 31, 2011, at the Crowne Plaza hotel on Route 70 in Cherry Hill. Click here to purchase tickets online. Below are some clips from recent press releases about the dinner. Phil’s ace Roy Halladay named Pro Athlete of the Year Halladay, who also won a Cy Young with the Toronto Blue Jays in 2003, led the Phillies to the best regular season record in major league baseball in 2010 by going 21-10 with a 2.44 ERA and 219 strikeouts. Former Eagle Bill Bergey named Living Legend Bergey, who was acquired in a trade with Cincinnati , was voted into the Pro Bowl in four of his seven seasons in Philadelphia . He played here as a middle linebacker from 1974 to 1980 with his last game coming in that year’s Super Bowl against Oakland. Ian Laperriere will accept Flyers’ Team of Year award After upsetting the No. 2 seed New Jersey Devils in the first round, they found themselves down three games to none in the Eastern Conference semifinals against the Boston Bruins. They forced a seventh game in Boston, and after trailing 3-0, pulled off the biggest comeback in franchise history, winning the game – and the series – 4-3. They are now only one of three teams to win a playoff series after trailing 3-0. Tickets for the dinner at $95 apiece are available online by clicking here. Fans can also friend PSWA on Facebook. Thank you, Robbie Kenney |
| ‘Flyin’ Hawaiian’ Earns PSWA’s Humanitarian AwardPosted: 30 Dec 2010 07:21 PM PST
Shane Victorino of the Phillies, the “Flyin’ Hawaiian,” has soared to new heights this year, landing the 2010 Humanitarian of the Year award given by the Philadelphia Sports Writers Association. The centerfielder will be in Cherry Hill, NJ to receive his award at the PSWA’s 107th annual banquet on January 31, 2011 at the Crowne Plaza Hotel on Route 70. Tickets are available to the public. The former All-Star and his wife Melissa have created the Shane Victorino Foundation to promote opportunities for youth in Philadelphia and Hawaii by engaging in projects which provide children with educational, recreational and wellness programs. Beneficiaries of the 2010 Shane Victorino Foundation Celebrity Dinner & Golf Classic in Maui include the Waipio Little League program, the Boys & Girls Clubs of Maui and St. Anthony’s School Shane Victorino Scholarship Fund. Through a $900,000 pledge to the Boys & Girls Clubs of Philadelphia, the Foundation’s first effort in Philadelphia will be to renovate the Nicetown Club, located in one of the most impoverished, economically challenged areas of the city, with no positive after-school options for neighborhood youth. Shane was also honored recently with the Phillies’ Roberto Clemente Award, the 2010 Phillies Charities Community Service Award and named the prestigious Union League’s Sportsman of the Year. Previously, he was honored with the 2009 Phi Delta Theta International Lou Gehrig Memorial Award given annually to the MLB player who best exemplifies the giving character of Hall of Famer Lou Gehrig. Shane is also a member of the Philadelphia Action Team, a national young volunteer initiative by the MLB Trust and Volunteers of America and is featured in a national ad campaign promoting volunteerism. On the field, Victorino recently finished his sixth season with the Phillies and became one of nine National League players to win 2010 Rawlings Gold Glove Awards, his third Gold Glove Award in as many years. Victorino posted a .995 fielding percentage, committing only two errors in 373 total chances. He finished tied for the NL lead in outfield assists with 11, first among all National League center fielders, and ranked second in double plays (4). Victorino is now the sixth Phillie to have won at least three Gold Glove Awards, joining Mike Schmidt (10), Garry Maddox (8), Manny Trillo (3), Scott Rolen (3) and Jimmy Rollins (3). The “Flyin’ Hawaiian” will join other Phillies personnel – teammate Roy Halladay (2010 Pro Athlete of the Year), general manager Ruben Amaro Junior and manager Charlie Manuel – at the PSWA’s head table. Other announced honorees include Bill Bergey, the former Eagles great selected as Living Legend; and the 2010 Philadelphia Flyers, selected as 2010 Team of the Year. The award will be accepted by popular Flyers right winger Ian Laperriere. Other awards, including Amateur Athlete of the Year, Good Guy Athlete, Native Son and Outstanding Penn Relays collegiate performer, will be announced soon. The most coveted award, the Most Courageous, is kept secret until the night of the dinner. The Philadelphia Sports Writers Association was founded on May 12, 1904, and the first of what would become an annual Awards Dinner was held Feb. 15, 1905. Tickets for the dinner are $95 apiece and can be purchased online by clicking here. Fans can also friend PSWA on Facebook. |
Gannett’s Courier-Post ran the following weather tips for those of us affaceted by today’s snow storm. Be careful out there. [To comment: larry@larrylitwin.com]
Here are tips on coping with winter weather:
Road conditions
Check on road conditions by going to the state Department of Transportation’s website for up-to-date traffic information and images from live traffic cameras. Go to www.state.nj.us /transportation and click on Commuter Information and then click on Real Time Traffic information.
You can also visit www.nws.noaa.gov for up-to-date weather information.
Driving safety
Keep an emergency kit in your trunk in case your car breaks down. The kit should include: a snow shovel, ice scraper, jumper cables, tools, flashlight with fresh batteries, paper towels or rags, bag of rock salt or cat litter for added traction, blanket, warm clothes, gloves, bottled water and food, extra washer fluid, oil and antifreeze.
Keep your car’s gas tank full for emergency use and to keep the fuel line from freezing.
Let someone know your destination, your route and when you expect to arrive. If your car gets stuck along the way, help can be sent along your predetermined route.
If you get stuck in your car:
— Stay with your car. Do not try to walk to safety.
— Tie a brightly colored cloth (preferably red) to the antenna for rescuers to see.
— Start the car and use the heater for about 10 minutes every hour. Keep the exhaust pipe clear so fumes won’t back up in the car.
— Leave the overhead light on when the engine is running so you can be seen.
— As you sit, keep moving your arms and legs to keep blood circulating and to stay warm.
— Keep one window away from the blowing wind slightly open to let in air.
Home safety
Keep an emergency kit at home. The kit should include: several days’ worth of food that needs no cooking or refrigeration, such as bread, crackers, cereal, canned foods and dried food, baby food and formula, bottled water (five gallons per person) in case your pipes freeze or rupture, any medicine you may need, portable radio and flashlights with fresh batteries.
Important numbers for Southern New Jersey. Check in your local area.
New Jersey Transit: (800) 772-2222
PATCO Hi-Speedline: (856) 772-6900
Atlantic City Electric: (800) 833-7476
PSE&G: (800) 436-7734
[To comment: larry@larrylitwin.com]
Even in the National Hockey League, they don’t come much tougher than Ian Laperriere.
The Philadelphia Flyers’ forward is sidelined indefinitely with “post concussion syndrome.” To keep “Lappy” off the ice … well, it’s just not easy.
In the first round of last year’s NHL playoffs, Laperriere through himself in front of a shot and took the puck square in his face. He suffered a concussion and a brain contusion, to go along with a broken nose. He required almost 70 stitches in his face, and was expected to miss the rest of the playoffs.
But for one of the toughest men to ever lace ‘em up in the NHL, missing the Flyers’ inspired playoff run was not an option. He returned to action in the Conference Finals against Montreal.
Laperriere isn’t on the ice right now, but he will be on the dais for the Philadelphia Sports Writers Association’s 107th annual Awards Dinner, 6:30 p.m. Monday, January 31, 2011. For tickets, visit www.pswa.org.
Below is an excerpt of David Hale’s story in the Dec. 16, 2010 “Courier-Post.”
In it, Cliff Lee’s wife, Kristin, made use of a popular strategic communication tactic depended on by many strategic communicators: The “Force Field (Conflict) Analysis” – (see it in Chapter 15 of “The Public Relations Practitioner’s Playbook). If it weren’t for that “Force Field,” there is a good chance Lee would be a Ranger – or worse – a dreaded Yankee.
Here is the excerpt [Scroll down below picture].
For Hale’s full story, go to the “Courier-Post” website. It carries the full story of Lee’s return to Philadelphia.
http://www.courierpostonline.com/article/20101216/SPORTS01/12160329/ALWAYS-IN-THE-CARDS. [Scroll down below picture]
[To comment: larry@larrylitwin.com]
PHILADELPHIA — There’s a scrap of paper sitting on the kitchen counter in Cliff and Kristin Lee’s house in Arkansas, a scrap that Kristin nearly threw away before leaving for Philadelphia, where her husband was officially announced as the newest member of the Phillies’ starting rotation Wednesday.
Before the paper reached the trash, however, Kristin realized just how important the words on it were. She knew that piece of paper might have been the turning point that led her husband to come back to Philadelphia, to come back to a place they both longed to call home once again.
Of course, that scrap of paper is just part of the story — and the twisted tale of Cliff Lee’s return to the Phillies was filled with more than its share of twists and turns.
Still, it took that scrap of paper to provide the final push.
The night before, when the negotiations still looked bleak, Kristin Lee had trouble sleeping. She knew she wanted Cliff to sign with the Phillies, but she also knew the money wasn’t close to what the Yankees or Rangers had offered.
So when she woke up, she grabbed a piece of paper and began to write. She drew out three columns — one each for reasons to sign with the Phillies, the Yankees and the Rangers. By the time she was done writing, the Phillies’ column dwarfed the other two.
“That morning I was thinking of all those things that were so great about this place, so when we’re trying to figure out what to do I wanted to be able to say, “Hey Cliff, we can’t forget these things,’ ” she said.
Once the deal was done, it didn’t take long before the Lees were reminded all over again of how much they loved Philadelphia.
Flying into the airport, the city was lit up and Kristin Lee was thrilled to be home. At the airport and at dinner, fans came and congratulated the couple on returning to Philadelphia.
It was a most unlikely outcome, but it was the perfect ending for Lee.
“It’s been a whirlwind couple of years for me, and it’s been a fun ride,” Lee said.
“This offseason has been full of unknowns, but it feels great to land back here in Philadelphia.”
Again, full story: http://www.courierpostonline.com/article/20101216/SPORTS01/12160329/ALWAYS-IN-THE-CARDS
[To comment: larry@larrylitwin.com]
[To comment: larry@larrylitwin.com]
Phillies Cy Young Award-winner Roy Halladay, the only pitcher ever to throw a perfect game and no-hitter in the same season, has been named the Philadelphia Sports Writers Association’s Pro Athlete of the Year, it was announced by PSWA president Rich Westcott.
Halladay will be honored at the PSWA’s 107th annual Sports Awards Dinner on Monday, January 31, 2011 at the Crowne Plaza Hotel, on Route 70 in Cherry Hill, N.J. Tickets are available to the public.
Halladay threw a perfect game in Florida on May 29, then tossed a no-hitter against Cincinnati on Oct. 6 in the opener of the National League Division Series. It was only the second post-season no-hitter in history.
Halladay, who also won a Cy Young with the Toronto Blue Jays in 2003, joined Roger Clemens, Randy Johnson, Pedro Martinez, and Gaylord Perry as the only pitchers to earn the awards in both the National and American Leagues.
Halladay led the Phillies to the best regular season record in major league baseball in 2010 by going 21-10 with a 2.44 ERA and 219 strikeouts. He led the National League in wins and topped the major leagues in innings pitched (250 2/3), shutouts (4) and complete games (9).
The Philadelphia Flyers, the 2010 Stanley Cup runner-ups, will be honored as the Team of the Year at the dinner. Other prestigious awards, including Outstanding Professional and Amateur Athlete, Living Legend, Native Son, Humanitarian of the Year, and Good Guy Athlete, among others, will be announced in coming weeks. The most coveted award—Most Courageous—is kept secret until the night of the dinner.
Tickets for the dinner at $95 apiece and can be purchased by clicking here.
Fans can also friend PSWA on Facebook.
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