Crisis Communication: Communicate early and often

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• Contact the media before they
contact you.
• Communicate internally first, then
externally.
• Put the public first.
• Take responsibility.
• Be honest.
• Never say “No comment.”
• Designate a single spokesperson.
• Set up a central information center
(staging area).
• Provide a constant flow of information.
• Be familiar with media needs and
deadlines.
• Monitor news coverage and telephone
inquiries.
• Communicate with key publics.
• Be accessible.

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Mastering the Phone Interview — Take it Seriously…

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…and dress the part — especially if you are facetiming or skyping. The Sunday, March 24 “Courier-Post” in partnership with “careerbuilder.com” urges the interviewee to “be prepared and focused to make the best impression.” Check out previous blogs about going video. As one expert suggests, if on Skpe, “don’t get caught with your pants down.”

Debra Auerbach’s tips include “staying focused, getting energized, checking out your technology before maing the call, make a cheat sheet and dress the part.”

Here is more from Monster Senior Contributing Writer Peter Vogt:

You just got word that you landed a job interview with a company that really interests you — only there’s a slight catch.

You won’t be meeting with your interviewer(s) face to face. Instead, you’ll be taking part in a phone interview, the results of which will determine whether you’re invited to meet with company representatives in person.

Many companies use phone interviews as an initial employment screening technique for a variety of reasons. Because they’re generally brief, phone interviews save companies time. They also serve as a more realistic screening alternative for cases in which companies are considering out-of-town (or out-of-state and foreign) candidates.

So the chances are pretty good that, at some point in your job hunt, you’ll be asked to participate in a 20- to 30-minute phone interview with either one person or several people on the other end of the line. In many ways, the way you prepare for a phone interview isn’t all that different from the way you’d get ready for a face-to-face interview — save for a few slight additions to and modifications of your list of preparation tasks.

Here’s what to do:

  • Treat the phone interview seriously, just as you would a face-to-face interview.
  • Have your resume and cover letter in front of you.
  • Make a cheat sheet.
  • Get a high-quality phone.
  • Shower, groom and dress up (at least a little).
  • Stand up, or at least sit up straight at a table or desk.

A phone interview seems so informal on the surface that it can be easy to fall into the trap of “phoning it in” — i.e., not preparing for it as well as you would for an in-person interview. Don’t get caught with your guard down. Be sure to research the company, study the job description, and practice your responses to anticipated questions, just as you would for any other interview.

You’ll almost certainly be asked about some of the information that appears on these documents. You might also want to have in front of you any supporting materials that relate to information in your resume and cover letter, like documents you’ve designed or written, a portfolio of your various projects, or the written position description from your key internship.

Jot down a few notes about the most critical points you want to make with your interviewer(s). Are there certain skills and experiences you want to emphasize? Do you have certain interests or passions you want your interviewer(s) to know about and understand? Be sure these pieces of information appear on your crib sheet. Then touch on them during the interview, even if your only chance to do so is at the end of the session when the interviewer asks you if you have any questions or anything to add.

This isn’t the time to use a cellphone that cuts in and out, or a cheaply made phone that makes it difficult for you and your interviewer(s) to hear and understand each other.

Odd advice? Perhaps. But focusing on your appearance, just as you would for a normal interview, will put you in the right frame of mind from a psychological standpoint. You won’t do as well in your phone

interview if you’re lying in bed, for example, or if you’re draped over your couch in your pajamas.

Again, there’s a psychological, frame-of-mind aspect to consider here. But on a more tangible level, research has shown that you project yourself better when you’re standing up, and you’ll feel more knowledgeable and confident.

Phone interviews can be tricky, especially since you aren’t able to read your interviewers’ nonverbal cues like facial expressions and body language during the session — a big difference from the typical interview. But if you prepare well for your phone interview, you won’t need to read anyone’s nonverbals to gauge your performance. You’ll know for sure how you’ve done because you’ll be invited to a face-to-face interview, where you’ll have yet another opportunity to prove you’re the best person for the job.

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More Interview Prep: Top questions for interviews

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Variations of these questions are most likely to be asked during a job interview, according to ‘Monster.com’ and Gannett News Service.

Do not hesitate to visit www.larrylitwin.com>student resources.handouts for many more interview and resume tips.

  • What are your goals?
  • What are your weaknesses?
  • Why did you leave your last job?
  • What was your greatest take-away from your internship?
  • If you are working, when were you most satisfied with your job?
  • From what you’ve learned about this company from your research, what can you do for us that other candidates might not?
  • What are the positive things your boss would say about you?
  • If you were having a dinner party and could invite three famous people plus two others (not so famous), who would they be and why?

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Resume guide: 3 tips from ‘Marketplace.com’ to make your resume standout

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Interview with Paddy Hirsch

Marketplace Morning Report for Wednesday, March 6, 2013

Link to podcast is below:

http://www.marketplace.org/topics/your-money/money-matters/resume-guide-3-tips-make-your-cv-standout

On Friday, the Labor Department will report its latest monthly jobs report, which will reveal how many jobs were added in February and whether the unemployment rate budged from 7.9 percent.

If you are hitting the job market, the one thing you’ll need is a good resume. But how do you get yours to the top of the heap?

Paddy Hirsch, senior producer of personal finance at Marketplace, has these tips:

1. Create two resumes, a search-engine-optimized (SEO) version and a regular version. If you are applying through a search engine, such as Monster or Jobscore, a computer completes a first pass of all applicant resumes before a human ever reads them.

2. Make your SEO resume plain and include keywords. Use bold type sparingly. Format everything to the left side of the page. And make sure everything is spelled correctly. Search algorithms tally up the number of keywords in order to evaluate resumes. The easier you can make it for the computer to find keywords, the better.

3. Old resume rules still apply. After you’ve gotten past the computer review, your resume will be read by a human. Make sure it is clearly written, typo-free, and emphasizes relevant work experience.

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Internships become the new job requirement

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While some university programs no longer require internships, students are urged to pursue them. Here is a March 4, 2013 report from: www.marketplace.com. The numbers speak for themselves. This links you to the podcast and story:

http://www.marketplace.org/topics/economy/education/internships-become-new-job-requirement (copy and paste if link is not working properly)

By the time most kids are in high school, they’ve probably heard some career advice along these lines: get into a good college, pick a marketable major, keep those grades up, and you’ll land a good job. But that doesn’t quite cover it anymore.

In a survey out today from Marketplace and The Chronicle of Higher Education, employers said what matters most to them actually happens outside the classroom.

“Internships came back as the most important thing that employers look for when evaluating a recent college graduate,” says Dan Berrett, senior reporter at the Chronicle. “More important than where they went to college, the major they pursued, and even their grade point average.”

Colleges have been listening. This year the State University of New York, or SUNY, system is piloting cooperative education on nine of its campuses. In co-ops, students work in paid jobs with faculty supervision and earn credit toward their degrees.

“Our goal is that all 465,000 students who enroll annually at SUNY have some sort of experiential education experience,” says SUNY chancellor Nancy Zimpher.

Kristin Hayes is one of the first students at Stony Brook University, on Long Island, to do a co-op. She’ll work part-time helping care for disabled adults at a group home run by the non-profit YAI Network. Hayes is a biology major and plans to apply to graduate school to become a physician’s assistant.

“To be a competitive applicant, you really need to have a variety of experience,” she says. “I really wanted to get more experience in the field.”

David Carter wishes he’d followed his professors’ advice to do an internship in college. He graduated two years ago from the University of Massachusetts Lowell, where he studied mechanical engineering. In spite of good grades and a practical major, Carter hasn’t been able to find work.

“If I had done an internship, then I wouldn’t have been sitting on my thumbs the last two years, trying to find a job,” he says.

The numbers back him up. In a recent student survey, the National Association of Colleges and Employers found that 63 percent of paid interns in the class of 2012 had at least one job offer when they graduated. Of those who did no internship, only about 40 percent had an offer.

About the author

Amy Scott is Marketplace’s education correspondent covering the K-12 and higher education beats, as well as general business and economic stories.
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More interview tips — Have YOUR questions, too

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As “CareerBuilder.com writer and blogger Debra Auerbach advises, “When preparing for interviews, many job candidates spend the bulk of their time researching the company and practicing answers to classic interview questions. While both are important, it’s just as essential to prepare some questions of you own.

“Remember, the hiring process is a two-way street, so,” she urges, “ask questions that will help you determine whether the job is right for you — make sure you are entering into an employment situation where you will be set up to succeed.”

Auerbach has seven suggested questions (check out The WorkBuzz.com):

1. What are you seeking in the ideal candidate for this position?

2. Can you give me examples of the types of projects I’d be working on?

3. With whom would I be working most closely?

4. What are the short- and long-term goals for this position?

5. What do you see as the biggest challenge for the person who assumes this role?

6. How did this position become available?

7. What do you like best about working here?

Check out Auerbach’s website.

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Who or whom? Here’s a simple trick

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(From ragan.com — news and ideas for communicators. Sign up for its RSS feed. It is a valuable resource.)

No need for a full semester on grammar; the clue lies in a single letter.

Do you lose sleep over rules of grammar?

I usually don’t, because I was lucky enough to grow up in a household where both parents insisted that I speak correctly all the time. My father was a writer and, frankly, a snob about English. His mother (who died before I was born) was from Oxford, and he spoke with an English accent his entire life, even though he’d never stepped off North American shores.

We were required to pronounce the word tomato, toe-MAW-toe, or get in trouble. Trust me, there were no ain’ts in our house, no sentences without verbs, and no double negatives.

As a result, I can usually count on my ear to guide me, even when I don’t fully understand the grammar rule.

The one exception? Who versus whom. I always have to think really hard about which word to use, even though the grammar isn’t terribly complicated.

I think my hesitation arises because so many people don’t bother using “whom” at all; they just say “who.” As a result, my ear (and likely yours) has never been exposed to the necessary “training” to make the correct choice.

So, here is the rule: Who is a subject, and whom is an object. If I yell at my son (because he just ate the last cupcake), then I am the subject and my son is the object. The subject of any sentence is the person doing something, and the object is having something done to them.

You use “who” when you are referring to the subject and “whom” when you are referring to the object. How do you figure that out, you ask? Well, the quick trick is to answer the question with either “he” or “him”:

Take: Who/whom were you yelling at? And ask yourself which of the following makes more sense:

I was yelling at him.

I was yelling at he.

Clearly the first choice makes more sense. Him. And because “him” ends with an M, you need to use whom (which also ends with an M.)

Let’s try another example: Who/whom won the Pulitzer Prize for fiction in 2012? Now ask yourself, would you say:

S/he won the Pulitzer Prize for fiction in 2012.

Or,

Her/him won the Pulitzer Prize for fiction in 2012.

Clearly, the first choice makes more sense, so “who” is the correct word.

Actually, that was a trick question. No one won the Pulitzer for fiction in 2012. The judges declined to award a prize that year.

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5 key traits of a successful PR professional

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This story first appeared on PR Daily in February 2012. 
To be successful in the world of modern public relations, there are certain essential characteristics that one must possess to fight adversity, capitalize on opportunities, maintain a positive image, encourage word of mouth, and build strategy.

While drafting this post, I jotted down 17 must-have characteristics. But I whittled the list down to these top five:

Thick skin. This is definitely not a profession for the timid or faint of heart. Modern PR pros need to develop the ability to withstand personal and brand criticism, and not be easily offended.

Resiliency. You are going to get knocked to the mat quite often, how quickly you can recover from and adjust to misfortune or change often acts as the barometer of your personal and brand image. Since you are most likely the face of your brand or provide counsel to those that are, developing or coaching resiliency is a key characteristic of a PR pro.

Attention to detail. Digital communication has placed brands on the slide and under the microscope requiring meticulous review and careful planning of all communication to media and the community. An infinitesimal error can be magnified 1,000-times and although few expect perfection, egregious errors, especially on first impressions, can shift the tides of sentiment from positive to negative.

Creativity. To say in today’s society that consumers are inundated with content and journalists receive a deluge of pitches daily is a radical understatement. Often, what tends to resonate best is creativity born of ideas outside the norm. Learn to be creative.

Relationship builder. In PR, relationships are everything. The core of our profession is the ability to build rapport and bridge communication chasms through quality conversations that build strong relationships. What characteristics would you add to the list?

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Ragen’s PR daily says ‘Stop the madness! Rules for using the exclamation point’

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You too may subscribe to this RSS feed. Go for it at:

http://www.prdaily.com/Main/Articles/13860.aspx#

A recent study reported on PR Daily found that “43 percent of online daters consider bad grammar a ‘major’ turnoff.”

So I think it’s safe to say that bad grammar can affect relationships. And so can punctuation. Does anyone remember the “Seinfeld” episode in which Elaine breaks up with her boyfriend over his failure to use an exclamation point?

In case you missed it, Elaine’s boyfriend had written down some phone messages, one of which said that her friend had baby. Elaine found it “curious” that he didn’t think someone having a baby warranted an exclamation point.

“Maybe I don’t use my exclamation points as haphazardly as you do,” he quips.

When Elaine later tells Jerry about the break up, he responds: “It’s an exclamation point! It’s a line with a dot under it!”

RELATED: A punctuation mark for the mildly enthused

Oh, no, no, no, Jerry, an exclamation point is so much more than just a line with a dot under it. It is one of the most exploited, abused, overused, and misused punctuation marks in the English language. I can’t count how many times I see an exclamation point after the most mundane statements.

“Thank you for setting up your account with us!” 

“Your order has shipped!” 

“Laura!” 

“I’ll see you at the conference!” 

Why all the emphasis? Does anyone remember what we were taught in grade school? “If everything is emphasized, nothing is.” And this is exactly what our style guides tell us.

From the Associated Press Stylebook:

“Emphatic expressions: Use the mark to express a high degree of surprise, incredulity or other strong emotion.

“Avoid overuse: Use a comma after mild interjections. End mildly exclamatory sentences with a period.”

Likewise, from The Chicago Manual of Style:

“Use of the exclamation point. An exclamation point (which should be used sparingly to be effective) marks an outcry or an emphatic or ironic comment.”

The American Medical Association Manual of Style—which I use in my day job as a medical writer—takes an even more conservative approach.

“Exclamation points indicate emotion, an outcry, or a forceful comment. Try to avoid their use except in direct quotations and in rare and special circumstances. They are not appropriate in scientific manuscripts and are more common in less formal articles, such as book reviews, editorials, and informal essays, where added emphasis may be appropriate. If they are used, limit their use to one.”

In the words of novelist Elmore Leonard: “Keep your exclamation points under control. You are allowed no more than two or three per 100,000 words of prose.”

PR Daily readers, care to comment on the use and abuse of this “line with a dot under it”?

http://www.prdaily.com/Main/Articles/13860.aspx#

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The 25 best places to work

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Last week I ran 2013’s most stressful jobs. Today, here’s a look at the 25 Best Places to Work, according to www.forbes.com:

1. Facebook = 4.7/5.0

2. McKinsey&Company = 4.5

3,. Riverbed = 4.5

4. Bain & Company = 4.5

5. MD Anderson Cancer Center = 4.3

6. Google = 4.3

7. Edelman (Public Relations) = 4.3

8. National Instruments = 4.2

9. In-N-Out (Burger) = 4.2

10. The Boston Consulting Group (often referred to during Professor Litwin’s classes) = 4.2

11. careerBuilder = 4.2

12. Southwest = 4.2

13. Chevron = 4.1

14. LinkedIn = 4.1

15. Rackspace Hosting = 4.1

16. Gartner = 4.1

17. Akamai = 4.1

18. Shell = 4.0

19. Workday = 4.0

20. Cummins = 4.0

21. REI = 4.0

22. Salesforce = 4.0

23. Citrix = 4.0

24. Trader Joe’s = 4.0

25. Slalom Consulting = 4.0

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