Larry's Blog

Entries for the ‘PR Trends’ Category

Tips for the Job Hunter

This appeared in “Courier-Post” on Sunday, March 6, 2011. Read Eileen Smith’s full story at http://www.courierpostonline.com/article/20110306/NEWS01/103060347/How-job-seekers-got-hear-yes-?odyssey=tab|topnews|text|FRONTPAGE [To comment: larry@larrylitwin.com] TIPS FOR JOB HUNTING Get the word out and tell people you are looking. Include former colleagues at every place you have ever worked, fellow members in clubs and business groups, former classmates, friends, neighbors and […]

Keep resume clutter free – Part 2

Kaitlin Madden is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz. This piece ran on Sunday Feb. 13. [To comment: larry@larrylitwin.com.] Last week: what NOT to put on your resume. Appropriate resumé length is a pretty consistent subject of debate among human resources professionals. Some will tell you that your […]

Keep resume clutter free – Part 1

Kaitlin Madden is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz. This piece runs on Sunday Feb. 13. [To comment: larry@larrylitwin.com.] Next week: what NOT to put on your resume. Appropriate resumé length is a pretty consistent subject of debate among human resources professionals. Some will tell you that your […]

Arthur Page’s Seven Principles of Public Relations Management

From time to time, I include excerpts from “The Public Relations Practitioner’s Playbook.” To comment: larry@larrylitwin.com. Check out www.larrylitwin.com This week, Larry’s Blog remembers Arthur Page – known as the first corporate public relations practitioner @ AT&T: 1. Tell the truth 2. Prove with action 3. Listen to the customer 4. Manage for tomorrow 5. […]

The Power of Mouse to Mouse

The following article appears in the January-February issue of “School Leader,” New Jersey School Boards Association’s official magazine. Cutting Through the Clutter Using “Word of Mouse” – The Future is NOW By M. Larry Litwin, APR, Fellow PRSA [To comment: larry@larrylitwin] M. Larry Litwin, APR, Fellow PRSA,  is an associate professor of public relations at […]

Lee — Always in the cards — thanks to wife’s PR knowledge

Below is an excerpt of David Hale’s story in the Dec. 16, 2010 “Courier-Post.” In it, Cliff Lee’s wife, Kristin, made use of a popular strategic communication tactic depended on by many strategic communicators: The “Force Field (Conflict) Analysis” – (see it in Chapter 15 of “The Public Relations Practitioner’s Playbook). If it weren’t for […]

Procter & Gamble ends soap opera sponsorship – a must read for Rowan U. and other advertising majors

As Professor Litwin has said in class, so many times: “The future is now and will (probably) change before this class ends.” To comment: larry@larrylitwin.com By DAN SEWELL • Associated Press • December 10, 2010 “As the World Tweets” CINCINNATI — Goodbye, “Guiding Light.” Hello, YouTube. Procter & Gamble Co., whose sponsorship and production of daytime […]

PR Seminar for educators and news media

Delsea Regional High School in Gloucester County, New Jersey hosted a public relations seminar for Gloucester County schools and news media outlets. Here are the notes provided following the successful session. Anyone wanting more information may contact larry@larrylitwin.com. Much of what was discussed is availble in Litwin’s two books available on www.larrylitwin.com, digitally from Amazon […]

“Grow Your Business Through Networking”

On Friday, Nov. 19, Larry Litwin, APR, Fellow PRSA,  participated in the Chamber of Commerce of South Jersey networking workship. The full PowerPoint is available on www.larrylitwin.com under Workshops and PowerPoints. It is No. 15 (scroll down). Here are accompanying notes. To comment: larry@larrylitwin.com 1.  How communication has evolved over the last few decades, including […]

South Jersey Face: M. Larry Litwin

As requested. This appeared on former blog site. Here we go again. It does contain some effective strategic communication techniques: October 4, 2009 You could say M. Larry Litwin wrote the book on public relations. Actually, two really thick books. An associate professor of communication at Rowan University and a former broadcast journalist, Litwin has […]