PR Trends

The Power of Mouse to Mouse

January 30, 2011
PR Trends

The following article appears in the January-February issue of “School Leader,” New Jersey School Boards Association’s official magazine. Cutting Through …Read the Rest

Lee — Always in the cards — thanks to wife’s PR knowledge

December 16, 2010

Below is an excerpt of David Hale’s story in the Dec. 16, 2010 “Courier-Post.” In it, Cliff Lee’s wife, Kristin, …Read the Rest

Procter & Gamble ends soap opera sponsorship – a must read for Rowan U. and other advertising majors

December 10, 2010
PR Trends

As Professor Litwin has said in class, so many times: “The future is now and will (probably) change before this class …Read the Rest

PR Seminar for educators and news media

December 7, 2010
PR Trends

Delsea Regional High School in Gloucester County, New Jersey hosted a public relations seminar for Gloucester County schools and news …Read the Rest

“Grow Your Business Through Networking”

November 21, 2010

On Friday, Nov. 19, Larry Litwin, APR, Fellow PRSA,  participated in the Chamber of Commerce of South Jersey networking workship. …Read the Rest

South Jersey Face: M. Larry Litwin

November 15, 2010
PR Trends

As requested. This appeared on former blog site. Here we go again. It does contain some effective strategic communication techniques: …Read the Rest

Public Relations playbook: some thoughts – Philly AdNews

November 8, 2010
PR Trends

TOOLBOX TOPICS – Reprinted from AdNews – Philly Ad Club – November -December 2010 Public Relations playbook: some thoughts  Every …Read the Rest

Networking – It IS effective

October 24, 2010
PR Trends

Hone your networking skills now. Here’s start from M. Larry Litwin, APR, Fellow PRSA. Networking begins with a firm handshake, …Read the Rest

Ready, Set, Resume

October 10, 2010
PR Trends

By M. Larry Litwin, APR, Fellow PRSA [To comment:]           Timing for a PRomo article about resumes couldn’t be …Read the Rest

Print VS. e-books

September 26, 2010
PR Trends

[Reprinted from Rowan University’s “The Whit” on Sept. 23, 2010. To comment:] E-reading devices may one day replace books …Read the Rest