Larry's Blog

Entries for the ‘PR Trends’ Category

Public Relations playbook: some thoughts – Philly AdNews

TOOLBOX TOPICS – Reprinted from AdNews – Philly Ad Club – November -December 2010 Public Relations playbook: some thoughts  Every now and then seasoned communication professionals need to review the basics. Here are some thoughts from Larry Litwin’s The Public Relations Practitioner’s Playbook (AuthorHouse – 2009)    By M. Larry Litwin, APR, Fellow PRSA Whether […]

Networking – It IS effective

Hone your networking skills now. Here’s start from M. Larry Litwin, APR, Fellow PRSA. Networking begins with a firm handshake, a look into the eyes and exchange of business cards. It is an important step in anyone’s personal [job seeking] plan that could lead to an interview and first “real” job. To comment: larry@larrylitwin.com [ […]

Ready, Set, Resume

By M. Larry Litwin, APR, Fellow PRSA [To comment: larry@larrylitwin.com]           Timing for a PRomo article about resumes couldn’t be better. As the new school year started, the world was celebrating “International Update Your Resume Month.” Who would have thought?           How big a deal is the resume? Recently, on NPR [National Public Radio], experts […]

Print VS. e-books

[Reprinted from Rowan University’s “The Whit” on Sept. 23, 2010. To comment: larry@larrylitwin.com] E-reading devices may one day replace books and textbooks. While the technology is still in its relative infancy, e-books and e-textbooks may soon become institutionalized for college students. According to media industry analyst Simba Information, e-textbooks will account for at least 11 […]

PR is…

Public relations is as simple as a thank-you note and as complicated as a four-color brochure. It’s as specific as writing a news release and as general as sensing community attitudes. It’s as inexpensive as a phone call to an editor or as costly as a full-page advertisement. It’s as direct as a conversation between […]

Meet the PR Pro: Michael Gross

[This is a Philly PRSA blog dated Feb. 16, 2010. To comment: larry@larrylitwin.com] … by Amy Merves, public relations, healthcare, and media professional and PRSA Philly Chapter Publicity/Web site Chair Welcome to “Meet the PR Pro,” a new column designed to highlight professionals in the PRSA Philly chapter through conversations that reveal career paths, industry […]

Key Communicators – It all started at Rowan University

     To comment: larry@larrylitwin.com and check out Billy, Ashley and Eileen’s blogs.        It has been nearly half a century since Rowan University Professor Emeritus Don Bagin coined the term Key Communicator. And while Key Communicators are still an authorized grapevine that delivers facts to a community quickly and honestly, the channels used to get those facts […]

Nice to be remembered

Rowan grad Melissa Matthews, beauty editor of Woman’s Day magazine, writes in the October issue about the best career advice she ever received. “Make sure everything you do is open, honest, thorough and valid. I follow this advice from my college mentor, (Rowan University) Professor Larry Litwin. It helps me make decisions, especially when evaluating […]